The Complete Database Marketer Second Generation Strategies And Techniques For Tapping The Power Of Your Customer Database
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The Complete Database Marketer Second Generation Strategies And Techniques For Tapping The Power Of Your Customer Database
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Author : Arthur Hughes
language : en
Publisher: McGraw-Hill
Release Date : 1995-09-01
The Complete Database Marketer Second Generation Strategies And Techniques For Tapping The Power Of Your Customer Database written by Arthur Hughes and has been published by McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09-01 with Business & Economics categories.
Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains.
The Complete Database Marketer
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Author : Arthur Middleton Hughes
language : en
Publisher:
Release Date :
The Complete Database Marketer written by Arthur Middleton Hughes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Database marketing categories.
Optimal Database Marketing
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Author : Ronald G Drozdenko
language : en
Publisher: SAGE
Release Date : 2002-03-26
Optimal Database Marketing written by Ronald G Drozdenko and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-26 with Business & Economics categories.
This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.
Database Marketing
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Author : Robert C. Blattberg
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-02-26
Database Marketing written by Robert C. Blattberg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-26 with Business & Economics categories.
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
Introduction To Data Mining With Case Studies
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Author : G. K. GUPTA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2014-06-28
Introduction To Data Mining With Case Studies written by G. K. GUPTA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-28 with Computers categories.
The field of data mining provides techniques for automated discovery of valuable information from the accumulated data of computerized operations of enterprises. This book offers a clear and comprehensive introduction to both data mining theory and practice. It is written primarily as a textbook for the students of computer science, management, computer applications, and information technology. The book ensures that the students learn the major data mining techniques even if they do not have a strong mathematical background. The techniques include data pre-processing, association rule mining, supervised classification, cluster analysis, web data mining, search engine query mining, data warehousing and OLAP. To enhance the understanding of the concepts introduced, and to show how the techniques described in the book are used in practice, each chapter is followed by one or two case studies that have been published in scholarly journals. Most case studies deal with real business problems (for example, marketing, e-commerce, CRM). Studying the case studies provides the reader with a greater insight into the data mining techniques. The book also provides many examples, review questions, multiple choice questions, chapter-end exercises and a good list of references and Web resources especially those which are easy to understand and useful for students. A number of class projects have also been included.
Proceedings Of Mac Mme 2016
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Author : group of authors
language : en
Publisher: MAC Prague consulting
Release Date : 2016-12-07
Proceedings Of Mac Mme 2016 written by group of authors and has been published by MAC Prague consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-07 with Business & Economics categories.
The conference proceedings - Multidisciplinary Academic Conference on Management, Marketing and Economics, Czech Republic, Prague (MAC-MME 2016)
The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
The Guru Guide To Marketing
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Author : Joseph H. Boyett
language : en
Publisher: John Wiley & Sons
Release Date : 2003-02-25
The Guru Guide To Marketing written by Joseph H. Boyett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-25 with Business & Economics categories.
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Data Mining Rough Sets And Granular Computing
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Author : Tsau Young Lin
language : en
Publisher: Physica
Release Date : 2013-11-11
Data Mining Rough Sets And Granular Computing written by Tsau Young Lin and has been published by Physica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Computers categories.
During the past few years, data mining has grown rapidly in visibility and importance within information processing and decision analysis. This is par ticularly true in the realm of e-commerce, where data mining is moving from a "nice-to-have" to a "must-have" status. In a different though related context, a new computing methodology called granular computing is emerging as a powerful tool for the conception, analysis and design of information/intelligent systems. In essence, data mining deals with summarization of information which is resident in large data sets, while granular computing plays a key role in the summarization process by draw ing together points (objects) which are related through similarity, proximity or functionality. In this perspective, granular computing has a position of centrality in data mining. Another methodology which has high relevance to data mining and plays a central role in this volume is that of rough set theory. Basically, rough set theory may be viewed as a branch of granular computing. However, its applications to data mining have predated that of granular computing.
Planting Flowers Pulling Weeds
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Author : Janet Rubio
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-15
Planting Flowers Pulling Weeds written by Janet Rubio and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-15 with Business & Economics categories.
Introduces a powerful, ten-step approach to forging strong, life-long relationships with any company's most valuable customers Two former Dell executives turned Fortune 500 consultants reveal the incredibly successfully, ten-step program they instituted at the world's number-one PC manufacturer for finding profitable customers, building and maintaining lasting relationships with them, and allocating resources based on their bottom-line value: the Direct Impact Growth System. Rubio and Laughlin use fascinating and instructive case studies based on their experiences at Dell, Xerox, Citibank, Mercedes Benz, Braun, and other top international firms to demonstrate the system in action and its phenomenal results. Janet Rubio (Austin, TX) led Dell's direct marketing and catalog programs and oversaw its 20 million dollar promotional budget. In 1998 she founded Direct Impact, a top national marketing agency specializing in helping companies accelerate and control growth. Patrick Laughlin (Austin, TX) left IBM, where he was the company's top-ranking salesman, to join Dell as a marketing manager. At Dell, he developed a range of sales programs and customer evaluation tools.