The Executive Guide To Asia Pacific Communications
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The Executive Guide To Asia Pacific Communications
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Author : David L. James
language : en
Publisher:
Release Date : 1995
The Executive Guide To Asia Pacific Communications written by David L. James and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business communication categories.
An easy-to-follow guide to making effective business communications in the Asia-Pacific region.
The Executive Guide To Asia Pacific Communications
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Author : David L. James
language : en
Publisher: Kodansha
Release Date : 1995
The Executive Guide To Asia Pacific Communications written by David L. James and has been published by Kodansha this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
A top international business consultant's guide to making--and keeping--Asia-Pacific connections. James helps entrepreneurs to assess their communications needs, avoid the pitfalls of International Communications Disorder, and develop ways to communicate with these key business cultures to maintain and expand business. Includes newly opened Vietnam.
Public Relations In Asia Pacific
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Author : Mary M. Devereux
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-08
Public Relations In Asia Pacific written by Mary M. Devereux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Present Day Corporate Communication
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Author : Rudolf Beger
language : en
Publisher: Springer
Release Date : 2018-06-22
Present Day Corporate Communication written by Rudolf Beger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Business & Economics categories.
This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
Dealing With An International Clientele Communications Diplomacy And Etiquette
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Author : Meri Meredith
language : en
Publisher: Walter de Gruyter
Release Date : 2005-01-01
Dealing With An International Clientele Communications Diplomacy And Etiquette written by Meri Meredith and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Language Arts & Disciplines categories.
This book is aimed at all librarians and information professionals working in culturally diverse environments, whether in an academic, public or commercial setting. It addresses the issues of communication, diplomatic etiquette and common courtesies from a wide range of cultures and of how to provide library services across cultural boundaries and languages. Each chapter clearly defines a different aspect and provides clear guidance and strategies for librarians to follow in their everyday work. The book is packed with advice on how to deal with many of the situations, which arise as the result of different cultural backgrounds and language.
Planning And Design Of Engineering Systems
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Author : Graeme Dandy
language : en
Publisher: CRC Press
Release Date : 2017-12-06
Planning And Design Of Engineering Systems written by Graeme Dandy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-06 with Technology & Engineering categories.
This newly updated book offers a comprehensive introduction to the scope and nature of engineering work, taking a rigorous but common sense approach to the solution of engineering problems. The text follows the planning, modelling and design phases of engineering projects through to implementation or construction, explaining the conceptual framework for undertaking projects, and then providing a range of techniques and tools for solutions. It focuses on engineering design and problem solving, but also involves economic, environmental, social and ethical considerations. This third edition expands significantly on the economic evaluation of projects and also includes a new section on intractable problems and systems, involving a discussion of wicked problems and soft systems methodology as well as the approaches to software development. Further developments include an array of additional interest boxes, worked examples, problems and up-to date references. Case studies and real-world examples are used to illustrate the role of the engineer and especially the methods employed in engineering practice. The examples are drawn particularly from the fields of civil and environmental engineering, but the approaches and techniques are more widely applicable to other branches of engineering. The book is aimed at first-year engineering students, but contains material to suit more advanced undergraduates. It also functions as a professional handbook, covering some of the fundamentals of engineering planning and design in detail.
Developing Global Business Communication In Asia
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Author : Jane Lockwood
language : en
Publisher: Routledge
Release Date : 2021-04-20
Developing Global Business Communication In Asia written by Jane Lockwood and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-20 with Business & Economics categories.
This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.
Planning And Design Of Engineering Systems Second Edition Second Edition
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Author : Graeme Dandy
language : en
Publisher: CRC Press
Release Date : 2007-09-12
Planning And Design Of Engineering Systems Second Edition Second Edition written by Graeme Dandy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-12 with Technology & Engineering categories.
Providing students with a commonsense approach to the solution of engineering problems and packed full of practical case studies to illustrate the role of the engineer, the type of work involved and the methodologies employed in engineering practice, this textbook is a comprehensive introduction to the scope and nature of engineering. It outlines a conceptual framework for undertaking engineering projects then provides a range of techniques and tools for solving the sorts of problems that commonly arise. Focusing in particular on civil engineering design, problem solving, and the range of techniques and tools it employs, the authors also explore: creativity and problem solving, social and environmental issues, management, communications and law, and ethics the planning, design, modelling and analysis phases and the implementation or construction phase. Designed specifically for introductory courses on undergraduate engineering programs, this extensively revised and extended second edition is an invaluable resource for all new engineering undergraduates as well as non-specialist readers who are seeking information on the nature of engineering work and how it is carried out.
Business America
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Author :
language : en
Publisher:
Release Date : 1996-07
Business America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-07 with Business categories.
Includes articles on international business opportunities.
The New Asia
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Author : David L. James
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2013-06-25
The New Asia written by David L. James and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Business & Economics categories.
The world's economic center is increasingly shifting from North America and Europe to Asia. This timely guide will provide businesspeople with the knowledge and understanding necessary to remain competitive—and proactive—in that brave new world. To help readers better grasp the causes and effects of the ongoing tectonic shift in economic power, this book examines the 16 nations driving the explosive economic growth of Asia. It shows readers how to apply a "Five Factors" analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years—and which will present the greatest risks for international businesses. It then goes a step further, offering insights and strategies that will help businesses assess opportunities in Asia and achieve success there in the years ahead. To help readers make those judgments, this comprehensive, practical resource includes insightful descriptions of the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.