The Impact Of Visual Merchandising On Impulse Buying Behavior Of Consumer
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Visual Merchandising And Consumer Demography
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2019
Visual Merchandising And Consumer Demography written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on consumers' impulse buying behavior. Indian retail is one of the fastest growing markets in the world. Modern and online retail business is growing tremendously with growing lifestyle of Indians. There are increased number of international brands entering the country and national brands penetrating the market. Consumers are becoming savvy in terms of their purchase decision. There is a trend that consumers see the product in physical channel compare price online and buy through channel which offers same product at lesser price. Omni channel makes it more difficult for retailers especially in physical channels to hold customers in their stores and lead them to buy. Hence, this study was conducted to find out relationship between factors of visual merchandising and consumer demography. Variables of visual merchandising under study were window display, in-store form/mannequin display, floor display, promotional signage. From the analysis it is found that there is weak relation of attractive window display with different age groups, gender, and income. Other than window display, the impact of visual merchandising on consumer behavior is almost irrelevant with respect to gender, age, education, monthly income, and education of consumers and, therefore retailers should, in general, create very impressive visual displays for all types of footfalls in the store. If a marketer tries to enhance the display of their stores, making the stores more creatively attractive, it will impact consumers to get into stores, remain there for some time and influence their impulse buying behavior to make them buy from the stores.
The Impact Of Visual Merchandising On Impulse Buying Behavior Of Consumer
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2013
The Impact Of Visual Merchandising On Impulse Buying Behavior Of Consumer written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of various dimensions of visual merchandising on impulse buying behavior of the customers visiting “Central Malls”. Four dimensions of visual merchandising viz. window display, in-store form/mannequin display, floor merchandising and promotional signage are studied and its impact on impulse buying behavior is found out. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence, visual merchandising is important for strategic marketing decisions to increase the sales of the stores. The full paper is uploaded for the ready reference of the researchers. The copyright of the paper rests with the publishers who have made full paper available on the internet. For the commercial use of this paper permission from the publisher is needed.
Measurement Of Effects Of Visual Merchandising On Consumer Impulse Buying Behaviour With Special Reference To Apparels In Punjab
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Author : Dr. Komaldeep Kaur Randhawa
language : en
Publisher: Shashwat Publication
Release Date : 2023-01-30
Measurement Of Effects Of Visual Merchandising On Consumer Impulse Buying Behaviour With Special Reference To Apparels In Punjab written by Dr. Komaldeep Kaur Randhawa and has been published by Shashwat Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-30 with Education categories.
Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.
Visual Merchandising Sales Promotion And Credit Card Usage Influence Impulse Buying Behavior
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Author : Diah Octaviany Nur Sabrina and Suresh Kumar
language : en
Publisher: Rasibook
Release Date : 2020-03-11
Visual Merchandising Sales Promotion And Credit Card Usage Influence Impulse Buying Behavior written by Diah Octaviany Nur Sabrina and Suresh Kumar and has been published by Rasibook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-11 with Business & Economics categories.
This monograph sees that visual merchandising, sales promotion, and credit card usage as key factors to increase the impulse buying of customers. One of the famous brand of batik, Batik Trusmi IBR, has been chosen as the object of research to examine customers experience during their shopping there. Every retailer tries to win the competition by keeping its sales revenue increase. Retailers have done several kinds of strategies, including creating impulse buying behavior. Using Batik Trusmi IBR Cirebon as the object of the research, this research analyzed the impact of visual merchandising factors, sales promotion, and credit card usage toward impulse buying behavior.
Paradigm Shift In Business
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Author : Rajagopal
language : en
Publisher: Springer Nature
Release Date : 2023-11-11
Paradigm Shift In Business written by Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-11 with Business & Economics categories.
This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior.
The Impact Of Visual Merchandising Of Cotton On Product And Store On Consumer S Impulse Buying Behavior
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Author : MUHAMMAD MUAKHKHIR PUTRA (TP025341)
language : en
Publisher:
Release Date : 2013
The Impact Of Visual Merchandising Of Cotton On Product And Store On Consumer S Impulse Buying Behavior written by MUHAMMAD MUAKHKHIR PUTRA (TP025341) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Pandemic To Endemic
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Author : Rajiv Divekar
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-07
Pandemic To Endemic written by Rajiv Divekar and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-07 with Business & Economics categories.
The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy. The pandemic wave soon became an endemic and the organizations adapted themselves to the new ways of doing business. Endemic situation indicates that the Covid virus is here to stay but with limited impact. The book provides deeper research on how organizations adapted themselves to the post Covid situation and how they look at the future. The book covers studies from the areas of marketing, finance, human resource, operations, healthcare and education.
Iccap 2021
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Author : A Mohan
language : en
Publisher: European Alliance for Innovation
Release Date : 2021-12-22
Iccap 2021 written by A Mohan and has been published by European Alliance for Innovation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Social Science categories.
This proceeding constitutes the thoroughly refereed proceedings of the 1st International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8, 2021. This event was organized by the group of Professors in Chennai. The Conference aims to provide the opportunities for informal conversations, have proven to be of great interest to other scientists and analysts employing these mathematical sciences in their professional work in business, industry, and government. The Conference continues to promote better understanding of the roles of modern applied mathematics, combinatorics, and computer science to acquaint the investigator in each of these areas with the various techniques and algorithms which are available to assist in his or her research. We selected 257 papers were carefully reviewed and selected from 741 submissions. The presentations covered multiple research fields like Computer Science, Artificial Intelligence, internet technology, smart health care etc., brought the discussion on how to shape optimization methods around human and social needs.
Hedonism Utilitarianism And Consumer Behavior
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Author : Daniele Scarpi
language : en
Publisher: Springer Nature
Release Date : 2020-05-28
Hedonism Utilitarianism And Consumer Behavior written by Daniele Scarpi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Proceedings Of The International Conference On Emerging Trends In Business Management Icetbm 2023
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Author : Sudarsan Jayasingh
language : en
Publisher: Springer Nature
Release Date : 2023-05-09
Proceedings Of The International Conference On Emerging Trends In Business Management Icetbm 2023 written by Sudarsan Jayasingh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This is an open access book. The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for Digital Transformation”. Organizations are adopting a data-driven approach to identify new business opportunities, serve customers better, increase sales, improve the efficiency of operations and more. The amount of data generated, captured, copied, and consumed worldwide is growing rapidly due to increased use of the internet, mobile phone and social media. In today’s modern corporate environment, business intelligence and analytics have emerged as indispensable tools for improving decision-making, facilitating the execution of major initiatives, and guiding the overall company strategies. Business Intelligence and Analytics enables organizations to develop new innovative business models and approaches in the era of digital transformation. The role of analytics in solving business problems has increased manifold in recent years. Researchers, academics, and practitioners are paying more attention because of the increasing benefits achieved using business analytics. The conference will be held in SSN School of Management, Sri Sivasubramaniya Nadar College of Engineering, Kalavakkam, Chennai, India on 24th & 25th February 2023 and will be a hybrid event. This conference will offer invited talks by experts and paper presentations from leading academicians and industry speakers to share new ideas, research insights, recent innovations, trends, and challenges faced in the field of Business and Management.