The Cultural Influence On Mass Customization
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The Cultural Influence On Mass Customization
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Author : Carolin Wabia
language : en
Publisher: Springer Nature
Release Date : 2020-08-11
The Cultural Influence On Mass Customization written by Carolin Wabia and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-11 with Business & Economics categories.
This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
Mass Customization
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Author : Charu Chandra
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-07-20
Mass Customization written by Charu Chandra and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-20 with Business & Economics categories.
Mass Customization: A Supply Chain Approach is a text on the emerging topic of mass customization in manufacturing. The contributed chapters in this book provide a unified treatment to the topic by offering coverage in four main categories - concepts and current state of research; problem solving frameworks, models, and methodologies; supportive techniques and technologies for enabling mass customization; and future research agenda. The book blends theory and practice and includes prototypical applications to illustrate this complex, yet emerging field of inquiry.
Mass Customization
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Author : Paolo Coletti
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-04-11
Mass Customization written by Paolo Coletti and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-11 with Business & Economics categories.
Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer's willingness to take part in the co-creation process. Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.
Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases
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Author : Frank T Piller
language : en
Publisher: World Scientific
Release Date : 2009-12-30
Handbook Of Research In Mass Customization And Personalization In 2 Volumes Volume 1 Strategies And Concepts Volume 2 Applications And Cases written by Frank T Piller and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-30 with Business & Economics categories.
A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Handbook Of Research In Mass Customization And Personalization
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Author : Frank T. Piller
language : en
Publisher: World Scientific
Release Date : 2010
Handbook Of Research In Mass Customization And Personalization written by Frank T. Piller and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Mass Customization Information Systems In Business
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Author : Blecker, Thorsten
language : en
Publisher: IGI Global
Release Date : 2007-04-30
Mass Customization Information Systems In Business written by Blecker, Thorsten and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-30 with Computers categories.
"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher.
Mass Customization Strategies
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Author : Klaus Moser
language : en
Publisher: Lulu.com
Release Date : 2007
Mass Customization Strategies written by Klaus Moser and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.
Customizing The Consumer Benefit An Investigation Into The Effects Of Individualization Exclusivity And Individual Characteristics In Mass Customization
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Author : Marvin Burmester
language : en
Publisher:
Release Date : 2018
Customizing The Consumer Benefit An Investigation Into The Effects Of Individualization Exclusivity And Individual Characteristics In Mass Customization written by Marvin Burmester and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Consumer satisfaction categories.
Mass Customization And Footwear Myth Salvation Or Reality
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Author : Claudio Roberto Boër
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-07-11
Mass Customization And Footwear Myth Salvation Or Reality written by Claudio Roberto Boër and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-11 with Technology & Engineering categories.
Mass Customization and Footwear: Myth, Salvation or Reality is the only book dedicated to the application of mass customization in a particular industry. By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality will be bought by practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.
The Customer Centric Enterprise
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Author : Mitchell M. Tseng
language : en
Publisher: Springer
Release Date : 2003-06-12
The Customer Centric Enterprise written by Mitchell M. Tseng and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-12 with Business & Economics categories.
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.