The Field Guide To Sponsored Films
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The Field Guide To Sponsored Films
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Author : Rick Prelinger
language : en
Publisher:
Release Date : 2006
The Field Guide To Sponsored Films written by Rick Prelinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
An effort to review and assess the thousands of industrial and institutional films sponsored by American businesses, charities, educational institutions, and advocacy groups over the last century.
Films That Work
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Author : Vinzenz Hediger
language : en
Publisher: Amsterdam University Press
Release Date : 2009
Films That Work written by Vinzenz Hediger and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Performing Arts categories.
Industriële films worden gezien als een apart filmgenre van de twintigste eeuw. Ze werden geproduceerd en gesponsord door de overheid en grote bedrijven en moesten vooral aan de wensen van de sponsors voldoen, en niet zo zeer aan die van de filmmakers. In de hoogtijdagen werkten er duizenden mensen aan deze industriële films. Zo zijn er vakbladen en filmfestivals ontstaan door samenwerking met grote bedrijven als Shell en AT & T. Daarnaast hebben belangrijke regisseurs, zoals Buster Keaton, John Grierson en Alain Resnais, aan deze films meegewerkt. Toch lijkt de industriële film geen spoor te hebben achtergelaten in het filmische culturele discours. Films that Work is het eerste boek waarin de industriële film en zijn opmerkelijke geschiedenis worden onderzocht.
Films That Sell
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Author : Patrick Vonderau
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Films That Sell written by Patrick Vonderau and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
Archival Storytelling A Filmmaker S Guide To Finding Using And Licensing Third Party Visuals And Music
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Author : Sheila Curran Bernard
language : en
Publisher: CRC Press
Release Date : 2012-07-26
Archival Storytelling A Filmmaker S Guide To Finding Using And Licensing Third Party Visuals And Music written by Sheila Curran Bernard and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Performing Arts categories.
Archival Storytelling is an essential, pragmatic guide to one of the most challenging issues facing filmmakers today: the use of images and music that belong to someone else. Where do producers go for affordable stills and footage? How do filmmakers evaluate the historical value of archival materials? What do vérité producers need to know when documenting a world filled with rights-protected images and sounds? How do filmmakers protect their own creative efforts from infringement? Filled with advice and insight from filmmakers, archivists, film researchers, music supervisors, intellectual property experts, insurance executives and others, Archival Storytelling defines key terms-copyright, fair use, public domain, orphan works and more-and challenges filmmakers to become not only archival users but also archival and copyright activists, ensuring their ongoing ability as creators to draw on the cultural materials that surround them. Features conversations with industry leaders including Patricia Aufderheide, Hubert Best, Peter Jaszi, Jan Krawitz, Lawrence Lessig, Stanley Nelson, Rick Prelinger, Geoffrey C. Ward and many others.
Medical Visions
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Author : Kirsten Ostherr
language : en
Publisher: Oxford University Press, USA
Release Date : 2013-04-11
Medical Visions written by Kirsten Ostherr and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-11 with Medical categories.
This book explores 120 years of medical image-making to explain how visual representations came to play a central role in medical education and practice. She demonstrates how medical images acquire cultural meaning and influence, shaping professional and popular understandings of health and disease.
Watch And Learn
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Author : Eef Masson
language : en
Publisher: Amsterdam University Press
Release Date : 2012
Watch And Learn written by Eef Masson and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Art categories.
Sinds de late jaren negentig is er een toenemende academische belangstelling voor zogenoemde 'gebruiksfilms'; films die bedoeld zijn om te informeren, te trainen of onderwijzen, of te overtuigen van het nut van een service of product. Onderzoek richtte zich tot nu toe in de meeste gevallen vooral op de productie- of distributiegeschiedenis van dergelijke films of hun pedagogische effect. Minder aandacht is er voor de tekstuele dimensie van deze films; de middelen die worden ingezet ter onderbouwing van hun informatieve, educatieve of commerciële argument. Intussen hebben 'gebruiksfilms' echter nog steeds het imago van een zeer 'formulair' genre. Eef Masson nuanceert dit beeld in haar boek en stelt een methodologie voor die de aandacht vestigt op de retorische diversiteit van deze films.
Petrocinema
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Author : Marina Dahlquist
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-01-28
Petrocinema written by Marina Dahlquist and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Performing Arts categories.
Petrocinema presents a collection of essays concerning the close relationship between the oil industry and modern media-especially film. Since the early 1920s, oil extracting companies such as Standard Oil, Royal Dutch/Shell, ConocoPhillips, or Statoil have been producing and circulating moving images for various purposes including research and training, safety, process observation, or promotion. Such industrial and sponsored films include documentaries, educationals, and commercials that formed part of a larger cultural project to transform the image of oil exploitation, creating media interfaces that would allow corporations to coordinate their goals with broader cultural and societal concerns. Falling outside of the domain of conventional cinema, such films firmly belong to an emerging canon of sponsored and educational film and media that has developed over the past decade. Contributing to this burgeoning field of sponsored and educational film scholarship, chapters in this book bear on the intersecting cultural histories of oil extraction and media history by looking closely at moving image imaginaries of the oil industry, from the earliest origins or “spills” in the 20th century to today's post industrial “petromelancholia.”
The Oxford Handbook Of Music And Advertising
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Author : James Andrew Deaville
language : en
Publisher:
Release Date : 2021
The Oxford Handbook Of Music And Advertising written by James Andrew Deaville and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Music categories.
This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.
Beautiful Ghosts
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Author : Sherilyn Connelly
language : en
Publisher: McFarland
Release Date : 2021-11-26
Beautiful Ghosts written by Sherilyn Connelly and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-26 with Social Science categories.
A Generation X transgender woman, Sherilyn Connelly came out of the closet in 1999. Her own identity still emerging, she had stumbled into a difficult, stifling relationship. Also, her employment at a tech company ceased when the dot-com bubble burst. It was a goth boy from Bolinas that first took her shopping for make-up, and the San Francisco goth scene became her respite. This wickedly eye-opening memoir reveals how Connelly dealt with a toxic partner and found her voice as a woman. A longtime cinephile, it tells how she became a writer, rekindled a love for cult films and horror conventions, and learned "the secret to becoming a star." Her remembrances are also a tale of a bygone era of sex, music and San Francisco and its darkened underworld of goth strays--her literate vampires and beautiful ghosts.
Animation And Advertising
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Author : Malcolm Cook
language : en
Publisher: Springer Nature
Release Date : 2019-12-17
Animation And Advertising written by Malcolm Cook and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Performing Arts categories.
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.