Television As Digital Media
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Television As Digital Media
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Author : James Bennett
language : en
Publisher: Duke University Press
Release Date : 2011-02-11
Television As Digital Media written by James Bennett and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-11 with Computers categories.
Collection of essays that consider television as a digital media form and the aesthetic, cultural, and industrial changes that this shift has provoked.
New Media And Popular Imagination
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Author : William Boddy
language : en
Publisher: Oxford University Press, USA
Release Date : 2004
New Media And Popular Imagination written by William Boddy and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Social Science categories.
New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in theemerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of nationalidentity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.
Television Goes Digital
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Author : Darcy Gerbarg
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-12-10
Television Goes Digital written by Darcy Gerbarg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-10 with Business & Economics categories.
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.
New Media And The Popular Imagination
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Author : William Boddy
language : en
Publisher:
Release Date : 2023
New Media And The Popular Imagination written by William Boddy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Digital media categories.
Examining popular and industry responses to the introduction of radio, television and digital media into the home, this book underscores the continuities and disjunctions in the ways in which electronic media has been anticipated, promoted and resisted in twentieth-century America.
Sport Beyond Television
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Author : Brett Hutchins
language : en
Publisher: Routledge
Release Date : 2012
Sport Beyond Television written by Brett Hutchins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Computers, the Internet, Web, mobile, and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.
Multimedia And Interactive Digital Tv
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Author : Margherita Pagani
language : en
Publisher: IGI Global
Release Date : 2003-01-01
Multimedia And Interactive Digital Tv written by Margherita Pagani and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Computers categories.
"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
Policy And Marketing Strategies For Digital Media
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Author : Yu-li Liu
language : en
Publisher: Routledge
Release Date : 2014-04-16
Policy And Marketing Strategies For Digital Media written by Yu-li Liu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-16 with Social Science categories.
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Digital Television
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Author : Hervé Benoit
language : en
Publisher: Taylor & Francis
Release Date : 2002
Digital Television written by Hervé Benoit and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
Writing for readers with a background in electronics, some knowledge of analog television, and a basic digital background, Benoit (Philips Semiconductors, France) intends this book as a summary and starting point rather than a handbook for experts. He describes the complex problems that had to be solved in order to define reliable standards for broadcasting digital pictures, and he explains the solutions chosen for the European digital video broadcasting (DVB) system based on the international MPEG-2 compression standard. The book ends with a description of a digital integrated receiver decoder, or set-top box, and a discussion of future prospects. Adapted and translated by the author from a 1996 work published in French (Paris: Dunod). The second edition adds a chapter on software interoperability. Annotation copyrighted by Book News, Inc., Portland, OR.
Television Is The New Television
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Author : Michael Wolff
language : en
Publisher: Penguin
Release Date : 2015-06-23
Television Is The New Television written by Michael Wolff and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-23 with Business & Economics categories.
"The closer the new media future gets, the further victory appears." --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like The Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.
Transmedia Marketing
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Author : Anne Zeiser
language : en
Publisher: CRC Press
Release Date : 2015-06-19
Transmedia Marketing written by Anne Zeiser and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Art categories.
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.