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The Efficiency And Creativity Of Product Development


The Efficiency And Creativity Of Product Development
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The Efficiency And Creativity Of Product Development


The Efficiency And Creativity Of Product Development
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Author : Fumihiko Ikuine
language : en
Publisher: Springer Nature
Release Date : 2022-01-21

The Efficiency And Creativity Of Product Development written by Fumihiko Ikuine and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-21 with Business & Economics categories.


This is the first book that comprehensively describes the history of the game software industry in Japan. A major objective here is to identify the key determinants of the emergence of the business, the maturing of the market, and the changes brought about by innovations, based on the history of the Japanese industry. To date, similar books have focused only on particular topics of the game software industry, such as the success of Nintendo and Sony and the uniqueness of the Japanese industry. There are no books that interpret the development process of this industry from the point of view of innovation. To fully understand the business and derive insightful lessons from it, however, requires a careful and thorough examination of its development process. Currently, many companies aim to improve efficiency by using information and communications technology (ICT), but it is difficult to maintain a balance between the pursuit of efficiency and the encouragement of creativity. In the case of Japan’s game software industry, firms have pursued higher efficiency in product development to build competitive advantage, resulting in a low rate of radical innovation and causing the slow growth of the industry. In certain situations, the development activities that target the creation of new products may, in themselves, hinder the creation of truly new products. This book conceptualizes this phenomenon as a “development productivity dilemma” and clarifies the mechanisms behind it. The dilemma, like the productivity dilemma in the manufacturing industry, evokes a certain innovation pattern and prevents potential growth. Understanding the lessons from the game software business presented in this book, managers, researchers, and policymakers can gain insight into the mechanisms leading to industrial maturity and clues to avoid the development productivity dilemma.



The Efficiency And Creativity Of Product Development


The Efficiency And Creativity Of Product Development
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Author : Fumihiko Ikuine
language : en
Publisher:
Release Date : 2022

The Efficiency And Creativity Of Product Development written by Fumihiko Ikuine and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.


This is the first book that comprehensively describes the history of the game software industry in Japan. A major objective here is to identify the key determinants of the emergence of the business, the maturing of the market, and the changes brought about by innovations, based on the history of the Japanese industry. To date, similar books have focused only on particular topics of the game software industry, such as the success of Nintendo and Sony and the uniqueness of the Japanese industry. There are no books that interpret the development process of this industry from the point of view of innovation. To fully understand the business and derive insightful lessons from it, however, requires a careful and thorough examination of its development process. Currently, many companies aim to improve efficiency by using information and communications technology (ICT), but it is difficult to maintain a balance between the pursuit of efficiency and the encouragement of creativity. In the case of Japan's game software industry, firms have pursued higher efficiency in product development to build competitive advantage, resulting in a low rate of radical innovation and causing the slow growth of the industry. In certain situations, the development activities that target the creation of new products may, in themselves, hinder the creation of truly new products. This book conceptualizes this phenomenon as a "development productivity dilemma" and clarifies the mechanisms behind it. The dilemma, like the productivity dilemma in the manufacturing industry, evokes a certain innovation pattern and prevents potential growth. Understanding the lessons from the game software business presented in this book, managers, researchers, and policymakers can gain insight into the mechanisms leading to industrial maturity and clues to avoid the development productivity dilemma.



New Product Development


New Product Development
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Author : Ronald Eugene Kmetovicz
language : en
Publisher: John Wiley & Sons
Release Date : 1992-08-04

New Product Development written by Ronald Eugene Kmetovicz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-04 with Technology & Engineering categories.


Based on methods of actual product developments from Goodyear Aerospace and Hewlett-Packard, this engrossing book provides specific guidelines plus a wealth of data for rapid and efficient development of new products using a systems theory which works vertically through an industry's management structure and horizontally across functions that contribute to new product development. Demonstrates how to integrate the best available tools with appropriate techniques and how to deliver new products within performance objectives and budget. An abundance of checklists, data and reference material enable readers to implement the methods presented.



Revolutionizing Product Development


Revolutionizing Product Development
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Author : Steven C. Wheelwright
language : en
Publisher: Simon and Schuster
Release Date : 1992-06-15

Revolutionizing Product Development written by Steven C. Wheelwright and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-06-15 with Business & Economics categories.


Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.



Creativity In Product Innovation


Creativity In Product Innovation
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Author : Jacob Goldenberg
language : en
Publisher: Cambridge University Press
Release Date : 2002-01-03

Creativity In Product Innovation written by Jacob Goldenberg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-03 with Business & Economics categories.


Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.



Innovation Management And New Product Development


Innovation Management And New Product Development
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2024-01-05

Innovation Management And New Product Development written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-05 with Business & Economics categories.


EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.



Managing Flexibility


Managing Flexibility
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Author : Sushil
language : en
Publisher: Springer
Release Date : 2015-07-16

Managing Flexibility written by Sushil and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with Business & Economics categories.


This edited book provides a conceptual framework of managing flexibility in the areas of people, process, technology and business supported by researches/case applications in various types of flexibilities in business. The book is organized into following five parts: (i) Managing Flexibility; (ii) People Flexibility; (iii) Process Flexibility; (iv) Flexibility in Technology and Innovation Management; and (v) Business Flexibility. Managing flexibility at the level of people, process, technology and business encompasses the requirements of both choice and speed. The need for managing flexibility is growing to cope with the developments and challenges in the global business environment. This can be seen from reactive as well as proactive perspectives. Flexibility is a major dimension of business excellence and deals with a paradoxical view point such as stability and dynamism, continuity and change, centralization and decentralization, and so on. It needs to be managed at the levels of people, process, technology and various business functions and it is important to create flexibility at the level of people to create and manage flexibility in processes and technologies in order to support flexible business requirements.



Product Development


Product Development
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Author : Christopher A. Mattson
language : en
Publisher: Springer Nature
Release Date : 2019-11-30

Product Development written by Christopher A. Mattson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-30 with Technology & Engineering categories.


This book explores the evolution of products from the beginning idea through mass-production. Rather than prescribing a one-size-fits-all process, the authors explain the theory behind product development and challenge readers to develop their own customized development process uniquely suited for their individual situation. In addition to theory, the book provides development case studies, exercises and self-evaluation criteria at the end of each chapter, and a product development reference that introduces a wide variety of design tools and methods. Class-tested for three consecutive years by hundreds of students in four different courses, the book is an ideal text for senior design classes in mechanical engineering and related disciplines as well as a reference for practicing engineers/product designers.



The Creative Enterprise


The Creative Enterprise
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Author : Tony Davila
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2006-12-30

The Creative Enterprise written by Tony Davila and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-30 with Business & Economics categories.


Creativity is the lifeblood of any business—from fledgling startup to global giant, creativity is what inspires entrepeneurs to take the leap into the unknown, motivates project teams to design faster and better products, drives executives to set their sights on new markets and customers. The Creative Enterprise asks: where do these creative impulses come from, and how can they be channeled into profitable ventures? Contributions from scholars and practitioners around the world integrate insights from the fields of management, economics, technology, psychology, and sociology to shed new light on innovation and how it drives business growth. Volume 1 focuses on innovation strategies, with chapters on developing the new product pipeline, technology transfer, and strategic alliances. Volume 2 considers the individual and organizational aspects of innovation, with chapters on the psychology of creativity and the influences of organizational culture on innovation. Volume 3 covers the infrastructure for promoting and sustaining innovation, with chapters on managing creative teams, selecting and funding projects, and developing effective performance measurement and rewards systems. Create—to make or bring into existence something new, derived from the Latin crescere, to grow. Creativity is the lifeblood of any business—from fledgling startup to global giant, creativity is what inspires entrepreneurs to take the leap into the unknown, motivates project teams to design faster and better products, drives executives to set their sights on new markets and customers. Where does this creativity come from? How can it be channeled into profitable ventures? The Creative Enterprise brings together the most current thinking from academics and practitioners around the world to shed new light on creativity and how it drives business growth. It addresses such topics as: Why are some organizations creative and others are not? What catalyzes new ideas? How can leaders balance short-term financial pressures and long-term creative aspirations? And how can firms maximize the value of their ideas into profitable products and services? While many authors have tackled pieces of the puzzle, this set uniquely integrates insights from the fields of management, economics, technology, psychology, and sociology, to cover the spectrum across individual and organizational innovation. Volume 1 focuses on innovation strategies, with chapters on developing the new product pipeline, measuring the impact of innovation on firm growth, technology transfer, and strategic alliances. Volume 2 considers the individual and organizational aspects of innovation, with chapters on creativity and artwork, idea catalysts and blocks, and the interplay between organizational culture and innovation. Volume 3 covers the infrastructure for promoting and sustaining innovation, with chapters on managing creative teams, selecting and funding projects, and developing effective performance measurement and rewards systems.



The Art Of Creative Product Strategy


The Art Of Creative Product Strategy
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Author : Salvatore Mezzatesta
language : en
Publisher: Salvatore Mezzatesta
Release Date : 2025-05-19

The Art Of Creative Product Strategy written by Salvatore Mezzatesta and has been published by Salvatore Mezzatesta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-19 with Business & Economics categories.


Turn bold ideas into market-winning products. The Art of Creative Product Strategy is the complete, step-by-step playbook for anyone who needs to shape, launch, and scale digital products in today’s hyper-competitive market. Whether you’re a startup founder racing to product-market fit, a product manager refining your roadmap, or a UX / growth leader searching for stronger strategic impact, this course-book gives you the proven frameworks, tools, and mindsets to get there faster. • Built for real-world execution. 10 deep-dive modules move from fundamentals to market analysis, vision crafting, road-mapping, data-driven iteration, leadership, ethics, and a capstone project that locks in learning. • Actionable templates & checklists. Scorecards, canvases, prioritisation grids, KPI dashboards, and user-research blueprints you can copy-paste into your workflow. ● Creative + analytical. Master brainstorming systems (SCAMPER, Six Thinking Hats), then test ideas with RICE, SWOT, and lean experiments so innovation always meets feasibility. • Case studies that stick. Apple, Tesla, Spotify, Stripe, Netflix, Airbnb and more—each dissected to reveal the decisions that actually moved the needle. Inside you’ll learn to: • Craft a product vision that inspires teams • Map opportunity spaces and nail competitive positioning • Design user-centric journeys with measurable outcomes • Translate strategy into an agile roadmap and backlog • Use data loops to iterate toward product-market fit • Lead cross-functional teams and resolve conflict • Balance growth with ethics, inclusion, and sustainability Who this book is for • Startup founders & solopreneurs who need a repeatable framework for discovery, validation, and go-to-market. • Product managers, UX/UI designers, growth strategists ready to level up from execution to strategy. • Innovation consultants & educators looking for a structured curriculum packed with workshops and quizzes. Table of Contents 1. Fundamentals of Product Strategy 2. Creativity in Product Strategy 3. Developing a Product Vision 4. Strategic Planning & Execution 5. User-Centric Approach 6. Analyzing Market Trends 7. Measuring Success & Iteration 8. Leadership & Team Dynamics 9. Ethics & Sustainable Practice 10. Capstone Project – apply everything in a real scenario About the author Salvatore Mezzatesta is a design-turned-strategy leader who has worked with fintech, media, and e-commerce brands across Europe to launch and build multi-million-user growth products. As a Design Leader and an advisor to early-stage startups, he blends 11+ years of hands-on product experience with a passion for teaching the next generation of innovators. Why readers love it “Finally—a product strategy book that goes beyond buzzwords and shows you exactly how to build, test, and launch.” ★★★★★ “Perfect balance of creative thinking and rigorous frameworks.” ★★★★★ Add the eBook or paperback to your cart now and start building products that users crave—and investors fund. Keywords: product strategy book, creative product strategy, product roadmap, startup playbook, product market fit, innovation framework, go to market, product management guide, user-centric design, digital product development