The Functional Approach To The Study Of Attitudes
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The Functional Appoach To The Study Of Attitudes
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Author :
language : en
Publisher: Ardent Media
Release Date :
The Functional Appoach To The Study Of Attitudes written by and has been published by Ardent Media this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Functional Approach To The Study Of Attitudes
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Author :
language : en
Publisher:
Release Date : 1960
The Functional Approach To The Study Of Attitudes written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.
Proceedings Of The 1999 Academy Of Marketing Science Ams Annual Conference
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Author : Charles H. Noble
language : en
Publisher: Springer
Release Date : 2015-02-02
Proceedings Of The 1999 Academy Of Marketing Science Ams Annual Conference written by Charles H. Noble and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-02 with Business & Economics categories.
This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
An Abstract Of The Functional Approach To The Study Of Attitudes
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Author : Lorna Whishaw
language : en
Publisher:
Release Date :
An Abstract Of The Functional Approach To The Study Of Attitudes written by Lorna Whishaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Attitude Structure And Function
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Author : Anthony R. Pratkanis
language : en
Publisher: Psychology Press
Release Date : 2014-03-18
Attitude Structure And Function written by Anthony R. Pratkanis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-18 with Psychology categories.
Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.
The Persuasion Handbook
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Author : James Price Dillard
language : en
Publisher: SAGE Publications
Release Date : 2002-07-23
The Persuasion Handbook written by James Price Dillard and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-23 with Language Arts & Disciplines categories.
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
The Military Leadership Handbook
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Author : Bernd Horn
language : en
Publisher: Dundurn
Release Date : 2008-09-29
The Military Leadership Handbook written by Bernd Horn and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-29 with Education categories.
Issued also in French under title: Le precis de leadership militaire.
The Sage Handbook Of Persuasion
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Author : James Price Dillard
language : en
Publisher: SAGE
Release Date : 2013
The Sage Handbook Of Persuasion written by James Price Dillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Language Arts & Disciplines categories.
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
The Sage Handbook Of Social Psychology
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Author : Michael A Hogg
language : en
Publisher: SAGE
Release Date : 2007-03-26
The Sage Handbook Of Social Psychology written by Michael A Hogg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-26 with Psychology categories.
`This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology: Concise Student Edition has been published and represents a slimmer (16 chapters in total), more course focused and student-friendly volume. The editors and authors have also updated all references, provided chapter introductions and summaries and a new Preface outlining the benefits of using the Handbook as an upper level teaching resource. It will prove indispensable reading for all upper level and graduate students studying social psychology.
Consumer Behaviour
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Author : Isabelle Szmigin
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Consumer Behaviour written by Isabelle Szmigin and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)