The Art Of Digital Influence
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The Art Of Digital Influence
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Author : Mahiri TAKAI
language : en
Publisher:
Release Date : 2018-09-07
The Art Of Digital Influence written by Mahiri TAKAI and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with categories.
THIS BOOK WAS CREATED TO HELP US BETTER UNDERSTAND SOCIAL MEDIA AND THE OPPORTUNITIES THAT IT COULD BRING. IN THIS BOOK MAHIRI HIGHLIGHTS THE BEST STEPS AND THE PROCESS OF CLIMBING THE SOCIAL LADDER WITHOUT FLUFF. BECOMING AN INFLUENCER IN YOUR BUSINESS CAN COMPLETELY CHANGE YOUR REACH AND OPEN DOORS YOU WOULD HAVE NEVER IMAGINED.
The Art Of Digital Persuasion
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Author : Jeff Hasen
language : en
Publisher:
Release Date : 2019-03-13
The Art Of Digital Persuasion written by Jeff Hasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-13 with Business & Economics categories.
The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. It took a deep look into the adoption of smartphones and the impacts on brands. Through insights from the sharpest digital marketers, the book explored the intimate relationship that billions have with their mobile device. It asked whether there was room for brands or is three a crowd? But that was then. Before voice assistants. Before the Internet of Things. Before augmented reality. Before machine learning. Before virtual reality. And so on. In The Art of Digital Persuasion, we examine WHAT NOW for marketers. Where will we now find our customers? How must we cater to them? The Art of Digital Persuasion features exclusive interviews with digital leaders from ESPN, Google, Expedia, Amazon, Twitter and more. It provides actionable lessons to guide your path to success.
The Business Of Influence
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Author : Philip Sheldrake
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
The Business Of Influence written by Philip Sheldrake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Digital Influence
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Author : Joel Backaler
language : en
Publisher: Springer
Release Date : 2018-08-22
Digital Influence written by Joel Backaler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-22 with Business & Economics categories.
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
The Art Of Digital Influence
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Author : Allan Descheneau
language : en
Publisher: Independently Published
Release Date : 2024-05-10
The Art Of Digital Influence written by Allan Descheneau and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-10 with Religion categories.
In the vast realm of the digital mission field, Christian content creators have a distinctive calling-to blend faith, creativity, online culture, and their unique personality into reaching a global community that not many traditional churches understand or embrace. Many of these online pioneer missionaries are passionate believers with a deep love for their community but struggle to thrive because of a lack of resources and pastoral support. If you sense this divine call and have longed for guidance, "The Art of Digital Influence" is for you. This groundbreaking book is a vital resource for Christian creators, offering spiritual insights and practical advice to help effectively engage the digital world. It's a concise guide to clarifying vision, creating compelling content, fostering a strong community, and confidently pursuing your creative calling. It's more than a guide; it's a toolkit for Christian creators seeking to make a meaningful impact online. As someone who has navigated the challenges of transitioning from traditional ministry to becoming a full-time content creator and executive director of a creator network, Al "XtianNinja" Descheneau understands the struggles you may encounter and gives faith-based answers and practical tools to overcome them. What You'll Discover Who, Me? A Creator?-eplore your creative identity and purpose. Why Being a Christian Content Creator is So Difficult-uncover the unique challenges. How to Discover Your Audience-find your niche and connect authentically. The Character of a Creator-the critical role of trust in the digital space. How to Identify and Implement a God-Given Vision-align your creativity and purpose. How To Make the Most of Your Time-priorities and decision making. How to Make "Good Content"-optimize your life and mission. How To Build a Strong Community-cultivating meaningful connections. How to Keep Your Audience-nurture loyalty by providing value. Strategic Planning for Long-Term Growth-sustain impact. Testimonials "Al has poured his heart and soul into making sure those who feel called to Christian Content Creation have the training they need and are confidently equipped. The work that he has done through T.A.C.O., combined with the testimonies that have come from the creators and their communities, speaks to the hand of God on what is happening in Nerd Culture. Let XtianNinja be the old man to your Link. 'It's dangerous to go alone! Take this.'" Bubba Stallcup CEO + President + Founder of Love Thy Nerd "This book is an excellent primer for any Christian who is considering pursuing content creation, even the seasoned Christian creator. XtianNinja covers virtually everything you need to know about how to make a positive impact on the digital world and I appreciate the healthy emphasis on one of the most important aspects of content creation: the 'why' behind the 'what.'" Dustin "PastorDoostyn" Phillips Local Pastor + Live Streamer "This is a reliable guide to navigating the complexities of sharing the gospel in the digital age. It combines Al's pastoral experience, love for the lost, and understanding of online culture to provide effective strategies for online evangelism. This transformative resource has had a significant impact, shaping many into the creators they are today." Tomi "CrossingTomi" Moore Digital Missionary + Christian Content Creator
The Influencer S Edge Mastering The Art Of Digital Charisma
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Author : Roy Hope
language : en
Publisher: Richards Education
Release Date :
The Influencer S Edge Mastering The Art Of Digital Charisma written by Roy Hope and has been published by Richards Education this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In the dynamic world of social media, the power of influence is undeniable. Whether you're an aspiring content creator or seeking to elevate your digital presence, "The Influencer’s Edge: Mastering the Art of Digital Charisma" offers a comprehensive roadmap to achieving success and making a lasting impact online. Authored by a seasoned expert in digital marketing, this book is packed with actionable strategies, insightful tips, and practical advice across ten detailed chapters. From crafting compelling content and engaging a loyal audience to forging lucrative partnerships and scaling your personal brand, every aspect of the influencer journey is covered. Learn how to define your niche, master content creation, grow and engage your audience, monetize your influence, and much more. Navigate the complexities of brand collaborations, manage your online presence effectively, and stay ahead of industry trends to keep your content fresh and relevant. "The Influencer’s Edge" is more than just a guide—it's your mentor in print, equipping you with everything you need to know to build a thriving digital empire. Ready to transform your passion into a profession? Your journey starts here.
The Art Of Digital Marketing For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
The Art Of Digital Marketing For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
The Art Of Influence
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Author : Perry Sauce
language : en
Publisher: Independently Published
Release Date : 2023-10-05
The Art Of Influence written by Perry Sauce and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-05 with categories.
The Art Of Influence: Mastering the Social Media Game: Stepping into the elite circles of social media stardom, 'The Art Of Influence: Mastering the Social Media Game' is your personal compass to becoming an influential superstar in the digital world. This electrifying guide is an insider's scoop into the secret strategies, marketing acumen, and content craftsmanship used by world-renowned influencers to captivate their audience and master the art of persuasion. Perfectly crafted for the ambitious, the creators and the dreamers - the pioneers of tomorrow - this insightful handbook guides you step by step through creating top-tier content, leveraging the best equipment, and monetizing your unique brand. Inside, you'll uncover the secrets to crafting compelling vlogs, turning everyday moments into viral sensations, and tapping into the pulse of the social media community to generate a torrent of likes and shares. However, this book is more than a guide; it's the lifeline specially designed for teens and young adults aspiring to make their mark and define their digital destiny. Ride the wave of the digital revolution as a seasoned pro! Immerse yourself in the powerful tactics, trailblazing techniques, and mind-shifting perspectives gathered meticulously over years of first-hand experience and careful research. Crack open 'The Art Of Influence: Mastering the Social Media Game' and plunge into a transformative journey! This isn't just a book; it's your ticket to dazzling digital success and unrivaled social media mastery. Experience the thrill of influence, the exhilaration of exposure, and the triumph of trust! Your pathway to social media stardom awaits. Start your journey today! Make your mark. Shape your future. Become unforgettable! #influencer #socialmedia #marketing #famous #social #vlog #blog
Influence
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Author : Sara McCorquodale
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-09-05
Influence written by Sara McCorquodale and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Digital Persuasion Sell Smarter In The Modern Marketplace
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Author : Erin Gargan
language : en
Publisher: Lioncrest Publishing
Release Date : 2017-11-20
Digital Persuasion Sell Smarter In The Modern Marketplace written by Erin Gargan and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-20 with Business & Economics categories.
Today's buyer fields an average of three hundred digital messages every single day. In just seconds, recipients decide whether to answer or ignore your outreach online. With digital communication now a requisite to earning those critical in-person interactions, how can you attract attention, increase influence, and sell smarter in the modern marketplace? Welcome to the art of Digital Persuasion. Erin Gargan's sales messaging formula has been leveraged by some of the world's biggest brands to open more opportunities, ignite profitable relationships, and inspire action from behind the screen. Learn how to - Persuade prospects to engage with you in just 2.5 seconds - Understand the psychology behind "must-answer" digital messaging - Craft the perfect personal, useful, and brief sales message every time - Translate your offline personality to be more effective in the online space - Differentiate yourself with language that triggers an emotional response - Leverage social and digital platforms for maximum impact Standing out from behind the screen isn't easy, but with a more strategically persuasive approach you can inspire action every time you touch your keyboard. Demolish your assumptions about social media, and start selling smarter in the modern marketplace. Are you ready to master the art of Digital Persuasion?