The Dominant Influence Of Marketing In The 21st Century
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The Dominant Influence Of Marketing In The 21st Century
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Author : P. Kitchen
language : en
Publisher: Springer
Release Date : 2013-04-16
The Dominant Influence Of Marketing In The 21st Century written by P. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
The Future Of Marketing
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Author : P. Kitchen
language : en
Publisher: Springer
Release Date : 2003-02-04
The Future Of Marketing written by P. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-04 with Business & Economics categories.
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Rethinking Decision Making Strategies And Tools
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Author : Maria Palazzo
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-02-16
Rethinking Decision Making Strategies And Tools written by Maria Palazzo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-16 with Business & Economics categories.
Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.
Postcolonial Marketing Communication
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Author : Arindam Das
language : en
Publisher: Springer Nature
Release Date :
Postcolonial Marketing Communication written by Arindam Das and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Advances In Data Mining Applications And Theoretical Aspects
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Author : Petra Perner
language : en
Publisher: Springer
Release Date : 2014-07-17
Advances In Data Mining Applications And Theoretical Aspects written by Petra Perner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-17 with Computers categories.
This book constitutes the refereed proceedings of the 14th Industrial Conference on Advances in Data Mining, ICDM 2014, held in St. Petersburg, Russia, in July 2014. The 16 revised full papers presented were carefully reviewed and selected from various submissions. The topics range from theoretical aspects of data mining to applications of data mining, such as in multimedia data, in marketing, in medicine and agriculture and in process control, industry and society.
Integrated Marketing Communications
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Author : Philip J. Kitchen
language : en
Publisher: Springer Nature
Release Date : 2022-01-03
Integrated Marketing Communications written by Philip J. Kitchen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Integrated Communications In The Postmodern Era
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Author : Philip J. Kitchen
language : en
Publisher: Springer
Release Date : 2014-12-02
Integrated Communications In The Postmodern Era written by Philip J. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with Business & Economics categories.
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Strategic Communication In Context Theoretical Debates And Applied Research
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Author : Sara Balonas
language : en
Publisher: UMinho Editora/CECS
Release Date : 2021-07-30
Strategic Communication In Context Theoretical Debates And Applied Research written by Sara Balonas and has been published by UMinho Editora/CECS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with Social Science categories.
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Comparative Advertising
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Author : Fred Beard
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-07-06
Comparative Advertising written by Fred Beard and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-06 with Language Arts & Disciplines categories.
From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States—and increasingly around the world—invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer indirectly to “the other guys.” Yet business decision-makers and advertising creative professionals have long believed that creating successful comparative advertising can be extraordinarily difficult. Many have discovered that a strategic or tactical misstep can easily lead to a disaster, such as negative responses from consumers, a successful legal challenge from one or more competitors, or the escalation of hostilities into an ongoing and damaging comparative advertising war. Comparative Advertising: History, Theory, and Practice offers scholars interested in why many business decision-makers believe they can win our loyalty by running down a competitor—as well as anyone who plans, creates, or pays for advertising—a thorough and timely synthesis of the vast body of historical research, theory, and professional insights devoted to one of advertising’s most frequently debated message tactics. The overall goal of this book is to discover answers to a simple question: Why do so many advertisers often rely on a message tactic that research and professional experience confirms they frequently regret using?
Marketing In The 21st Century
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Author : Bruce David Keillor
language : en
Publisher: Greenwood
Release Date : 2007
Marketing In The 21st Century written by Bruce David Keillor and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.