The Consistent Consumer Perfect Bound
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The Consistent Consumer Perfect Bound
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Author : Ken Beller
language : en
Publisher: Lts Press
Release Date : 2007-04-01
The Consistent Consumer Perfect Bound written by Ken Beller and has been published by Lts Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Consumer behavior categories.
The authors offer a values-based profiling system with five proprietary Value Populations readers can use to quickly and effectively shape marketing strategy and increase brand impact.
The Consistent Consumer
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Author : Ken Beller
language : en
Publisher: Lts Press
Release Date : 2007-04-01
The Consistent Consumer written by Ken Beller and has been published by Lts Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with categories.
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with five proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.
The Consistent Consumer Revised And Expanded
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Author : Ken Beller
language : en
Publisher: Lts Press
Release Date : 2013-05
The Consistent Consumer Revised And Expanded written by Ken Beller and has been published by Lts Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05 with Business & Economics categories.
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.
Bounded Rationality And Industrial Organization
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Author : Ran Spiegler
language : en
Publisher: OUP USA
Release Date : 2011-02-18
Bounded Rationality And Industrial Organization written by Ran Spiegler and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-18 with Business & Economics categories.
Ît then rigorously analyses each model in the tradition of microeconomic theory, leading to a richer, more realistic picture of consumer behavior. Ran Spiegler analyses phenomena such as exploitative price plans in the credit market, complexity of financial products and other obfuscation practices, consumer antagonism to unexpected price increases, and the role of default options in consumer decision making. Spiegler unifies the relevant literature into three main strands: limited ability to anticipate and control future choices, limited ability to understand complex market environments, and sensitivity to reference points. Although the challenge of enriching the psychology of decision makers in economic models has been at the frontier of theoretical research in the last decade, there has been no graduate-level, theory-oriented textbook to cover developments in the last 10-15 years.
Pig Pork
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Author : Pía Spry-Marqués
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-07-13
Pig Pork written by Pía Spry-Marqués and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with History categories.
Pigs unite and divide people, but why? Pig/Pork explores the love-hate relationship between humans and pigs through the lenses of archaeology, biology, history and gastronomy, providing a close and affectionate look of the myriad causes underlying this singular, multi-millennial bond. What is it that people in all four corners of the world find so fascinating about the pig? When did the human obsession with pigs begin, how did it develop through time, and where is it heading? Why are pigs so special to some of us, but not to others? Pig/Pork sets out to answer these and other porcine-related questions, examining human-pig interactions across the globe through time, from the Palaeolithic to the present day. The book dissects pig anatomy and behaviour, and describes how this knowledge plays a major role in the advance of the agricultural and medical sciences, among others. The book also looks closely at the history of pig-human interaction; how they were domesticated and when, how they affected human history through their diseases, and how they have been involved in centuries of human conflicts, with particular reference to the story of the Iberian Jews and Muslims at the time of the Inquisition. The book goes on to look at how pigs' characteristics and our relationship with them have combined to produce many of the world's great dishes. All this is accompanied by a liberal peppering of pork recipes and the stories behind them, along with facts, wisdom and porker lore, providing a thought-provoking account of where our food comes from, both historically and agriculturally, and how this continues to influence many parts of our behaviour and culture.
Satisfaction A Behavioral Perspective On The Consumer
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Author : Richard L. Oliver
language : en
Publisher: Routledge
Release Date : 2014-12-18
Satisfaction A Behavioral Perspective On The Consumer written by Richard L. Oliver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Consumer Culture Identity And Well Being
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Author : Helga Dittmar
language : en
Publisher: Psychology Press
Release Date : 2007-09-12
Consumer Culture Identity And Well Being written by Helga Dittmar and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-12 with Psychology categories.
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.
Wits 2020
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Author : Saad Bennani
language : en
Publisher: Springer Nature
Release Date : 2021-07-21
Wits 2020 written by Saad Bennani and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Technology & Engineering categories.
This book presents peer-reviewed articles from the 6th International Conference on Wireless Technologies, Embedded and Intelligent Systems (WITS 2020), held at Fez, Morocco. It presents original research results, new ideas and practical lessons learnt that touch on all aspects of wireless technologies, embedded and intelligent systems. WITS is an international conference that serves researchers, scholars, professionals, students and academicians looking to foster both working relationships and gain access to the latest research results. Topics covered include Telecoms & Wireless Networking Electronics & Multimedia Embedded & Intelligent Systems Renewable Energies.
Producers Consumers And Partial Equilibrium
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Author : David Mandy
language : en
Publisher: Academic Press
Release Date : 2016-11-26
Producers Consumers And Partial Equilibrium written by David Mandy and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-26 with Business & Economics categories.
Producers, Consumers, and Partial Equilibrium provides a systematic and accessible presentation of the full formal details in the core theories of producer and consumer choice under conditions of price taking; and covers the standard theories of competitive, monopoly, and oligopoly partial equilibrium among these economic actors. The book pulls together foundational content from many classic sources and organizes it in a self-contained format that rigidly adheres to optimization as the central behavioral postulate and analytical tool for economic theory. The book maintains a sharp focus on the properties of outcomes from optimizing behavior in varying environments. These properties are the refutable hypotheses from each optimization behavioral postulate, and they form the core content of this positive economic theory. In so doing, the book presents and documents the underlying formal structure of the theory with a higher degree of integration and completeness than is typical of Ph.D. textbooks in microeconomics. Includes comprehensive, focused and unified coverage of the mathematics required for the core theories of producer and consumer choice, and partial equilibrium Presents a generalized envelope theorem as a key source of refutable hypotheses Delineates the role of active versus inactive constraints in generating refutable hypotheses Discusses convex functions in economic optimization environments Presents the full formal details of core producer and consumer and producer theory in a unified and systematic manner Emphasizes the refutable hypotheses resulting from behavioral postulates and the completeness (duality) of those hypotheses for the postulated behavior within microeconomics Includes end-of-chapter exercises, full index, and an instructor’s solutions manual Includes a concordance that matches its chapters with those of major textbooks
Inflation In The United Kingdom
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Author : Michael Parkin
language : en
Publisher: Manchester University Press
Release Date : 1978
Inflation In The United Kingdom written by Michael Parkin and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Inflation (Finance) categories.
Monograph investigating inflation in the UK from 1945 to 1976 - surveys empirical studies on consumer price and wage determination, focuses on relations between inflation and unemployment (Phillips curve) and the effects of incomes policies, and discusses the measurement and use of mathematical models for price and cost expectations both of consumers and producers. Bibliography pp. 166 to 177, graphs and statistical tables.