Technology And Events
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The 21st Century Meeting And Event Technologies
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Author : Seungwon "Shawn" Lee
language : en
Publisher: CRC Press
Release Date : 2017-03-03
The 21st Century Meeting And Event Technologies written by Seungwon "Shawn" Lee and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-03 with Business & Economics categories.
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
Event Success
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Author : Alon Alroy
language : en
Publisher: John Wiley & Sons
Release Date : 2022-03-17
Event Success written by Alon Alroy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-17 with Business & Economics categories.
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
Event Information Systems
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Author : Markus Heuchert
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2021-04-15
Event Information Systems written by Markus Heuchert and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-15 with Computers categories.
Events are an essential element of society. Advancing digital technologies and the ongoing globalization has put forward a variety of different business, leisure, or scientific events that need to be managed in order to take place. As a result of the proliferation of digital technology, IT systems are an indispensable part of this management process. Amid this pandemic crisis, these systems have become increasingly important due to the relocation of events into the virtual sphere. Since every event entails different requirements, event management systems need to be very flexible. In contrast to other application systems, this flexibility is needed during use as the requirements of future events are not known during the initial selection and roll-out of the software. This calls for an intensified dialogue between the business and IT to match technical possibilities with practical requirements. Currently, adequate means to support this dialogue are lacking. To this end, this dissertation presents a reference model that encompasses the essential processes and data structures in the domain. In 36 application cases, the reference model is instantiated and evaluated. Practitioners and researchers are the intended audiences of this work. Researchers may use it as a foundation to design novel IT artifacts in the domain. Practitioners benefit from the first comprehensive tool to support the design and use of digital technology in event management.
Event Processing For Business
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Author : David C. Luckham
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-06
Event Processing For Business written by David C. Luckham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-06 with Business & Economics categories.
Find out how Events Processing (EP) works and how it can work for you Business Event Processing: An Introduction and Strategy Guide thoroughly describes what EP is, how to use it, and how it relates to other popular information technology architectures such as Service Oriented Architecture. Explains how sense and response architectures are being applied with tremendous results to businesses throughout the world and shows businesses how they can get started implementing EP Shows how to choose business event processing technology to suit your specific business needs and how to keep costs of adopting it down Provides practical guidance on how EP is best integrated into an overall IT strategy and how its architectural styles differ from more conventional approaches This book reveals how to make the most advantageous use of event processing technology to develop real time actionable management information from the events flowing through your company's networks or resulting from your business activities. It explains to managers and executives what it means for a business enterprise to be event-driven, what business event processing technology is, and how to use it.
Digital Transformation And Innovation In Tourism Events
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Author : Azizul Hassan
language : en
Publisher: Taylor & Francis
Release Date : 2022-06-15
Digital Transformation And Innovation In Tourism Events written by Azizul Hassan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Business & Economics categories.
The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
How World Events Are Changing Education
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Author :
language : en
Publisher: BRILL
Release Date : 2022-02-07
How World Events Are Changing Education written by and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-07 with Psychology categories.
"Education was established to create employees for 19th and 20th century manufacturing models. The 21st century requires a rethink. Change is happening fast, with jobs not guaranteed as robots are taking over routines. We must prepare students for uncertainty & higher-level employment - helping them think and communicate instead of retain and recall facts for passing exams. Some curricula is either irrelevant for today or gained at the press of a button. Listening and literate talk (narratives) for collaboratively solving real problems should be the focus, not facts forgotten after tests. The book explores this important debate. Contributors are: Daryle Abrahams, Nigel Adams, Peter Chatterton, Stefano Cobello, Joanna Ebner, Pierre Frath, Irene Glendinning, Susan James, Riccarda Matteucci, Gloria McGregor, Elena Milli, Elizabeth Negus, Juan Eduardo Romero, Rosemary Sage and Emma Webster"--
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer
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Author : Dadwal, Sumesh Singh
language : en
Publisher: IGI Global
Release Date : 2019-11-15
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer written by Dadwal, Sumesh Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Technology Application In Tourism Fairs Festivals And Events In Asia
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Author : Azizul Hassan
language : en
Publisher:
Release Date : 2022
Technology Application In Tourism Fairs Festivals And Events In Asia written by Azizul Hassan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.
Understanding Digital Events
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Author : David Kreps
language : en
Publisher: Routledge
Release Date : 2019-05-10
Understanding Digital Events written by David Kreps and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-10 with Social Science categories.
This book introduces an events-based approach to understanding digital experience. Focusing on the event-ontologies of Bergson and Whitehead’s process metaphysics, it explores subjective experience and objective reality as unified ‘events’ in the form of concrete slabs of existence. Such slabs are temporally defined by a term or period, in which all physical-chemical processes and personal subjective experience are included. Bringing together insights from a range of different specialisms, it urges us to consider a science of nature that includes both physical and non-physical realities and, from this ontological position, draws on philosophy, media, and user experience practice to provide a new account of the technological or virtual world of today. An examination of the manner in which process philosophy may be applied to contemporary digital experience, this volume will appeal to scholars of philosophy, science and technology studies and information systems.
Technology Application In Tourism Fairs Festivals And Events In Asia
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Author : Azizul Hassan
language : en
Publisher: Springer Nature
Release Date : 2022-03-30
Technology Application In Tourism Fairs Festivals And Events In Asia written by Azizul Hassan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-30 with Business & Economics categories.
It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.