The Brand Advocate
DOWNLOAD
Download The Brand Advocate PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Brand Advocate book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Brand Advocates
DOWNLOAD
Author : Rob Fuggetta
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-06
Brand Advocates written by Rob Fuggetta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.
"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.
The Brand Advocate
DOWNLOAD
Author : Bill Nissim
language : en
Publisher: iUniverse
Release Date : 2005-12
The Brand Advocate written by Bill Nissim and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12 with Business & Economics categories.
What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate. In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand strategy for your organization. Topics include: The basics of branding Branding essentials Market analysis Traps and pitfalls ROI and other brand metrics And much more! In order to be successful, companies must elevate branding to a strategic position within the organization. The Brand Advocate will guide you through the steps of building a successful brand.
The New Face Of Your Brand
DOWNLOAD
Author : Shawn Miller
language : en
Publisher:
Release Date : 2016-09-01
The New Face Of Your Brand written by Shawn Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-01 with categories.
What others say about you is infinitely more powerful than anything you could say about yourself. This is true for your Brand as well. The struggles of your Brand Marketing will be solved by shifting your efforts from Impressions to Engagement, from Traffic to Trust, and from Recognition to Reputation. You can empower your greatest asset, your own Customers, to uniquely communicate your value to others. Shawn M. Miller, the CXO of Smync, solves your top Social Marketing struggles with this no-nonsense text delivering the equivalent of an intensive professional training experience on Social Brand Advocacy, the real state of Social Media Marketing today and how to produce measurable ROI from Social. You'll also learn to tie better Social metrics to core business goals while co-creating a rewarding customer community. "The best brands turn their customers into volunteer marketers. Shawn Miller shows you precisely how to activate and amplify these raving fans. Recommended!" - Jay Baer, President of Convince & Convert and author of Hug Your Haters "Great companies are great because they have great people. In today's digital world it is vital that brands empower their greatest assets to tell their stories for them, share their insights and demonstrate the authenticity of the brand." - Brian Fanzo, better known as @iSocialFanz, Change Evangelist and Millennial Thought Leader "More than ever, you need to focus on customer experience and word-of-mouth marketing. The New Face of Your Brand is the guide that will help you get it done!" - Jeffrey Hayzlett, Primetime TV and Podcast Host, Chairman C-Suite Network The New Face of Your Brand has hit quickly on Amazon and launched on the Hottest New Releases List in Business books and #1 Best Seller in the Advertising category.
Customer Centric Marketing
DOWNLOAD
Author : Aldo Cundari
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-29
Customer Centric Marketing written by Aldo Cundari and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-29 with Business & Economics categories.
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.
Influencer Marketing Strategy
DOWNLOAD
Author : Gordon Glenister
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-03-03
Influencer Marketing Strategy written by Gordon Glenister and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-03 with Business & Economics categories.
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Death Of A Broker
DOWNLOAD
Author : Zak Romanoff
language : en
Publisher:
Release Date : 2023-06-24
Death Of A Broker written by Zak Romanoff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-24 with categories.
A Leadership Book for the Next Generation of Leaders In Death of a Broker, Zak Romanoff details how he successfully turned his food brokerage business on its head, becoming a disruptor in the marketing and sales side of the billion-dollar food distribution industry. He started by killing the term "broker" and identifying his company as brand advocates through innovative social media strategies. This repositioning enhanced OMNI Food Sales' reputation attracted new customers, and propelled Zak as a thought leader and sought-out speaker-all with the help of the strong, dedicated team Zak built at OMNI. "I don't need perfect. "I just need possible" is one of Zak Romanoff's mantras that motivates his team. In Death of a Broker, Zak talks about his evolution from a boss to a leader who harnesses old-school values, such as hard work and respect, and shows how love can drive business. The book is a must-read for the food industry, but the lessons he shares are applicable to just about any business. For those just starting out in their careers, as well as those seasoned leaders out there looking to excel, Zak offers a unique perspective on business and life and on what it takes to be successful in today's rapidly changing business environment.
The Brand Idea
DOWNLOAD
Author : Nathalie Laidler-Kylander
language : en
Publisher: John Wiley & Sons
Release Date : 2013-11-08
The Brand Idea written by Nathalie Laidler-Kylander and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-08 with Business & Economics categories.
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Brand Admiration
DOWNLOAD
Author : C. Whan Park
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-16
Brand Admiration written by C. Whan Park and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Business & Economics categories.
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
The Customer Advocate And The Customer Saboteur
DOWNLOAD
Author : Michael W. Lowenstein
language : en
Publisher:
Release Date : 2011
The Customer Advocate And The Customer Saboteur written by Michael W. Lowenstein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Customer loyalty categories.
Lowenstein (market research and consulting professional and author) explores recent changes in the concepts and execution of both social and business-related informal peer-to-peer communications in a time when potential customers are increasingly leery of messages from suppliers relayed through traditional media. He makes it clear that marketers must understand that customers are buried under an avalanche of messages coming from far more than traditional media: things like spam, pop-up advertising, telemarketing. He also notes that customers most consistently trust word-of-mouth communications. Topics include the history of customer advocacy and sabotage, the business case for advocacy, measuring and monetizing it, creating higher levels of advocacy with informal social communications, and more.
Finding New Ways To Engage And Satisfy Global Customers
DOWNLOAD
Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2019-04-01
Finding New Ways To Engage And Satisfy Global Customers written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.