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The Fundamentals Of Ethical Marketing

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The Fundamentals Of Ethical Marketing

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Author : cybellim Ltd
language : en
Publisher: YouGuide Ltd
Release Date : 2024-10-26

The Fundamentals Of Ethical Marketing written by cybellim Ltd and has been published by YouGuide Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Fundamentals Of Marketing

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Author : Geraldine McKay
language : en
Publisher:
Release Date : 2018-03-30

Fundamentals Of Marketing written by Geraldine McKay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-30 with Business & Economics categories.

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. International in approach, it highlights a range of real life practices through examples and short case studies. It includes: * Marketing as an idea and a practice. * How to understand and reach customers, researching and choosing segments * Marketing functions-providing value from products, services, pricing and distribution to branding and communications. * Responsible marketing and contemporary technologies To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.

Marketing Ethics Society

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Author : Lynne Eagle
language : en
Publisher: SAGE
Release Date : 2015-09-15

Marketing Ethics Society written by Lynne Eagle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Basics Of Marketing Ethics

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Author : Cybellium Ltd
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26

Basics Of Marketing Ethics written by Cybellium Ltd and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.

A Religious Foundation For Global Business Ethics

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Author : Cristiano Ciappei
language : en
Publisher: Firenze University Press
Release Date : 2025-03-25

A Religious Foundation For Global Business Ethics written by Cristiano Ciappei and has been published by Firenze University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-25 with Business & Economics categories.

This book aims to draft a viable path for establishing a business ethics model based on the wisdom traditions of nine of the world's great religions: Judaism, Christianity, Islam, Hinduism, Buddhism, Taoism, Confucianism, Zoroastrianism, and Animism. In light of the failure of many models based on various philosophies, we turn to the only cultural and anthropological realities that have proven to withstand the test of time and move the consciences of billions of people throughout history: religions. By exploring sacred texts and wisdom traditions, we investigate how religions contribute to the ongoing ethical debate in business environments, with the aim of sparking academic and public interest in the potential of establishing a truly effective religion-based business ethics model.

Basics Of International Marketing

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Author : Cybellium Ltd
language : en
Publisher: Cybellium
Release Date : 2024-10-26

Basics Of International Marketing written by Cybellium Ltd and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Technology & Engineering categories.

Basics Of Interactive Marketing

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Author : cybellim Ltd
language : en
Publisher: Cybellium
Release Date : 2024-10-26

Basics Of Interactive Marketing written by cybellim Ltd and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.

The Fundamentals Of B2b Marketing

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Author :
language : en
Publisher: Cybellium
Release Date :

The Fundamentals Of B2b Marketing written by and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Essentials Of Health Care Marketing

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Author : Eric Berkowitz
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2011

Essentials Of Health Care Marketing written by Eric Berkowitz and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.

Health Sciences & Professions

Basics Marketing 03 Marketing Management

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Author : Brian Sheehan
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-08-10

Basics Marketing 03 Marketing Management written by Brian Sheehan and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

The Fundamentals Of Ethical Marketing

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