The Basics Of Media Research
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The Basics Of Media Research
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Author : Dietram A. Scheufele
language : en
Publisher: Thomson
Release Date : 2009
The Basics Of Media Research written by Dietram A. Scheufele and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Mass media categories.
This title provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.
The Basics Of Media Writing
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Author : Scott A. Kuehn
language : en
Publisher: CQ Press
Release Date : 2016-12-08
The Basics Of Media Writing written by Scott A. Kuehn and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Language Arts & Disciplines categories.
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Journalism Studies The Basics
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Author : Martin Conboy
language : en
Publisher: Routledge
Release Date : 2013-03-05
Journalism Studies The Basics written by Martin Conboy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Language Arts & Disciplines categories.
Journalism Studies: The Basics provides an introductory overview of the emerging field of Journalism Studies, discussing key issues and contemporary debates. Drawing on Conboy’s extensive experience in the field, the changing nature of journalism and its future directions are addressed, through chapters covering: the history and development of Journalism Studies how journalists are created through training and education changing research methods and processes in journalism the impact of the ‘end product’ in wider society global perspectives on journalism technology and the future of the discipline. Situated within a fast growing and dynamic field of study, this engaging introduction will be valuable reading for students of journalism, media and communication, along with those seeking to develop a broader understanding of contemporary journalism.
Media Studies The Basics
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Author : Julian McDougall
language : en
Publisher: Routledge
Release Date : 2019-10-14
Media Studies The Basics written by Julian McDougall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-14 with Social Science categories.
Fully updated and revised, the second edition of Media Studies: The Basics is the ideal guide to the changing landscape of media and Media Studies. There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. This new edition addresses core questions including: Who, or what, are the media? What are the key terms and concepts used in analysing media? Where have new media technologies had the biggest impact? How, and by whom, is media made in the 21st century? Featuring new case studies, an updated glossary and suggestions for further reading, this is the ideal introduction to Media Studies today for both A Level and undergraduate students.
Doing Media Research
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Author : Susanna Hornig Priest
language : en
Publisher: SAGE
Release Date : 2010
Doing Media Research written by Susanna Hornig Priest and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Arden Shakespeare
Release Date : 1991
Mass Media Research written by Roger D. Wimmer and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Social Science categories.
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Media Studies The Basics
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Author : Julian McDougall
language : en
Publisher: Routledge
Release Date : 2012-05-31
Media Studies The Basics written by Julian McDougall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Social Science categories.
There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.
An Introduction To The Effects Of Mass Media
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Author : Roger Haney
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2024-02-06
An Introduction To The Effects Of Mass Media written by Roger Haney and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-06 with Reference categories.
This textbook covers the basics of media research, through which the reader will learn the advantages of scientific research over other types of knowing, and how to conduct experimental and survey research, including polling procedures. The book also presents the historical development of mass media, the nature of the audiences of each medium, the basics of various learning theories, research on children’s learning from Sesame Street and Mr. Rogers, and discussion of critical thinking techniques. Also included is extensive research on how the media socializes us, encompassing studies on stereotypes presented by the media and how to offset them, eating disorders, and the prosocial effects of the media.
Topical Issues In Communications And Media Research
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Author : Kwamena Kwansah-Aidoo
language : en
Publisher: Nova Publishers
Release Date : 2005
Topical Issues In Communications And Media Research written by Kwamena Kwansah-Aidoo and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The field of communication and media has never been more exciting, and the vigorous activity in this area over the past three decades bears testimony to this. The excitement is due to a number of developments in the vast and sometimes very different areas that fall under the common rubric of communication and media studies. This book seeks to interrogate a number of concerns and issues in communications and media research. This volume documents some of the current trends and developments, challenges, and future prospects of communication and media research. In doing so it presents a broad basis for understanding the issues, technologies, theories, applications, opportunities, and challenges faced by communication researchers and scholars in the new media environment of the 21st century.
Media Research Methods
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Author : Barrie Gunter
language : en
Publisher: SAGE
Release Date : 2000-02-11
Media Research Methods written by Barrie Gunter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-11 with Language Arts & Disciplines categories.
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this