The Fundamentals Of Digital Marketing
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Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Digital Marketing
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Author : Saravanan S
language : en
Publisher:
Release Date : 2020-07-14
Digital Marketing written by Saravanan S and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with categories.
Master the basics of digital marketing with packed full of practical exercises and real-world examples to help you turn knowledge into action.Skills you'll learn Business strategy Content MarketingDisplay Advertising E-commerce Email Marketing Local MarketingMobileThe online opportunity Today's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.Build your web presence From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.Plan your online business strategy From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.Improve your search campaigns The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you'll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns ensure you get maximum value for what you spend.Get noticed with social media Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.Deep dive into social media An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.Connect through email Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.Advertise on other websites By incorporating a mix of both display and search engine advertising, you'll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns.Get started with analytics Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives.Build your online shop Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory topic will get you on your way.Best Seller Ebook
Word Of Digital Marketing
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Author : Romaine Morgan
language : en
Publisher: Romaine Morgan
Release Date : 2015-02-03
Word Of Digital Marketing written by Romaine Morgan and has been published by Romaine Morgan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-03 with Business & Economics categories.
Why do digital marketers fail? The ever-changing digital landscape is the answer. Myriad issues arise from rapidly changing algorithms and customer habits. In "World of Digital Marketing," we analyze typical marketing mistakes to see why they fail. This book analyzes success barriers include a lack of plan, misalignment with target audiences, and failure to use the latest tools and trends. Why This Book? - Master the digital landscape and success elements. Real-world examples and case studies show successes and failures. Create a successful digital marketing strategy targeted to your aims. Learn about digital marketing trends and techniques to stay ahead. Take the leap! Digital marketing awaits your conquering. Don't fall behind-learn the winning methods. "World of Digital Marketing" is your ticket to online success. Get your copy now and start transforming your digital marketing! Click 'Buy Now' to maximize your digital potential!
Fundamentals Of Digital Marketing 2e
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Author : Bhatia
language : en
Publisher: Pearson Education India
Release Date :
Fundamentals Of Digital Marketing 2e written by Bhatia and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing
The Fundamentals Of Digital Marketing
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Author : Er. Tarini Prasad Ray
language : en
Publisher: Shashwat Publication
Release Date : 2023-05-01
The Fundamentals Of Digital Marketing written by Er. Tarini Prasad Ray and has been published by Shashwat Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-01 with Business & Economics categories.
The author of the book "Fundamentals of Digital Marketing" in the 1st edition is an expert in the field of Digital Marketing. He has extensive experience working in the industry, and has honed their knowledge and skills over many years. This book is an essential resource for anyone who wants to learn about the basics of Digital Marketing and how to use it effectively to grow their business. The author begins the book by introducing readers to the concept of digital marketing, explaining what it is and how it has evolved over time. He discuss the various channels and platforms that businesses can use to reach their target audience, including search engine optimization (SEO), social media marketing, email marketing, and more. He also cover the basics of Google Analytics, as well as the importance of creating high-quality content that resonates with your target audience. Throughout the book, the author provides practical tips and advice for implementing a successful digital marketing strategy. The author covers topics such as identifying your target audience, developing a strong brand identity, creating effective content, and measuring the success of your campaigns. The author also mention the importance of staying up-to-date with the latest trends and technologies in the digital marketing landscape, and provide resources for continuing education and professional development. In addition to his expertise in digital marketing, the author is also an engaging and skilled writer. Overall, the author of "Fundamentals of Digital Marketing" is a highly knowledgeable and experienced expert in the field of digital marketing. This book is an essential resource for anyone who wants to learn about the basics of digital marketing and how to use it effectively to grow their business. With clear and concise writing, practical tips, and real-world examples, this book is a must-read for anyone who wants to stay ahead of the curve in the fast-paced world
The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
The Fundamentals Of Digital Fashion Marketing written by Clare Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Design categories.
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Fundamentals Of Digital Marketing
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Author : Puneet Bhatia
language : en
Publisher:
Release Date : 2017
Fundamentals Of Digital Marketing written by Puneet Bhatia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code' with a view to reaching, engaging, and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up.
Fundamentals Of Digital Marketing 2 E
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Author : Puneet Bhatia
language : en
Publisher:
Release Date : 2019
Fundamentals Of Digital Marketing 2 E written by Puneet Bhatia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
Understanding Digital Marketing
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Author : Gilles Kröger
language : en
Publisher:
Release Date : 2021-07-29
Understanding Digital Marketing written by Gilles Kröger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: -Business Model innovation -Summary of the social media landscape -Video marketing -Cross-media marketing -Performance marketing -Banner designs -Neuromarketing and conversion rate optimization -Search Enginge Management -Targeting -Crawling -Google Analytics / Digital Analytics -KPI -Marketing Law Another strength of this book is that each theoretical section is followed by a "best practice" section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading. About the author: With a "Certificate of advanced studies" as "Digital Marketing Specialist" Gilles Kröger advises as a freelancer, various companies with the challenges of digitalization. Specializing in customer service and customer support, he optimizes processes and identifies opportunities to master the digital transformation.
Why Digital Marketing
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Author : Abel Wealth
language : en
Publisher: Toktok9ja Multimedia Ltd
Release Date : 2023-07-14
Why Digital Marketing written by Abel Wealth and has been published by Toktok9ja Multimedia Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-14 with Computers categories.
There are many books on digital marketing, but only a few of them break down the term "digital marketing" effectively. Many people who are new to digital marketing only see it as social media marketing. "Why Digital Marketing" explains in detail some major types of digital marketing that you need to scale up your business and put it in front of your customers. One of the outstanding features of this book is that it provides practical examples from real-life experiences, including a step-by-step guide for each digital marketing type discussed. Some of the digital marketing types discussed in this book are: - Search Engine Marketing (SEM) - Search Engine Optimization (SEO) - Mobile Marketing - Email Marketing - Social Media Marketing - Content Marketing - Advertising your business online - Introduction to Display Advertisement The goal of this book is to help business owners and service providers who are new to the digital space gain knowledge that they can use to boost their online presence and make more money in their respective trades. So, if you are a service provider or business owner looking to go digital with your business to get more customers, this book is for you. Also, if you are a freelancer or aspiring digital marketer who wants to gain more knowledge in digital marketing, this book is for you.