Visual Merchandising Sales Promotion And Credit Card Usage Influence Impulse Buying Behavior
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Visual Merchandising Sales Promotion And Credit Card Usage Influence Impulse Buying Behavior
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Author : Diah Octaviany Nur Sabrina and Suresh Kumar
language : en
Publisher: Rasibook
Release Date : 2020-03-11
Visual Merchandising Sales Promotion And Credit Card Usage Influence Impulse Buying Behavior written by Diah Octaviany Nur Sabrina and Suresh Kumar and has been published by Rasibook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-11 with Business & Economics categories.
This monograph sees that visual merchandising, sales promotion, and credit card usage as key factors to increase the impulse buying of customers. One of the famous brand of batik, Batik Trusmi IBR, has been chosen as the object of research to examine customers experience during their shopping there. Every retailer tries to win the competition by keeping its sales revenue increase. Retailers have done several kinds of strategies, including creating impulse buying behavior. Using Batik Trusmi IBR Cirebon as the object of the research, this research analyzed the impact of visual merchandising factors, sales promotion, and credit card usage toward impulse buying behavior.
Business Environment And Technological Innovation Emerging Trends
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Author : Dr M Ganesh Babu, Dr C Suresh, Dr B Nagarjuna, Dr G Vani, Dr Amb.ParinSomani
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Business Environment And Technological Innovation Emerging Trends written by Dr M Ganesh Babu, Dr C Suresh, Dr B Nagarjuna, Dr G Vani, Dr Amb.ParinSomani and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Enhancing Customer Experience In The Service Industry
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Author : Levent Altinay
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2015-11-25
Enhancing Customer Experience In The Service Industry written by Levent Altinay and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-25 with Political Science categories.
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
Billboard
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Author :
language : en
Publisher:
Release Date : 1968-07-20
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968-07-20 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Billboard
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Author :
language : en
Publisher:
Release Date : 1962-09-15
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962-09-15 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
F S Index United States Annual
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Author :
language : en
Publisher:
Release Date : 1996
F S Index United States Annual written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Commercial products categories.
F S Index United States
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Author :
language : en
Publisher:
Release Date : 1997
F S Index United States written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Commercial products categories.
The Impact Of Visual Merchandising On Impulse Buying Behavior Of Consumer
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2013
The Impact Of Visual Merchandising On Impulse Buying Behavior Of Consumer written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of various dimensions of visual merchandising on impulse buying behavior of the customers visiting “Central Malls”. Four dimensions of visual merchandising viz. window display, in-store form/mannequin display, floor merchandising and promotional signage are studied and its impact on impulse buying behavior is found out. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence, visual merchandising is important for strategic marketing decisions to increase the sales of the stores. The full paper is uploaded for the ready reference of the researchers. The copyright of the paper rests with the publishers who have made full paper available on the internet. For the commercial use of this paper permission from the publisher is needed.
Visual Merchandising And Consumer Demography
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2019
Visual Merchandising And Consumer Demography written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on consumers' impulse buying behavior. Indian retail is one of the fastest growing markets in the world. Modern and online retail business is growing tremendously with growing lifestyle of Indians. There are increased number of international brands entering the country and national brands penetrating the market. Consumers are becoming savvy in terms of their purchase decision. There is a trend that consumers see the product in physical channel compare price online and buy through channel which offers same product at lesser price. Omni channel makes it more difficult for retailers especially in physical channels to hold customers in their stores and lead them to buy. Hence, this study was conducted to find out relationship between factors of visual merchandising and consumer demography. Variables of visual merchandising under study were window display, in-store form/mannequin display, floor display, promotional signage. From the analysis it is found that there is weak relation of attractive window display with different age groups, gender, and income. Other than window display, the impact of visual merchandising on consumer behavior is almost irrelevant with respect to gender, age, education, monthly income, and education of consumers and, therefore retailers should, in general, create very impressive visual displays for all types of footfalls in the store. If a marketer tries to enhance the display of their stores, making the stores more creatively attractive, it will impact consumers to get into stores, remain there for some time and influence their impulse buying behavior to make them buy from the stores.
Impact Of Visual Merchandising On Consumer Perception Of Electronics Products And Usage Of Technology
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Author : Dr. Neha Mehta
language : en
Publisher:
Release Date : 2018
Impact Of Visual Merchandising On Consumer Perception Of Electronics Products And Usage Of Technology written by Dr. Neha Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Indian retail market is going through a turbulent time with the growth of online retail which has reduced the footfalls in the physical outlets/stores. Sales of electronics goods - specifically mobile phones, tablets, laptops, etc., are increasing online and giving fierce competition to brick and mortar retail stores. In such a scenario visual merchandising combined with sales promotion schemes may become one of the important tools to attract consumers into these stores. In India, the effective utilization of visual merchandising as tools for promoting electronics goods' sale has been not so effective. Most of the retailers do not focus on advanced product display techniques. This research is focused on finding the impact of visual merchandising on consumer buying behavior for electronics goods. It also suggests utilization of technology to enhance the effectiveness of visual display. Eight independent variables namely window display, store front, shelf display, wall mount display, counter top display, electronic center rack, signages/graphics and store atmosphere, have been studied to trace their impact on the dependent variable viz. the consumer perception regarding the store image for visual merchandising. From the analysis it was found that customers have unique and different perception for visual merchandising of different stores. Atmospherics of one outlet and shelf display of another outlet have strong perception or image, rest variables do not have strong positioning in customers' mind regarding visual merchandising. Retailers, therefore, must use better visual display techniques to lure customers into their stores. The application of usual tools of visual merchandising needs to be enhanced along with the usage of latest technology such as interactive screens and digital LED/LCD screens which not only display store's products but also highlight the product features to give better customer experience and ease to understand the technical aspects of the products resulting in greater number of footfalls and enhanced sales of the stores.