The Commercial Image
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Professional Commercial Photography
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Author : Lou Jacobs
language : en
Publisher: Amherst Media
Release Date : 2010-01-01
Professional Commercial Photography written by Lou Jacobs and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Photography categories.
Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how—from marketing, bidding, budgeting, building referrals, managing the office, and more—making this a comprehensive reference for being both behind and in front of the lens.
Visual Persuasion
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Author : Paul Messaris
language : en
Publisher: SAGE
Release Date : 1997
Visual Persuasion written by Paul Messaris and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Art categories.
For upper-level undergraduate students and graduate students in communication and media studies
Marketing Corporate Image
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Author : James R. Gregory
language : en
Publisher: McGraw Hill Professional
Release Date : 1999
Marketing Corporate Image written by James R. Gregory and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'
Picture Your Business Strategy Transform Decisions With The Power Of Visuals
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Author : Christine Chopyak
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-05-31
Picture Your Business Strategy Transform Decisions With The Power Of Visuals written by Christine Chopyak and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: Use pictures to restructure, reorganize, and rethink your business plan Draw lines between people, processes, and productivity Create new business possibilities through pictures and idea sharing Chart your progress with benchmarks and goal lines Create a project activity map that allows you and your team to see the big picture--and make it succeed Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." -- Sabina Spencer, business strategist and author of The Heart of Leadership
Food Photography Lighting
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Author : Teri Campbell
language : en
Publisher: New Riders
Release Date : 2012-09-26
Food Photography Lighting written by Teri Campbell and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-26 with Photography categories.
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.
Document Image Processing
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Author : Keith Hales
language : en
Publisher:
Release Date : 1990
Document Image Processing written by Keith Hales and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Documentation categories.
The Public Image Of Big Business In America 1880 1940
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Author : Louis Galambos
language : en
Publisher: JHU Press
Release Date : 2019-12-01
The Public Image Of Big Business In America 1880 1940 written by Louis Galambos and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-01 with History categories.
Otiginally published in 1975. At the time that Louis Galambos published The Public Image of Big Business in America in 1975, America had matured into a bureaucratic state. The expression of the military-industrial complex and big business grew so pervasive that the postwar United States was defined in large part by its citizens' participation in large-scale organizational structures. Noticing this development, Galambos maintains that the "single most significant phenomenon in modern American history is the emergence of giant, complex organizations." Today, bureaucratic organizations influence the day-to-day lives of most Americans—they gather taxes, regulate businesses, provide services, administer welfare, provide education, and on and on. These organizations are defined by their hierarchical structure in which the power of decision-making is allotted according to abstract rules that create impersonal scenarios. Bureaucracies have developed as a result of technological changes in the second half of the nineteenth century. Based on the premise that these structures had a stronger influence on modern America than any other single phenomenon, this book explores the public's response to the growth of the power and influence of bureaucracy from the years 1880 through 1930. What results is an examination of the social perception of bureaucracy and the development of bureaucratic culture.
Disneyfication
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Author :
language : en
Publisher:
Release Date : 2019
Disneyfication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Photography, Artistic categories.
Theo Derksen explores the process through which our public spaces have become increasingly globalised and homogenous, not just in their structures but also in their use of imagery. New places are created to enable people to experience a more perfect version of reality. As far as possible, problems such as decline, poverty and traffic congestion are eliminated, and the environment is arranged in a way that stimulates people s behaviour in their drive to consume. The book includes an interview with Francine Houben, best known in the UK as the architect of the Birmingham Library.
The Image Of The City
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Author : Kevin Lynch
language : en
Publisher: MIT Press
Release Date : 1964-06-15
The Image Of The City written by Kevin Lynch and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964-06-15 with Architecture categories.
The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.
Image By Design
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Author : Clive Chajet
language : en
Publisher: Addison-Wesley Longman
Release Date : 1991
Image By Design written by Clive Chajet and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations