Swatchissimo 1991
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Swatchissimo
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Author : Antiquorum Auctioneers
language : en
Publisher:
Release Date : 1992
Swatchissimo written by Antiquorum Auctioneers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Swatchissimo
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Author : Roland Carrera
language : en
Publisher: First Glance Books
Release Date : 1991
Swatchissimo written by Roland Carrera and has been published by First Glance Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Clocks and watches categories.
Swatchissimo
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Author :
language : en
Publisher:
Release Date : 1992
Swatchissimo written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Swatchissimo
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Author : Antiquorum Auctioneers
language : en
Publisher:
Release Date : 1992*
Swatchissimo written by Antiquorum Auctioneers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992* with categories.
Swatchissimo 1991
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Author : Roland Carrera
language : fr
Publisher:
Release Date : 1991
Swatchissimo 1991 written by Roland Carrera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
The Innovation Factory
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Author : Gilles Garel
language : en
Publisher: CRC Press
Release Date : 2016-03-23
The Innovation Factory written by Gilles Garel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Business & Economics categories.
The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusin
A Business History Of The Swatch Group
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Author : P. Donzé
language : en
Publisher: Springer
Release Date : 2014-04-08
A Business History Of The Swatch Group written by P. Donzé and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Business & Economics categories.
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Brands
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Author : Celia Lury
language : en
Publisher: Routledge
Release Date : 2004-08-12
Brands written by Celia Lury and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-12 with Business & Economics categories.
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Swatch Group Story
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Author : Pierre-Yves Donzé
language : it
Publisher: EGEA spa
Release Date : 2013-10-22T00:00:00+02:00
Swatch Group Story written by Pierre-Yves Donzé and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-22T00:00:00+02:00 with Business & Economics categories.
Tutti conoscono lŐorologio Swatch. Un prodotto diventato un fenomeno di costume e di moda. é grazie a esso e alle geniali intuizioni di Nicolas G. Hayek che fu salvata e rilanciata lŐindustria orologiaria svizzera, facendola uscire dalla gravissima crisi degli anni 1975-1985, quando venne messa letteralmente in ginocchio dallŐindustria giapponese e americana (Seiko con la rivoluzione del quarzo e Timex con orologi meccanici di bassa gamma sono due marchi fra gli altri che contribuirono al suo tracollo). La storia del gruppo Swatch pi complicata, avventurosa e ricca di quanto non si sospetti. Perch lŐorologio di plastica solo una tessera di un mosaico molto pi ampio ed esteso nel tempo. Del gruppo fanno parte non solo produzioni low cost, ma anche marchi di lusso. Il ruolo dellŐorologio di plastica per la rinascita del gruppo legato alla rivoluzione che il suo lancio ha comportato dal punto di vista del marketing, con la creazione di una vera marca globale. E dietro al marketing ci sono processi industriali altrettanto rivoluzionari.
Global Culture Industry
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Author : Scott Lash
language : en
Publisher: Polity
Release Date : 2007-04-23
Global Culture Industry written by Scott Lash and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-23 with Political Science categories.
In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry'. For Adorno, culture too along with the products of factory labour was increasingly becoming a commodity. Now, in what they call the 'global culture industry', Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects - from Nike shoes to Toy Story, from global football to conceptual art - metamorphose and move across national borders. This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.