The Effect Of Employer Brand On Voluntary Turnover Intention With Mediating Effect Of Organizational Commitment And Job Satisfaction
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The Effect Of Employer Brand On Voluntary Turnover Intention With Mediating Effect Of Organizational Commitment And Job Satisfaction
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Author : Astri Lelono
language : en
Publisher:
Release Date : 2020
The Effect Of Employer Brand On Voluntary Turnover Intention With Mediating Effect Of Organizational Commitment And Job Satisfaction written by Astri Lelono and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Purpose - Employer brand is identified as a unique employment experience by considering the amount of tangible and intangible rewards that are given by a particular company to their employees and it can differentiate one company to its competitors. This study aims to investigate the effect of the employer brand to voluntary employee turnover intention with job satisfaction and organizational commitment as mediating variables in a life insurance company in Indonesia. In this study, researcher examines only the effect of employer brand to internal organization (impacts to existing employees), which the employer brand builds both organizational commitment and job satisfaction that useful to indicate the intention of voluntary turnover. Design/Methodology/approach - The data were collected by survey using questionnaires to 100 full time employees who have worked for more than a year in the company. Purposive sampling method was used in this study. This study use causal step approach to analyze the effect of employer brand on voluntary turnover intentions through mediating variables, organizational commitment and job satisfaction using Mediate Macro for SPSS provided by Hayes and Preacher (2008). Findings - The results show that employer brand has an influence on voluntary turnover intentions; positive employee's perceptions lead to create positive employer brand and lower voluntary turnover intentions of the company. This relationship is partially mediated by organizational commitment, while job satisfaction is not qualified as a mediator variable in this study.
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Antecedents And Consequences Of Employee Based Brand Equity
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Author : Muhammad Waseem Bari
language : en
Publisher: Frontiers Media SA
Release Date : 2023-04-06
Antecedents And Consequences Of Employee Based Brand Equity written by Muhammad Waseem Bari and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-06 with Science categories.
Digitalization And Management Innovation
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Author : A.J. Tallón-Ballesteros
language : en
Publisher: IOS Press
Release Date : 2023-02-28
Digitalization And Management Innovation written by A.J. Tallón-Ballesteros and has been published by IOS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-28 with Computers categories.
The digital era has brought about important changes that continue to affect all our lives. Efficient management and storage of digital information has become crucial, as has the ability to access that information quickly and efficiently, and priorities are to allow for the saving of digital data in many different ways, and to avoid the loss of information in the event of a malfunction. This book presents the 65 papers presented at DMI2022, the first in the new annual conference series Digitalization and Management Innovation (DMI), held as a hybrid event in Beijing, China, on 26 November 2022. A total of 190 submissions were received for the conference, and the papers presented here were selected after careful and conscientious review, bearing in mind the breadth and depth of the research topics falling within the scope of digital and management innovation and resulting in an acceptance rate of 34%. Topics covered include digital transformation, supply chains, business models, and block chain, enterprises, banking, and sustainability, as well as policy in artificial intelligence, the gig economy, the post-epidemic era, green supply, citizenship behavior, human resource management, human relationships, agriculture, and environmental matters. Presenting original ideas and results of general significance and supported by clear reasoning, and compelling evidence and methods, the book will be of interest to all those whose work involves the management of digital data.
Industry 4 0 An Intervention Of Edutech Volume Ii
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Author : Prof. J.K. Raju
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Industry 4 0 An Intervention Of Edutech Volume Ii written by Prof. J.K. Raju and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Elgar Encyclopedia Of Corporate Communication
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Author : Klement Podnar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-03-14
Elgar Encyclopedia Of Corporate Communication written by Klement Podnar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
The Drivers Of Employee Engagement
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Author : Dilys Robinson
language : en
Publisher:
Release Date : 2004
The Drivers Of Employee Engagement written by Dilys Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Employee motivation categories.
Engagement is a frequently used and fashionable term. Some companies have 'engagement models' and are attempting to measure levels of engagement, perhaps to input to the balanced scorecard, or for incorporation into the human capital report. This book deals with employee engagement.
Digital Transformation And Corporate Branding
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Author : Maria Teresa Cuomo
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Digital Transformation And Corporate Branding written by Maria Teresa Cuomo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Antecedents And Outcomes Of Employee Based Brand Equity
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Author : Bari, Muhammad Waseem
language : en
Publisher: IGI Global
Release Date : 2022-06-17
Antecedents And Outcomes Of Employee Based Brand Equity written by Bari, Muhammad Waseem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-17 with Business & Economics categories.
Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
Commitment In The Workplace
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Author : John P. Meyer
language : en
Publisher: SAGE Publications
Release Date : 1997-01-27
Commitment In The Workplace written by John P. Meyer and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-27 with Business & Economics categories.
What is a committed employee? Are such employees better or worse off than uncommitted employees? What are the organizational advantages and disadvantages of having a committed workforce? This book overviews academic and popular perspectives on commitment in employees. It examines the multiple faces of commitment and the links that have been established between the various forms of commitment and organizational behaviour. In addition, questions concerning individual differences, organizational characteristics, job characteristics and work experiences associated with commitment are explored. The volume concludes with a discussion of what organizations can do to manage commitment effectively, including under difficult circumst