Tesarac

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The Guru Guide To Marketing

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Author : Joseph H. Boyett
language : en
Publisher: John Wiley & Sons
Release Date : 2003-02-25

The Guru Guide To Marketing written by Joseph H. Boyett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-25 with Business & Economics categories.

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.

Tesarac

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Author : Alfredo Passos
language : pt-BR
Publisher: Editora Livrus
Release Date : 2016-08-09

Tesarac written by Alfredo Passos and has been published by Editora Livrus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-09 with Business & Economics categories.

A palavra Tesarac foi um neologismo criado pelo escritor Sheldon Allan Shel Silverstein. Sheldon, nasceu em 1930 e faleceu em 1999. Natural de Chicago (Estados Unidos da América). Tesarac passou a representar uma espécie de parto histórico um momento de devir (do latim devenire, chegar) que permite o nascimento de novos paradigmas sociais, culturais e económicos. Enquanto o Tesarac está ocorrendo, a sociedade mergulha no caos e na confusão, até que uma nova ordem a recomponha. A palavra foi incorporada ao livro The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers, dos autores Joseph H. Boyett e Jimmie T. Boyett, 2002. O conceito como parte do titulo deste livro pretende representar a consciência de estarmos a vivenciar um momento de grandes mutações quer ao nível da ordem fenoménica quer ao nível da ordem mais profunda do homem enquanto Ser - Sujeito. Trata-se de um estado de embriaguês que concilia, ao mesmo tempo, o que existe e o que ainda não existe de uma forma nítida e está em estado evoluivel.

Soul Of The New Consumer

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Author : Darren Bridger
language : en
Publisher: Hachette UK
Release Date : 2011-09-09

Soul Of The New Consumer written by Darren Bridger and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-09 with Business & Economics categories.

The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.

Intelig Ncia Competitiva Em Tempos De Crise

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Author : Alfredo Passos
language : pt-BR
Publisher: Scortecci
Release Date : 2021-01-18

Intelig Ncia Competitiva Em Tempos De Crise written by Alfredo Passos and has been published by Scortecci this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-18 with Business & Economics categories.

Uma visão do impacto e mudanças para os negócios no Brasil e em Portugal. Conter a Covid-19 e o crescente custo humanitário é a prioridade de governos, empresas e organizações do terceiro setor. Para as lideranças dessas empresas e organizações, existe um outro desafio: o home office. Não houve tempo para a preparação de “um escritório em casa” e as discussões sobre o “teletrabalho” certamente irão aumentar. Por sua vez, é preciso estar atento aos sentimentos dos clientes e consumidores para melhor compreender as suas expectativas, os rendimentos pós-pandemia e o comportamento de compras. Este livro, escrito por Conceição Gonçalves e Alfredo Passos, dois profissionais acostumados a lidar com esses temas nos seus trabalhos regulares de Inteligência Competitiva para empresas, tem o objetivo de colaborar para essas reflexões e reafirmar o quanto essa metodologia pode contribuir nos próximos meses. Boa leitura!

As Inova Es Tecnol Gicas No Direito

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Author : ANDERSON DE PAIVA GABRIEL
language : pt-BR
Publisher: Editora Thoth
Release Date : 2024-05-14

As Inova Es Tecnol Gicas No Direito written by ANDERSON DE PAIVA GABRIEL and has been published by Editora Thoth this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-14 with Antiques & Collectibles categories.

Em um mundo cada vez mais imerso na tecnologia, o Direito enfrenta desafios e oportunidades sem precedentes. Este livro, uma obra coletiva de renomados juristas que tenho o prazer de coordenar, explora as fronteiras entre inovação tecnológica e a prática jurídica, abordando como as tecnologias emergentes estão reformulando não apenas a aplicação da lei, mas também as tradicionais bases sobre as quais a forma de prestar a jurisdição se assentavam.

America By Design

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Author : Dennis Pumford
language : en
Publisher: WestBow Press
Release Date : 2017-07-21

America By Design written by Dennis Pumford and has been published by WestBow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-21 with Religion categories.

Several books have been written about the providential rise of America. The founders sensed that they were a part of something God was up to. Many stories are recounted in other books about Gods interventions in Americas rise. This book makes the connection between Americas rise and role in the world, and Bible prophecy. It is an eye-opener that includes Gods wide-angle view on history.

Teorias Causais E Meio Ambiente

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Author : Romano José Enzweiler
language : pt-BR
Publisher: Editora Dialética
Release Date : 2021-06-02

Teorias Causais E Meio Ambiente written by Romano José Enzweiler and has been published by Editora Dialética this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-02 with Nature categories.

Este livro condensa, com adaptações, a Tese Doutoral do autor apresentada à Univali e à Universidad de Alicante, España, para a obtenção do título de Doutor em Direito, tendo sido a obra distinguida pela banca examinadora cum laude. No texto, de leitrua obrigatória para os estudiosos da responsabilidade civil-ambiental, são alinhavados e arquitetados arranjos científico-jurídicos para o enfrentamento da incerteza em sociedades complexas. Seu propósito é auxiliar no adequado cumprimento da ordem superior inserida nas Cartas nacionais do Brasil e da Espanha, eis que em ambas é determinado seja o meio ambiente, valor fundamental, preservado. Propõe o autor duas leituras do tema, ambas ofertadas pelo direito civil responsabilizatório: uma preventiva e outra precaucional. A primeira, tecida a partir do estudo da teoria da perda de oportunidades, discute o surgimento de um novo tipo de dano (a chance desperdiçada em si mesma considerada) e de uma causalidade parcial ou probabilística. A segunda, promove o encontro do princípio da precaução com a teoria dos conjuntos fuzzy. Disso surgiu uma causalidade-ambiental-possibilística qualificada pela lógica difusa, capaz de promover medidas precaucionais cientificamente justificadas e, portanto, sindicáveis. Com isso, viu-se promovida a ressignificação do nexo causal e admitido outro nível de certeza responsabilizatória, inserida nos domínios do direito de danos, agora por efeito da lógica difusa.