Swatchissimo
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Swatchissimo
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Author : Roland Carrera
language : en
Publisher: First Glance Books
Release Date : 1991
Swatchissimo written by Roland Carrera and has been published by First Glance Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Clocks and watches categories.
Swatchissimo
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Author :
language : en
Publisher:
Release Date : 1992
Swatchissimo written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Swatchissimo 1991
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Author : Roland Carrera
language : fr
Publisher:
Release Date : 1991
Swatchissimo 1991 written by Roland Carrera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
The Innovation Factory
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Author : Gilles Garel
language : en
Publisher: CRC Press
Release Date : 2016-03-23
The Innovation Factory written by Gilles Garel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Business & Economics categories.
The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech. For the first time, you will discover the unknown story of the Swatch watch told by Elmar Mock, the creative engineering force behind the Swatch. In this book, he passionately tells how he helped to create this breakthrough innovation that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K theory and both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets. Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. The book provides an overview of the characteristics and essential strengths of the successful Innovation Factory, Creaholic, based in Switzerland. The example of Creaholic helps readers grasp what breakthrough innovation is truly all about. The book’s use of vibrant metaphors helps readers easily digest the ideas and concepts presented. The book concludes with thoughts about future directions for the watch industry.
Trade Mark Use
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Author : Jeremy Phillips
language : en
Publisher:
Release Date : 2005
Trade Mark Use written by Jeremy Phillips and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Law categories.
'Use' is a concept which is fundamental to modern trade mark law, within the European Union, the US and elsewhere. The use concept is ubiquitous, since it must be understood before even basic issues of registrability, infringement and validity can be resolved. This book analyses the concept of 'use' in trade mark law by tracing it at every stage of a trade mark's lifecycle. Topics covered include The Concept of Use, Registration, Exploitation, Infringement, and Death of a Trademark. It focuses primarily on European trade mark law, but also examines key aspects of US and international law. It is an invaluable information source if you or your client: (i) want to register a trade mark; (ii) are accused of infringing it; (iii) want to prove that, through use, the mark is entitled to remain on the register; (iv) want to make money from using the mark and (v) want to argue that another person's mark should not remain registered. Provides concise, analytical coverage of all aspects of trade mark use Logically divided into areas of modern practice This central aspect of trade mark law and practice has never before received such focused treatment Written by an accomplished team of both practitioners and academics, it provides valuable insights into practice while giving succinct analysis of case law in the light of legal principles Exposes new angles on what is currently one of trade mark law's most topical areas Contents:Foreword Part A: Introduction 1 Jeremy Phillips and Ilanah Simon: Introduction Part B: The Concept of Use 2 Bojan Pretnar: Use and Non-Use in Trade Mark Law 3 Jennifer Davis: The Need to Leave Free for Others to Use and the Trade Mark Common Part C: Registration 4 Arnaud Folliard-Monguiral: Distinctive Character Acquired through Use: The Law and the Case Law 5 Anna Carboni: Distinctive Character Acquired through Use: Establishing the Facts 6 Thomas Hays: Distinguishing Use versus Functional Use: Three-Dimensional Marks Part D: Exploitation 7 Neil J. Wilkof: Third Party Use of Trade Marks 8 Massimo Sterpi: Trade Mark Use and Denominative Trade Marks 9 Jeffrey Belson: Use, Certification and Collective Marks Part E: Infringement 10 Robert Sumroy and Carina Badger: Infringing 'Use in the Course of Trade', Trade Mark Use and the Essential Function of the Trade Mark 11 Ashley Roughton: Permitted Infringing Use: The Scope of Defences to an Infringement Action 12 Andreas Rahmatian: Infringing Use of a Trade Mark as a Criminal Offence Part F: Death of a Trade Mark 13 Belinda Isaac: Use for the Purpose of Resisting an Application to Revoke for Non-Use 14 Allan James: The Requirement for Evidence of Use of Earlier Trade Marks in Opposition and Invalidation Proceedings Part G: Broader Perspectives 15 Spyros Maniatis: Trade Mark Use on the Internet 16 Gail E Evans: TRIPs and Trade Mark Use 17 Graeme B. Dinwoodie and Mark D Janis: Use, Intent to Use and Registration in the USA 18 Sheldon H Klein and N Christopher Norton: The Role of Trade Mark Use in US Infringement, Unfair Competition and Dilution Proceedings Part H: Post Mortem 19 Jeremy Phillips and Ilanah Simon: Conclusion: What Use is Use?Index
Intellectual Property Law In Switzerland
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Author : François Dessemontet
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2022-11-20
Intellectual Property Law In Switzerland written by François Dessemontet and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-20 with Law categories.
Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in Switzerland. It covers every type of intellectual property right in depth – copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends. The analysis approaches each right in terms of its sources in law and in legislation, and proceeds to such legal issues as subject matter of protection, conditions of protection, ownership, transfer of rights, licences, scope of exclusive rights, limitations, exemptions, duration of protection, infringement, available remedies, and overlapping with other intellectual property rights. The book provides a clear overview of intellectual property legislation and policy, and at the same time offers practical guidance on which sound preliminary decisions may be based. Lawyers representing parties with interests in Switzerland will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative intellectual property law.
A Business History Of The Swatch Group
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Author : P. Donzé
language : en
Publisher: Springer
Release Date : 2014-04-08
A Business History Of The Swatch Group written by P. Donzé and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Business & Economics categories.
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Brands
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Author : Celia Lury
language : en
Publisher: Routledge
Release Date : 2004-08-12
Brands written by Celia Lury and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-12 with Business & Economics categories.
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Historians On Leadership And Strategy
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Author : Martin Gutmann
language : en
Publisher: Springer Nature
Release Date : 2019-10-01
Historians On Leadership And Strategy written by Martin Gutmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with History categories.
This book examines the well-covered subject of leadership from a unique perspective: history's vast catalogue of leadership successes and failures. Through a collection of highly compelling case studies spanning two millennia, it looks beyond the classic leadership parable of men in military or political crises and shows that successful leadership cannot be reduced to simplistic formulae. Written by experts in the field and based on rigorous research, each case provides a rich and compelling account that is accessible to a wide audience, from students to managers. Rather than serving as a vehicle for advancing a particular theory of leadership, each case invites readers to reflect, debate and extract their own insights.
Bruno Ninaber Van Eyben
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Author : Wim Crouwel
language : en
Publisher: 010 Publishers
Release Date : 2002
Bruno Ninaber Van Eyben written by Wim Crouwel and has been published by 010 Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Design, Industrial categories.
Through classic, powerful black and white photographs, most of which were taken specifically for this book, attention is not only paid to Ninaber's products, but also his vision, mentality, inspirations and fascinations.