The Advertising Industry Guide For Client Acquisition Retention
DOWNLOAD
Download The Advertising Industry Guide For Client Acquisition Retention PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Advertising Industry Guide For Client Acquisition Retention book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Advertising Industry Guide For Client Acquisition Retention
DOWNLOAD
Author : Aspatore Books
language : en
Publisher: Aspatore Books
Release Date : 2003-06-01
The Advertising Industry Guide For Client Acquisition Retention written by Aspatore Books and has been published by Aspatore Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-01 with Business & Economics categories.
This insider look at over 30 major industries and professions is the ideal tool for advertising professionals who need to "get smart fast" before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. In addition, the book includes parts written by leading CMOs from Global 500 Companies and CEOs of PR and Ad firms on how they incorporate advertising to build brands. The report is now a "how to sell advertising report," but rather a report that enables you to understand an industry's/company's pain in order to better sell your products/services. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics. Over 200 executives from Global 1000 companies such as GE, Amex, Coke, AT&T, Duke Energy and companies from every other major industry have contributed to this brief. This report also includes a special section on advertising ethics and dealing with clients/prospective clients according to new industry standard ethical guidelines.
The Client Retention Handbook For Digital Marketing Agencies
DOWNLOAD
Author : Josh Nelson
language : en
Publisher: Seven Figure Agency
Release Date : 2022-08-08
The Client Retention Handbook For Digital Marketing Agencies written by Josh Nelson and has been published by Seven Figure Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Business & Economics categories.
While there are hundreds of books focused on ‘getting’ clients for your Digital Marketing Agency, nobody tells you the harsh reality: If You Can’t KEEP Clients, You Don’t Have a Business And this is a big deal because… A 5% increase in client retention can improve profits by between 25% and 95% So how do you get them to stay? Believe it or not, it’s not just about results. Getting clients to stay with you long term boils down to 3 key elements referred to in the book as “the sticky triad” and you have to get all your ducks in a row… If you’re reading this now - chances are you’re frustrated because you haven’t quite figured out HOW to do that, and it’s one of the biggest factors that’s holding your agency back from getting out of the “cycle of stuck”, building your team, and enjoying the sort of lifestyle most people only dream of. Clients have options, & they know it, and without the ‘sticky triad’ you’ll end up… Landing two new clients only to lose one, leaving you & your team deflated, frustrated & questioning your abilities. Scratching your head in disbelief as the dreaded glass ceiling rears its ugly head, stifling your growth & restricting your cash-flow. Watching in frustration as client after client walks out the door & into the open arms of your competitors. In this book you will discover the proven, step-by-step processes the author used to not only get enough clients to build a 7 figure agency, but KEEP them and generate an abundance of referrals. There is a specific formula to getting it right, and it goes far deeper than simply “getting results.” Knowing what to say and how to say it at every critical touch point along the way, and then passing on that skill by training the best possible employees for the job. “They’ve not only worked for me, but for countless other agencies! And I am supremely confident that they will work for you IF you apply them. Over the past 4 years I've taken these proven methods to keep more clients for longer, (creating exponential recurring revenue growth year on year) and helped dozens of agency owners from around the world do the same.” Josh Nelson – Author & Founder of The Seven Figure Agency And in this book you’re going to get those exact same strategies… This set of turnkey instructions will teach you: How Josh went from virtually bankrupt to running a hyper-growth agency that made the Inc 5000 list of fastest growing companies in the United States 4 years in a row How to manufacture quick wins for clients & give them precisely what they want, so they stick around 10x longer. The 5 steps to better retention & how to onboard clients so they respect and appreciate you – and never want to leave. How to stop taking on any & every custom project & CHOOSE your own clients (to reduce headaches & explode your scale-ability). The step-by-step automation process to communicate every step of the way & avoid the deadly mistake of high churn agencies How to Keep the maximum number of clients possible so you can bank on solid revenue figures at the end of each month “Josh tells you, step-by-step, how to get results for your clients, how to implement your own agency marketing, & how to design systems that grow with your agency long-term.” - Ryan Deiss, Founder & CEO of DigitalMarketer.com
The Art Of Client Service
DOWNLOAD
Author : Robert Solomon
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-04
The Art Of Client Service written by Robert Solomon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-04 with Business & Economics categories.
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Executive Reports
DOWNLOAD
Author : Aspatore Books
language : en
Publisher: Aspatore Books
Release Date : 2003-06-01
Executive Reports written by Aspatore Books and has been published by Aspatore Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-01 with Law categories.
This insider look at over 30 major industries and professions, written by over 200 C-Level executives is ideal for landing new clients, keeping up to speed on a wide variety of industries, and when you need to "get smart fast" on a particular topic. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from companies such as GE, Coke, Amex, Duke Energy and other blue chip companies from every major industry that enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics. SAMPLE INDUSTRIES COVERED Aerospace Accounting Advertising Automotive Consulting Consumer Durables Energy Financial Services Health Care Investment Banking Marketing Public Relations Real Estate Retail Semiconductor Small Business Technology/Software Telecommunications/Wireless Venture Capital
The Lead Generation Guide For Beginners
DOWNLOAD
Author : Mike Phil
language : en
Publisher: Independently Published
Release Date : 2024-02-27
The Lead Generation Guide For Beginners written by Mike Phil and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-27 with Business & Economics categories.
Ever found yourself facing the daunting challenge of acquiring new leads for your business, grappling with the complexities of lead generation and unsure where to start? In "The Lead Generation Guide for Beginners" by seasoned expert Mike Phil, discover the indispensable roadmap that demystifies the art of lead generation, empowering beginners to build a robust pipeline of potential customers. The pain of inconsistent leads, missed opportunities, and the overwhelming array of strategies in the digital age can be paralyzing. This comprehensive guide addresses these concerns and more, offering practical insights and strategic wisdom to empower individuals in their journey toward mastering the foundational principles of effective lead generation. Within the pages of this insightful guide, readers will uncover six key lessons that unravel the intricacies of lead generation for beginners: Understanding Your Target Audience: Gain a comprehensive understanding of identifying and defining your target audience. Mike Phil guides you through market research, buyer personas, and understanding customer needs, ensuring your lead generation efforts are precisely tailored to your ideal customers. Choosing the Right Lead Generation Channels: Demystify the process of selecting the right channels for lead generation. Phil provides insights into the diverse range of channels, including social media, content marketing, email marketing, and more, helping beginners navigate the digital landscape effectively. Crafting Compelling Lead Magnets: Master the art of creating compelling lead magnets that entice your audience to take action. Phil explores the principles of value creation, designing irresistible offers, and leveraging content that captures attention and drives potential customers to engage. Implementing Effective Landing Pages: Delve into the intricacies of designing landing pages that convert visitors into leads. Phil provides practical advice on optimizing landing page elements, creating persuasive copy, and utilizing clear calls-to-action, ensuring your website becomes a powerful lead generation tool. Nurturing Leads through Effective Email Marketing: Understand the strategies for nurturing leads through email marketing. Phil guides you through segmentation, personalized communication, and crafting email sequences that build relationships and move leads through the sales funnel. Measuring and Analyzing Lead Generation Metrics: Equip yourself with knowledge on measuring and analyzing key metrics to gauge the success of your lead generation efforts. Phil provides insights into tracking conversion rates, monitoring engagement, and adapting strategies based on data-driven insights, ensuring continuous improvement in your lead generation initiatives. Whether you're a small business owner, a startup founder, or someone entering the marketing field, this guide is your essential companion on the path to mastering the art of lead generation.
Keep Your Customers
DOWNLOAD
Author : Ali Cudby
language : en
Publisher: Morgan James Publishing
Release Date : 2020-01-07
Keep Your Customers written by Ali Cudby and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.
Customer Relationship Management
DOWNLOAD
Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2015-02-11
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Business & Economics categories.
Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.
Maximizing Lead Generation
DOWNLOAD
Author : Ruth P. Stevens
language : en
Publisher: Pearson Education
Release Date : 2011-07-05
Maximizing Lead Generation written by Ruth P. Stevens and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-05 with Business & Economics categories.
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You’ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits. You’ll Learn How To: • Develop and refine rules that consistently lead to higher-quality leads • Gain deeper insights into your customers and their buying processes • Build sophisticated, accurate marketing databases • Identify the media most likely to work for you • Execute highly effective campaigns • Drive huge ROI improvements • Use BANT and other qualification criteria • Apply new “nurturing” techniques to convert “duds” into “diamonds” • Track results and quantify the business value of campaigns • Utilize best practices content marketing and marketing automation • Integrate continuous improvement into lead generation • Discover 10 trends that will transform the way you prospect
Plunkett S Advertising Branding Industry Almanac 2006 Your Complete Guide To All Facets Of The Business Of Advertising Marketing And Branding
DOWNLOAD
Author : Plunkett Research Ltd
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2006-04
Plunkett S Advertising Branding Industry Almanac 2006 Your Complete Guide To All Facets Of The Business Of Advertising Marketing And Branding written by Plunkett Research Ltd and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04 with Business & Economics categories.
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
The Public Relations Industry Guide For Client Acquisition Retention
DOWNLOAD
Author : Aspatore Books
language : en
Publisher:
Release Date : 2003-06-01
The Public Relations Industry Guide For Client Acquisition Retention written by Aspatore Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-01 with Business & Economics categories.
This insider look at over 30 major industries and professions is the ideal tool for public relations professionals who need to "get smart fast" before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. In addition, the book includes parts written by leading CMOs from Global 500 Companies and CEOs of PR and Ad firms on how they incorporate public relations to build brands. The report is now a "how to sell public relations report," but rather a report that enables you to understand an industry's/company's pain in order to better sell your products/services. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics. Over 200 executives from Global 1000 companies such as GE, Amex, Coke, AT&T, Duke Energy and companies from every other major industry have contributed to this brief. This report also includes a special section on public relations ethics and dealing with clients/prospective clients according to new industry standard ethical guidelines.