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The Arts And Events

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The Arts And Events

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Author : Hilary Du Cros
language : en
Publisher: Routledge
Release Date : 2014-05-30

The Arts And Events written by Hilary Du Cros and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.

Cultural heritage and contemporary arts benefit from being showcased in events. Arts-related events are each unique in reflecting local culture; they may be therefore spontaneous (street art and so on) or planned (i.e. studio tours or arts festivals). The Arts and Events explores the nature and complexity of managing arts events and fills a significant gap in the available literature. It investigates the history, development and management of arts events to offer much needed insight into creating economic, social and cultural capital. It therefore contributes to a greater understanding of how arts events can create a beneficial experience for the individual and the community as well as their future sustainable development. The title explores a broad range of events from around the globe including: inspirational events for building creative (social, cultural and human) capital; affirming events for encouraging links to cultural identity or heritage; pleasurable events that offer enjoyable recreational, leisure and touristic experiences; enriching events that create opportunities for personal growth and/or to sell products or experiences, and finally, celebratory events that enhance cultural diversity. This significant volume is a valuable source for researchers, policy-makers and managers of arts events around the globe.

The Arts And Events

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Author : Hilary Du Cros
language : en
Publisher: Routledge
Release Date : 2014-05-30

Urban Events Place Branding And Promotion

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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2019-10-01

Urban Events Place Branding And Promotion written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.

Creative Ageing And The Arts Of Care

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Author : Elizabeth Brooke
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-08-24

Creative Ageing And The Arts Of Care written by Elizabeth Brooke and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-24 with Social Science categories.

Making a case for cultural participation by older adults to enhance the quality of their lives and building on concepts of adult human development and empowerment, Elizabeth Brooke reframes 'active ageing' to include forms of creative expression and cultural participation crucial to transforming later stages of the life course.

How To Market The Arts

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Author : Anthony Rhine
language : en
Publisher: Oxford University Press
Release Date : 2022

How To Market The Arts written by Anthony Rhine and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Art categories.

Conventional business marketing often suggests that the primary function of business is to market a product in order to maximize efficiency and profit. In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension propose a new paradigm to better explain how nonprofit arts marketing can and should work. How to Market the Arts provides a history of both nonprofit arts and critical marketing concepts to show how standard methods of marketing are ill-suited for the nonprofit arts industry. Through visual models and case studies of several arts organizations, the book offers instead a practical look at how this industry might adopt more holistic marketing strategies that better reflect their true function which is often to serve communities over persuading consumers. Rhine and Pension offer a theoretical framework for reconsidering the nature of nonprofit arts marking, as well as useful steps an organization might take to increase its value to a community and develop a broader audience base.

1997 Survey Of Public Participation In The Arts

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Author :
language : en
Publisher:
Release Date : 1998

1997 Survey Of Public Participation In The Arts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Arts categories.

Events Management

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Author : Glenn Bowdin
language : en
Publisher: Routledge
Release Date : 2006-03-15

Events Management written by Glenn Bowdin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-15 with Business & Economics categories.

Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.

Improving Teaching And Learning In The Arts

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Author : Gloria Callaway
language : en
Publisher: Routledge
Release Date : 2005-08-08

Improving Teaching And Learning In The Arts written by Gloria Callaway and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-08 with Education categories.

Covering the contribution of arts to children's learning, this text also looks at the state of the arts in primary schools, and includes an evaluation of the relationships between the arts and moral, spiritual, cultural and social values.

The Arts Go To School

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Author : David Booth
language : en
Publisher: Pembroke Publishers Limited
Release Date : 2004

The Arts Go To School written by David Booth and has been published by Pembroke Publishers Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Education categories.

Discover the power the arts bring to every aspect of learning. Incorporating the arts in your classroom opens up new possibilities, expands the mind, creates a thirst for knowledge, and helps students become more open to the world around them, offering another way of thinking about, being in, and constructing our world. Too often classroom teachers face the challenge of teaching the arts without the background or support they need. The Arts Go to School explores every aspect of implementing and integrating the arts into both the curriculum and everyday life. It contains a wealth of classroom activities that help kids give form to their thoughts and feelings. This easy-to-use resource features chapters on each of the major art forms and shows teachers how to help students meet related curriculum outcomes: music--from composing songs and the elements of music to novel approaches to singing songs;visual arts-- from exploring pattern, shape, color, and texture to special events that feature mobiles, collages, and paper structures;drama-- from playing, moving, and imagining to communicating, improvising, and performing;dance-- from physical ways of conceptualizing to dance as a problem-solving exercise;media-- from being intelligent media users and using interactive media to taking a media field trip. The Arts Go to School offers a glimpse into dozens of exemplary classrooms where you can see, hear, and feel the arts bring learning to life. Checklists throughout the book provide handy reminders to key outcomes and guide teachers in thoughtful encouragement and assessment.

Event Audiences And Expectations

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Author : Jo Mackellar
language : en
Publisher: Routledge
Release Date : 2013-08-29

Event Audiences And Expectations written by Jo Mackellar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

The Arts And Events

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