The Consistent Consumer
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The Consistent Consumer
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Author : Ken Beller
language : en
Publisher: Kaplan Publishing
Release Date : 2005
The Consistent Consumer written by Ken Beller and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Behavior-based demography is yesterday's news. Value population demography profiles consumers based on consistent and lasting values, not constantly changing past behaviors. Current demographic trends confirm we are entering an era characterized by the most generationally and ethnically diverse consumer groups in American history. Business, marketing, and sales professionals must understand what influences these segmented populations and how to best position products and services to these groups for immediate and lasting profit. For several decades, conventionally driven market research has emphasized age-based generations, like the baby boomers, Gen X, Gen Y, and millennials, which are based on 20-year maturation cycles or booms and busts in birth rates. However, none of these studies has ever delved into the historical and cultural conditions that shape the lasting values and, ultimately, the consistent buying decisions of these groups. rich insights and dozens of ideas that can be applied to pressing business situations, including ways to help organizations: Increase sales by understanding what consistently drives consumer spending decisions. Enhance market share by speaking to shared values and not just past actions. Gain greater return on investment by targeting lifelong values and increasing customer loyalty. Motivate groups more effectively with customized messages. Avoid alienating some groups while motivating others. Marketers will learn to brand products and services at a much deeper and more lasting level. Salespeople will understand how to develop strong selling relationships with high-potential customers. And corporate strategists will learn to identify and evaluate emerging trends that will become lucrative market opportunities.
The Consistent Consumer Revised And Expanded
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Author : Ken Beller
language : en
Publisher: Lts Press
Release Date : 2013-05
The Consistent Consumer Revised And Expanded written by Ken Beller and has been published by Lts Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05 with Business & Economics categories.
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.
The Consistent Consumer Perfect Bound
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Author : Ken Beller
language : en
Publisher: Lts Press
Release Date : 2007-04-01
The Consistent Consumer Perfect Bound written by Ken Beller and has been published by Lts Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Consumer behavior categories.
The authors offer a values-based profiling system with five proprietary Value Populations readers can use to quickly and effectively shape marketing strategy and increase brand impact.
Key Topics In Consumer Behavior
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Author : Springer Behavioral & Health Sciences
language : en
Publisher: Springer Nature
Release Date : 2022-11-09
Key Topics In Consumer Behavior written by Springer Behavioral & Health Sciences and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-09 with Psychology categories.
This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial team has brought together highly-cited and downloaded articles on the topic of Consumer Behavior into one single resource. Moreover, this book enables readers to review a broad spectrum of quality research on a specialized topic, which we hope facilitates interdisciplinary and critical discussions of the topic at hand. As part of the Key Topics in Behavioral Sciences book series, this volume aims to serve as a quick reference for readers when writing or researching new topics or subject areas. Other topics in the series will include Psychological Research Methods, Health and Behavior, Industrial and Organizational Psychology, Sports Psychology, and Consumer Behavior. In the first section of the volume, articles focus on such topics as College Students, Financial Stress, Relative Income Hypothesis, Construal Level, Luxury Consumption, Luxury Consumption Tendency, Luxury Consumption Tendency Scale, and Scale Development. Next, the second section features research on Longitudinal Study, Materialism, Self-Esteem, Socioeconomic Status, Cvq-96, Mpai, Prevention, Social Media, Smartphone Use, Smartphone Addiction, University Students, Higher Education, and Virtues. Lastly in the final section of this collection, Electronic Word Of Mouth, Information-Task-Fit, Purchase Intention, Website Quality, Egoism, Evolution, Evolutionary Altruism, Mechanisms, Psychological Altruism, Meta-Analysis, Mturk, Online Panel Data, and Study Response are discussed.
The Experience Effect
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Author : Jim Joseph
language : en
Publisher: AMACOM
Release Date : 2010-05-19
The Experience Effect written by Jim Joseph and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-19 with Business & Economics categories.
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
Perspectives In Consumer Behavior
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Author : Harold H. Kassarjian
language : en
Publisher: Pearson Scott Foresman
Release Date : 1973
Perspectives In Consumer Behavior written by Harold H. Kassarjian and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.
Includes references
The Sense And Nonsense Of Consumer Product Testing
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Author : Priya Raghubir
language : en
Publisher: Now Publishers Inc
Release Date : 2009
The Sense And Nonsense Of Consumer Product Testing written by Priya Raghubir and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand loyalty categories.
The Sense and Nonsense of Consumer Product Testing reviews the classic issue of product taste testing based on recent advancements made in psychology, neuroscience, and marketing, on how sensory cues affect product judgments. The authors: examine the implications that the five different sensory modalities (the olfactory, auditory, tactile, gustatory and visual systems) interact with each other, rather than exert independent influences, to define a customer's experience; propose that since consumers are unaware of the influence of a range of stimuli on their judgments and experience, they cannot explicate them, creating methodological challenges for managers to collect valid and reliable consumer insights regarding the consumers' experience; propose that the methodological paradigm of taste testing can be used to examine the effect of strategic and tactical marketing mix decisions. The goal of this monograph is to use the taste-test as a paradigm to understand how consumers make a range of sensory decisions combining intrinsic product information with the information available in the environment -- specifically the research testing context. The Sense and Nonsense of Consumer Product Testing yields reliable insights for managers that would be elusive using standard survey techniques, and adds to the nascent, but growing, literature in marketing on how sensory product experience is multi-modal.
Family Economics And Nutrition Review
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Author :
language : en
Publisher:
Release Date : 1995
Family Economics And Nutrition Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Home economics categories.
Analyzing Sensory Data With R
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Author : Sebastien Le
language : en
Publisher: CRC Press
Release Date : 2014-10-09
Analyzing Sensory Data With R written by Sebastien Le and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-09 with Mathematics categories.
Choose the Proper Statistical Method for Your Sensory Data Issue Analyzing Sensory Data with R gives you the foundation to analyze and interpret sensory data. The book helps you find the most appropriate statistical method to tackle your sensory data issue. Covering quantitative, qualitative, and affective approaches, the book presents the big picture of sensory evaluation. Through an integrated approach that connects the different dimensions of sensory evaluation, you’ll understand: The reasons why sensory data are collected The ways in which the data are collected and analyzed The intrinsic meaning of the data The interpretation of the data analysis results Each chapter corresponds to one main sensory topic. The chapters start with presenting the nature of the sensory evaluation and its objectives, the sensory particularities related to the sensory evaluation, details about the data set obtained, and the statistical analyses required. Using real examples, the authors then illustrate step by step how the analyses are performed in R. The chapters conclude with variants and extensions of the methods that are related to the sensory task itself, the statistical methodology, or both.
Routledge International Handbook Of Consumer Psychology
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Author : Cathrine V. Jansson-Boyd
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-18
Routledge International Handbook Of Consumer Psychology written by Cathrine V. Jansson-Boyd and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-18 with Business & Economics categories.
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.