The Impact Of Visual Merchandising On Impulse Buying Behavior Of Consumer
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Visual Merchandising And Consumer Demography
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2019
Visual Merchandising And Consumer Demography written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on consumers' impulse buying behavior. Indian retail is one of the fastest growing markets in the world. Modern and online retail business is growing tremendously with growing lifestyle of Indians. There are increased number of international brands entering the country and national brands penetrating the market. Consumers are becoming savvy in terms of their purchase decision. There is a trend that consumers see the product in physical channel compare price online and buy through channel which offers same product at lesser price. Omni channel makes it more difficult for retailers especially in physical channels to hold customers in their stores and lead them to buy. Hence, this study was conducted to find out relationship between factors of visual merchandising and consumer demography. Variables of visual merchandising under study were window display, in-store form/mannequin display, floor display, promotional signage. From the analysis it is found that there is weak relation of attractive window display with different age groups, gender, and income. Other than window display, the impact of visual merchandising on consumer behavior is almost irrelevant with respect to gender, age, education, monthly income, and education of consumers and, therefore retailers should, in general, create very impressive visual displays for all types of footfalls in the store. If a marketer tries to enhance the display of their stores, making the stores more creatively attractive, it will impact consumers to get into stores, remain there for some time and influence their impulse buying behavior to make them buy from the stores.
Visual Merchandising Sales Promotion And Credit Card Usage Influence Impulse Buying Behavior
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Author : Diah Octaviany Nur Sabrina and Suresh Kumar
language : en
Publisher: Rasibook
Release Date : 2020-03-11
Visual Merchandising Sales Promotion And Credit Card Usage Influence Impulse Buying Behavior written by Diah Octaviany Nur Sabrina and Suresh Kumar and has been published by Rasibook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-11 with Business & Economics categories.
This monograph sees that visual merchandising, sales promotion, and credit card usage as key factors to increase the impulse buying of customers. One of the famous brand of batik, Batik Trusmi IBR, has been chosen as the object of research to examine customers experience during their shopping there. Every retailer tries to win the competition by keeping its sales revenue increase. Retailers have done several kinds of strategies, including creating impulse buying behavior. Using Batik Trusmi IBR Cirebon as the object of the research, this research analyzed the impact of visual merchandising factors, sales promotion, and credit card usage toward impulse buying behavior.
The Impact Of Visual Merchandising On Impulse Buying Behavior Of Consumer
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2013
The Impact Of Visual Merchandising On Impulse Buying Behavior Of Consumer written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of various dimensions of visual merchandising on impulse buying behavior of the customers visiting “Central Malls”. Four dimensions of visual merchandising viz. window display, in-store form/mannequin display, floor merchandising and promotional signage are studied and its impact on impulse buying behavior is found out. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence, visual merchandising is important for strategic marketing decisions to increase the sales of the stores. The full paper is uploaded for the ready reference of the researchers. The copyright of the paper rests with the publishers who have made full paper available on the internet. For the commercial use of this paper permission from the publisher is needed.
Measurement Of Effects Of Visual Merchandising On Consumer Impulse Buying Behaviour With Special Reference To Apparels In Punjab
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Author : Dr. Komaldeep Kaur Randhawa
language : en
Publisher: Shashwat Publication
Release Date : 2023-01-30
Measurement Of Effects Of Visual Merchandising On Consumer Impulse Buying Behaviour With Special Reference To Apparels In Punjab written by Dr. Komaldeep Kaur Randhawa and has been published by Shashwat Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-30 with Education categories.
Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.
The Impact Of Visual Merchandising Of Cotton On Product And Store On Consumer S Impulse Buying Behavior
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Author : MUHAMMAD MUAKHKHIR PUTRA (TP025341)
language : en
Publisher:
Release Date : 2013
The Impact Of Visual Merchandising Of Cotton On Product And Store On Consumer S Impulse Buying Behavior written by MUHAMMAD MUAKHKHIR PUTRA (TP025341) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Visual Merchandising
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2013
Visual Merchandising written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Retail industry in India is booming and there is fierce competition. The country indeed has become the cynosure of FDI in retail sector and policies are heading towards more liberalization to attract foreign investment. There are various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of visual merchandising on the buying behavior of the customers visiting “Central Malls”. Four dimensions of visual merchandising viz. window display, in-store form/mannequin display, floor merchandising and promotional signage are studied and results reveal as to why visual merchandising is important for strategic marketing decisions to increase the sales of the stores. The study also reveals the dimensions of visual merchandising that are important and increase impulse buying of the consumers visiting the stores.
Impulse Buying Concepts Frameworks And Consumer Insights
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Author : Dr. C. Nagadeepa
language : en
Publisher: Shanlax Publications
Release Date :
Impulse Buying Concepts Frameworks And Consumer Insights written by Dr. C. Nagadeepa and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.
Online Impulse Buying And Cognitive Dissonance
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Author : Giovanni Mattia
language : en
Publisher: Springer Nature
Release Date : 2021-02-12
Online Impulse Buying And Cognitive Dissonance written by Giovanni Mattia and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Store Design And Visual Merchandising
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Author : Claus Ebster
language : en
Publisher:
Release Date : 2015-03-05
Store Design And Visual Merchandising written by Claus Ebster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-05 with Consumer behavior categories.
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimise the design of retail stores and service environments to increase customer satisfaction and sales.
Visual Merchandising And Consumer Buying Behavior
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2017
Visual Merchandising And Consumer Buying Behavior written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Buying behavior of customers for different product categories varies because of different factors. This research was intended to find impact of visual merchandising on consumer buying behavior for two different product categories. The two product categories for study were apparel and furniture. Dimensions of visual merchandising taken for study of this topic were window display, store front, mannequin display, floor merchandising, merchandise display, store layout and organization, creative style and trend co-ordination, signage/graphics, store atmosphere. It is found that few dimensions of visual merchandising do affect buying behavior. Window display affects buying behavior for both product categories. Mannequin display is important visual merchandising dimension is found to impact customer's apparel buying behavior. While, store front, shelf display (in merchandise display) and creative combination of colour (in creative style and trend co-ordination) giving new design ideas for home impacts customer's buying behavior for furniture category. Note: The full paper is uploaded with the permission of the publisher GBATA. The copyright of the paper rests with the publishers who have made the paper available on the internet. For the commercial use of paper permission from publisher is needed.