Technology Development And Marketing

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Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Managing New Technology Development

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Author : William E. Souder
language : en
Publisher: McGraw Hill Professional
Release Date : 1994

Managing New Technology Development written by William E. Souder and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.

New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.

Marketing Of High Technology Products And Innovations

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Author : Jakki J. Mohr
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010

Marketing Of High Technology Products And Innovations written by Jakki J. Mohr and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Technology Development And Marketing

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Author : Junmo Kim
language : en
Publisher: AuthorHouse
Release Date : 2018-06-07

Technology Development And Marketing written by Junmo Kim and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-07 with Business & Economics categories.

Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.

Markets For Technology

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Author : Ashish Arora
language : en
Publisher: MIT Press
Release Date : 2004-01-30

Markets For Technology written by Ashish Arora and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-30 with Business & Economics categories.

The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.

Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer

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Author : Dadwal, Sumesh Singh
language : en
Publisher: IGI Global
Release Date : 2019-11-15

Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer written by Dadwal, Sumesh Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Essentials Of Marketing High Technology

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Author : William L. Shanklin
language : en
Publisher: Lexington Books
Release Date : 1987-01-01

Essentials Of Marketing High Technology written by William L. Shanklin and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Technology & Engineering categories.

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Marketing In Customer Technology Environments

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Author : Devanathan Sudharshan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-04-16

Marketing In Customer Technology Environments written by Devanathan Sudharshan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-16 with Business & Economics categories.

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

The Handbook Of Technology Management Supply Chain Management Marketing And Advertising And Global Management

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Author : Hossein Bidgoli
language : en
Publisher: John Wiley & Sons
Release Date : 2010

The Handbook Of Technology Management Supply Chain Management Marketing And Advertising And Global Management written by Hossein Bidgoli and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

Towards Cleaner Technologies

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Author :
language : en
Publisher: The Energy and Resources Institute (TERI)
Release Date : 2007-01-01

Towards Cleaner Technologies written by and has been published by The Energy and Resources Institute (TERI) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Business & Economics categories.

This book narrates, in a brief and simple way, the process for developing clean, energy-efficient biomass gasifier systems for heat applications-initially in silk reeling units, and later in other SmiEs (small and micro enterprises). In particular, it highlights the experiences of project staff and other stakeholders, and the challenges faced and tackled by them in the course of their work