Sustainable Marketing Branding And Reputation Management
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Sustainable Marketing Branding And Reputation Management
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Author : Reason Masengu
language : en
Publisher: IGI Global, Business Science Reference
Release Date : 2023
Sustainable Marketing Branding And Reputation Management written by Reason Masengu and has been published by IGI Global, Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Branding (Marketing) categories.
"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"--
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2023-09-18
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-18 with Business & Economics categories.
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Sustainable Branding
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Author : Pantea Foroudi
language : en
Publisher: Routledge
Release Date : 2021-01-28
Sustainable Branding written by Pantea Foroudi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.
Compelling Storytelling Narratives For Sustainable Branding
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Author : Rodrigues, Paula
language : en
Publisher: IGI Global
Release Date : 2024-07-16
Compelling Storytelling Narratives For Sustainable Branding written by Rodrigues, Paula and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-16 with Business & Economics categories.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.
Strategic Repositioning In Times Of Corporate Crisis Green Management And Technology Adoption
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Author : Chiwaridzo, Option Takunda
language : en
Publisher: IGI Global
Release Date : 2025-02-04
Strategic Repositioning In Times Of Corporate Crisis Green Management And Technology Adoption written by Chiwaridzo, Option Takunda and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-04 with Business & Economics categories.
Strategic repositioning during times of corporate crisis is critical for companies looking to navigate changing markets and secure long-term success. Many businesses and economies are marked by increasing environmental concerns and technological advancements, turning to green management and technology adoption as drivers of resilience and transformation. By integrating sustainable practices and embracing cutting-edge technologies, organizations can mitigate the negative impacts of crises while positioning themselves as leaders in the green economy. This approach allows companies to reduce costs, enhance efficiency, and build a strong, eco-conscious brand that resonates with consumers and investors, ensuring a competitive edge in the evolving marketplace. Strategic Repositioning in Times of Corporate Crisis: Green Management and Technology Adoption explores how organizations can strategically reposition themselves during corporate crises by embracing sustainable practices and adopting technology. It analyzes the integration of green management principles, technology adoption strategies, and crisis management techniques, offering insights into sustainable solutions such as renewable energy, circular economy practices, and stakeholder engagement. This book covers topics such as cloud computing, e-commerce, and supply chains, and is a useful resource for business owners, managers, economists, engineers, scientists, academicians, and researchers.
Ai Driven Marketing Research And Data Analytics
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2024-04-22
Ai Driven Marketing Research And Data Analytics written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Business & Economics categories.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Driving Green Marketing In Fashion And Retail
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2024-05-28
Driving Green Marketing In Fashion And Retail written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-28 with Business & Economics categories.
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.
Effective Marketing And Consumer Behavior Tactics For High End Products
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Author : Vale, Vera Teixeira
language : en
Publisher: IGI Global
Release Date : 2025-05-15
Effective Marketing And Consumer Behavior Tactics For High End Products written by Vale, Vera Teixeira and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-15 with Business & Economics categories.
Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desire. By leveraging consumer psychology, emotional appeal, and targeted experiences, brands can create a strong connection with their audience. Successful tactics go beyond traditional advertising, incorporating personalized messaging, influencer partnerships, and unique storytelling to reinforce the appeal of luxury and ensure high-end products resonate with their target market. Effective Marketing and Consumer Behavior Tactics for High-End Products explores how social media can impact consumer behavior in the luxury sector. It examines brand management practices, new digital communication channels, and the role of social media in marketing tactics. This book covers topics such as e-commerce, social media, and digital technology, and is a useful resource for business owners, entrepreneurs, marketers, academicians, researchers, and scientists.
Sustainable Green Marketing Strategies For A Circular Economy
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Author : Asphat Muposhi
language : en
Publisher: Springer Nature
Release Date : 2025-05-17
Sustainable Green Marketing Strategies For A Circular Economy written by Asphat Muposhi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-17 with Business & Economics categories.
Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circular economy. Building on seminal work on green marketing in emerging economies, this book develops a micro-macro perspective to present the realities and imperatives that facilitate or inhibit the realisation of the sustainable green marketing agenda in Africa. It examines the willingness of consumers to support sustainable consumption practices such as the sharing economy and to engage with circular economy practices such as recycling and reusing. It also critically reflects on the strategies, commitments and sacrifices that are required for the fulfilment of the sustainable green marketing agenda in Africa. The book is informed by the desired aspirations of the United Nations 2030 Agenda for Sustainable Development and Africa’s developmental blueprint, Agenda 2063.
Eco Innovation And Sustainable Development In Industry 5 0
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Author : Atiku, Sulaiman Olusegun
language : en
Publisher: IGI Global
Release Date : 2024-06-05
Eco Innovation And Sustainable Development In Industry 5 0 written by Atiku, Sulaiman Olusegun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-05 with Business & Economics categories.
In the era of Industry 5.0, the world faces a critical juncture where technological advancement collides with escalating socio-environmental challenges. Climate change, energy consumption, and threats to public health are exacerbated by the rapid embrace of Industry 4.0 technologies. As businesses pursue efficiency, the compromise on human and social sustainability becomes inevitable. The need for a holistic approach to sustainable development is urgent, where economic growth aligns seamlessly with environmental, social, and human well-being. Eco-Innovation and Sustainable Development in Industry 5.0 serves as a guide in the pursuit of sustainable development within Industry 5.0. This book dissects the intricate challenges posed by socio-environmental issues and seamlessly offers a multidisciplinary approach to achieving sustainable development goals. The detrimental impact of Industry 4.0 on sustainable development necessitates the paradigm shift proposed within the book. Economic pursuits can no longer overshadow the crucial pillars of human, social, and environmental sustainability. The delicate balance required for a sustainable future is at risk, demanding a multidisciplinary approach to reconcile these seemingly conflicting objectives. This book is a call to action, to bridge the knowledge gap and provide tangible solutions for achieving sustainability in Industry 5.0.