The Fundamentals Of Public Relations
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Fundamentals Of Public Relations
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Author : Lawrence W. Nolte
language : en
Publisher: Elsevier
Release Date : 2016-06-06
Fundamentals Of Public Relations written by Lawrence W. Nolte and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-06 with Business & Economics categories.
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
The Fundamentals Of Public Relations
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Author : Joseph Harasta
language : en
Publisher: Cognella Academic Publishing
Release Date : 2018-11-15
The Fundamentals Of Public Relations written by Joseph Harasta and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with categories.
The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing, crisis communications, and social media. Students learn the importance of strategic planning and how to approach situational analyses, external audits, and data analyses. The book concludes with an examination of the future of public relations and the role of future practitioners. The Fundamentals of Public Relations is an ideal textbook for foundational courses in public relations, marketing, and advertising.
Fundamentals Of Public Relations And Marketing Communications In Canada
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2022-09-01
Fundamentals Of Public Relations And Marketing Communications In Canada written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
An Introduction To Public Relations
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Author : Joseph Harasta
language : en
Publisher:
Release Date : 2015-11-23
An Introduction To Public Relations written by Joseph Harasta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-23 with categories.
This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.
The Fundamentals Of Public Relations
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Author : Joseph Harasta
language : en
Publisher:
Release Date : 2015-11-23
The Fundamentals Of Public Relations written by Joseph Harasta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-23 with categories.
"The Fundamentals of Public Relations: What it is and How to Do it Well gives students a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the field the book moves to public relations research and the legal implications of public relations practice. Separate and distinct chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing and social media. The book concludes with an examination of the future of public relations and the role of tomorrow's practitioners. The Fundamentals of Public Relations effectively combines an introduction to key concepts with a practical approach to successful implementation. The book is a foundational text for students new to the discipline. It can also serve as an ancillary reader for courses in marketing and advertising. Dr. Joseph Harasta, APR, is an associate professor of communication studies at Kutztown University of Pennsylvania. He earned his Ed.D. in innovation and leadership at Wilmington University, and his subsequent research and instruction have focused on integrated marketing communications, public relations planning, and public opinion. He has developed public relations campaigns for professional sports teams, colleges and universities, and for-profit and non-profit organizations. His most recent publications include, "Jersey Strong, Right?: A Communications Analysis of New Jersey's Post-Hurricane Sandy Tourism Recovery," from Case Studies in Strategic Communication, Volume 3 and "The Amish--A People of Preservation and Profitability: A Look at the Amish Industry in Lancaster County, Pennsylvania" from Journal of Amish and Plain Anabaptist Studies, Volume 2. He is accredited in public relations from the Public Relations Society of America."
Introduction To Public Relations And Advertising
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Author : D F du Plessis
language : en
Publisher: Juta and Company Ltd
Release Date : 2000
Introduction To Public Relations And Advertising written by D F du Plessis and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Fundamentals Of Public Relations
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Author : Lawrence W. Nolte
language : en
Publisher: Pergamon
Release Date : 1974
Fundamentals Of Public Relations written by Lawrence W. Nolte and has been published by Pergamon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Public relations categories.
Fundamentals Of Public Relations
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Author : K. B. Datta
language : en
Publisher:
Release Date : 2005-01-01
Fundamentals Of Public Relations written by K. B. Datta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Public relations categories.
Public Relations Is The Management Function Which Evaluates Public Relations,Identifies The Policies And Procedures Of An Individual Or An Organisation With The Public Interest, And Plans And Executes A Programmes Of Action To Earn Public Understanding And Acceptance. Publci Relations Has A Vast Potential Of Employment These Days. A Pro Is An Ambassdor Of His/Her Organisation. Image Building, Goodwill Creation, Making Publics Aware Of Policies And Programmes Etc. Are His Jobs. Basically It Is A Management Function Being Performed With Journalistic Professionalis And Approach.
An Introduction To Public Relations Second Edition
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Author : Joseph Harasta
language : en
Publisher: Cognella Academic Publishing
Release Date : 2019-02-28
An Introduction To Public Relations Second Edition written by Joseph Harasta and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with categories.
The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing, crisis communications, and social media. Students learn the importance of strategic planning and how to approach situational analyses, external audits, and data analyses. The book concludes with an examination of the future of public relations and the role of future practitioners. The Fundamentals of Public Relations is an ideal textbook for foundational courses in public relations, marketing, and advertising.
Fundamentals Of Writing For Marketing And Public Relations
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Author : Janet Mizrahi
language : en
Publisher:
Release Date : 2010
Fundamentals Of Writing For Marketing And Public Relations written by Janet Mizrahi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business writing categories.
This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog.