Basics Of Interactive Marketing
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Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Digital Marketing Roadmap Your Guide To Mastering The Basics For A Career In Digital Marketing
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Author : Maksym Zakharko
language : en
Publisher: Maksym Zakharko
Release Date : 2023-07-29
Digital Marketing Roadmap Your Guide To Mastering The Basics For A Career In Digital Marketing written by Maksym Zakharko and has been published by Maksym Zakharko this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-29 with Business & Economics categories.
" Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Marketing is the ultimate handbook for aspiring digital marketers. Whether you're a recent graduate or looking to switch careers, this book offers a clear pathway to enter the exciting field of digital marketing. The book starts with a concise overview of digital marketing, providing you with a solid foundation of knowledge. From there, it delves into the essential soft skills needed to thrive in the digital marketing industry, including communication, creativity, and adaptability. Next, the focus shifts to hard skills. You'll explore the various aspects of digital marketing, such as SEO, content marketing, social media, email marketing, and more. With practical examples and external resources for further learning, you'll gain hands-on experience and develop the confidence to tackle real-world marketing challenges. In addition, the book covers the specific tasks and responsibilities of a junior marketer, from managing social media accounts to analyzing web analytics. It also provides insights into digital marketing positions and career paths, helping you identify the right fit for your interests and aspirations. Digital Marketing Roadmap is designed to equip you with the knowledge and skills to secure your first job in digital marketing and set you on a path to career growth. Whether you dream of working for a renowned agency or starting your own online venture, this guide will be your trusted companion on your journey to success. Embrace the world of digital marketing and unlock endless opportunities in this ever-evolving landscape. "
Basics Of Interactive Marketing
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Author : cybellim Ltd
language : en
Publisher: Cybellium
Release Date : 2024-10-26
Basics Of Interactive Marketing written by cybellim Ltd and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-04 with Business & Economics categories.
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future. Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.
The Fundamentals Of Digital Marketing
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Author : Er. Tarini Prasad Ray
language : en
Publisher: Shashwat Publication
Release Date : 2023-05-01
The Fundamentals Of Digital Marketing written by Er. Tarini Prasad Ray and has been published by Shashwat Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-01 with Business & Economics categories.
The author of the book "Fundamentals of Digital Marketing" in the 1st edition is an expert in the field of Digital Marketing. He has extensive experience working in the industry, and has honed their knowledge and skills over many years. This book is an essential resource for anyone who wants to learn about the basics of Digital Marketing and how to use it effectively to grow their business. The author begins the book by introducing readers to the concept of digital marketing, explaining what it is and how it has evolved over time. He discuss the various channels and platforms that businesses can use to reach their target audience, including search engine optimization (SEO), social media marketing, email marketing, and more. He also cover the basics of Google Analytics, as well as the importance of creating high-quality content that resonates with your target audience. Throughout the book, the author provides practical tips and advice for implementing a successful digital marketing strategy. The author covers topics such as identifying your target audience, developing a strong brand identity, creating effective content, and measuring the success of your campaigns. The author also mention the importance of staying up-to-date with the latest trends and technologies in the digital marketing landscape, and provide resources for continuing education and professional development. In addition to his expertise in digital marketing, the author is also an engaging and skilled writer. Overall, the author of "Fundamentals of Digital Marketing" is a highly knowledgeable and experienced expert in the field of digital marketing. This book is an essential resource for anyone who wants to learn about the basics of digital marketing and how to use it effectively to grow their business. With clear and concise writing, practical tips, and real-world examples, this book is a must-read for anyone who wants to stay ahead of the curve in the fast-paced world
Digital Marketing Fundamentals
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Author : Greg Jarboe
language : en
Publisher: John Wiley & Sons
Release Date : 2023-02-22
Digital Marketing Fundamentals written by Greg Jarboe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-22 with Business & Economics categories.
Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
Digital Marketing Essentials
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Author : RWG Publishing
language : en
Publisher: RWG Publishing
Release Date : 2024-06-28
Digital Marketing Essentials written by RWG Publishing and has been published by RWG Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Business & Economics categories.
Digital Marketing Essentials by RWG Publishing is your ultimate guide to mastering the art of digital marketing. In an era where traditional marketing methods are rapidly becoming obsolete, this book serves as a comprehensive resource for business owners and marketers looking to navigate the dynamic landscape of digital marketing. From understanding the basics to implementing advanced strategies, this book covers it all. Discover how digital marketing acts as a direct communication channel with potential consumers, enabling businesses to effectively showcase their products and services. Learn about essential tools like email marketing and social media, which most people interact with daily, and how these tools can be leveraged to create cost-effective, precise, and result-driven marketing campaigns. This book addresses common challenges faced by business owners, such as the overwhelming number of digital marketing service providers and the lack of a concrete strategy. With practical tips and expert insights, Digital Marketing Essentials empowers you to develop professional-level digital marketing plans that drive success and build customer loyalty. Whether you're a seasoned marketer or a business owner new to the digital realm, this book is your key to unlocking the full potential of digital marketing.
Absolute Essentials Of Digital Marketing
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Author : Alan Charlesworth
language : en
Publisher: Routledge
Release Date : 2020-09-24
Absolute Essentials Of Digital Marketing written by Alan Charlesworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with Business & Economics categories.
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Digital Marketing
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Author : vinay karwasra
language : en
Publisher: Vinay karwasra
Release Date : 2017-12-29
Digital Marketing written by vinay karwasra and has been published by Vinay karwasra this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-29 with Humor categories.
CHAPTER CONTENT 1. The Basics of Internet Marketing 2. Web Analytics 3. The Basics of Conversion Optimization 4. The Basics of Search Engine Marketing 5. The Basics of Social Media Marketing 6. The Basics of Search Engine Optimization 7. Email Marketing 8. Affiliate Marketing 9. Steps to Develop Internet Marketing Strategy 10. Lead Generation 11. Internet Marketing for Mobile Devices 12. Internet Marketing Glossary
German For Digital Marketers Digital Marketing Fundamentals
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Author : Max Stepanov & Learn German School
language : en
Publisher: Max Stepanov
Release Date : 2024-12-30
German For Digital Marketers Digital Marketing Fundamentals written by Max Stepanov & Learn German School and has been published by Max Stepanov this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-30 with Foreign Language Study categories.
What is this book? This book gives you a unique chance to learn Digital Marketing while improving your German language skills. It’s designed for professionals and learners who already have some basic knowledge of German and want to grow their careers. By learning marketing concepts in German, you’ll gain confidence to work with German-speaking teams and open new career opportunities. The book has a simple structure to help you learn quickly. Each chapter includes: - A text in German, - An English translation, - A list of key vocabulary with explanations, and - A short grammar guide for important rules. This bilingual format makes it easy to follow along without needing a dictionary or translation app. Words and phrases are repeated naturally in the text, helping you remember them without extra effort. You’ll absorb the language as you read. This book is perfect if you want to combine language learning with professional skills. It’s a practical, enjoyable way to master German and grow your expertise in Digital Marketing.