The Codes Of Advertising
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The Codes Of Advertising
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Author : Sut Jhally
language : en
Publisher: Routledge
Release Date : 2014-05-22
The Codes Of Advertising written by Sut Jhally and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-22 with Social Science categories.
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
The Codes Of Advertising
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Author : Sut Jhally
language : en
Publisher:
Release Date : 1987
The Codes Of Advertising written by Sut Jhally and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
The Codes Of Advertising Microform Fetishism And The Context Of Meaning In Modern Society
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Author : Sut Jhally
language : en
Publisher: National Library of Canada
Release Date : 1984
The Codes Of Advertising Microform Fetishism And The Context Of Meaning In Modern Society written by Sut Jhally and has been published by National Library of Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
The Codes Of Advertising
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Author : Sut Jhally
language : en
Publisher: Routledge
Release Date : 2014-05-22
The Codes Of Advertising written by Sut Jhally and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-22 with Business & Economics categories.
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Imaging In Advertising
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Author : Fern L. Johnson
language : en
Publisher: Routledge
Release Date : 2012-08-06
Imaging In Advertising written by Fern L. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Business & Economics categories.
The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
Television And Political Advertising
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Author : Frank Biocca
language : en
Publisher: Routledge
Release Date : 2014-02-04
Television And Political Advertising written by Frank Biocca and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Language Arts & Disciplines categories.
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
The Bcap Code
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Author : Broadcast Committee of Advertising Practice
language : en
Publisher:
Release Date : 2010-08-16
The Bcap Code written by Broadcast Committee of Advertising Practice and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-16 with Advertising laws categories.
All UK TV and radio advertisements must comply with this BCAP code which reflects and complements the law, demanding that all ads are legal, decent, honest and truthful. Broadcasters have a duty to ensure advertisements are in line with the spirit as well as the letter of the BCAP code, and there is an overarching requirement for all advertisements to be developed with a sense of social responsibility. This new edition brings together the previous four separate codes for radio, TV, TV scheduling and text services. The code also contains important information on sector or audience-specific rules that are intended to protect consumers and provide a level playing field for advertisers. These rules cover, for example: advertising and children; environmental claims; alcoholic drinks; food advertising and nutritional claims; gambling; motoring; charities; medicines and health; premium rate phone services. The code is applied by the Advertising Standards Authority as the independent advertising regulator.
The Global Advertising Regulation Handbook
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Author : Mary Alice Shaver
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Global Advertising Regulation Handbook written by Mary Alice Shaver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Social Communication In Advertising
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Author : William Leiss
language : en
Publisher: Routledge
Release Date : 2018-06-14
Social Communication In Advertising written by William Leiss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Social Science categories.
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Guide To Advertising And Sales Promotion Law
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Author : Sallie Spilsbury
language : en
Publisher: Routledge
Release Date : 1998
Guide To Advertising And Sales Promotion Law written by Sallie Spilsbury and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law. The book considers advertising and promotions on the Internet - how does the law apply to such activities now and what developments can be expected for the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analyzed.