The Mortgage Marketing Manifesto
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The Mortgage Marketing Manifesto
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Author : Andrew Pawlak
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-20
The Mortgage Marketing Manifesto written by Andrew Pawlak and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-20 with categories.
In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7
The Movement Mortgage Loan Officer Marketing Manifesto
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Author : Andrew Pawlak
language : en
Publisher:
Release Date : 2017-02
The Movement Mortgage Loan Officer Marketing Manifesto written by Andrew Pawlak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02 with categories.
In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7
The Cml Mortgage Market Manifesto
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Author : Sue Anderson
language : en
Publisher:
Release Date : 2004
The Cml Mortgage Market Manifesto written by Sue Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Mortgage loans categories.
No Small Change
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Author : Anthony Thomson
language : en
Publisher: John Wiley & Sons
Release Date : 2018-08-27
No Small Change written by Anthony Thomson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-27 with Business & Economics categories.
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.
The Green Marketing Manifesto
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Author : John Grant
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-11
The Green Marketing Manifesto written by John Grant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-11 with Business & Economics categories.
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
The Official Loan Officer Strategy Guide
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Author : Nicholaus Carpenter
language : en
Publisher: Independently Published
Release Date : 2019-06-20
The Official Loan Officer Strategy Guide written by Nicholaus Carpenter and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-20 with categories.
Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.
The Anti Marketing Manifesto
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Author : Michelle Lopez Boggs
language : en
Publisher: FriesenPress
Release Date : 2020-09-29
The Anti Marketing Manifesto written by Michelle Lopez Boggs and has been published by FriesenPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Business & Economics categories.
DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.
Quarantine Marketing
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Author : Nick Carpenter
language : en
Publisher: Independently Published
Release Date : 2022-12-21
Quarantine Marketing written by Nick Carpenter and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-21 with categories.
Quarantine Marketing is the newest book from author Nick Carpenter. He is known as one of the leading thought leaders and marketing trainers in the mortgage industry today. He is most famous for helping Loan Officers add 9 more Realtor partners within 90 days. Quarantine Marketing originated as a live video series on Facebook during the Covid19 / Coronavirus pandemic in 2020 and was transformed into a physical book you see here. The truth is that Loan Officers and Mortgage Brokers have been marketing the same way for decaded using Monday cold calls and coffee meetings. We've gone from rotary phones to pocket computers but that strategy is still the primary one used in the home loan business. You will need to be more creative in times of quarantine or lock downs and that's what this book shares for today's modern mortgage professionals. Mortgage marketing is broken down into 12 strategies within this book that any mortgage professional can use if we ever get restricted to our homes again. These ideas come from different training inside The Legion of Loan Officers, America's mastermind for smart mortgage professionals.
Complete Mortgage Loan Officer Marketing Advanced Training And Tools
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Author : S. K. Kenney
language : en
Publisher:
Release Date : 2004-07
Complete Mortgage Loan Officer Marketing Advanced Training And Tools written by S. K. Kenney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07 with categories.
The first requirement for a successful Mortgage Lender is an effective Marketing Program. For both new and experienced lenders, this course is designed to get you more loans more quickly. This book takes Mortgage Marketing a step further. In addition to the proven, effective marketing tools included, there is a complete self-study course that will allow you to create all of your own future mortgage marketing plans and materials. The included tools will take you through your first years marketing program and the advanced self-study course will allow you to create successful marketing programs yourself that will take you to a new level of success! Many Loan Officers purchase new Mortgage Marketing Programs each year. Now, with this program, you will never have to buy ready-made and overused marketing tools again.Written by SK Kenney of the S&S Loan Officer School and S Hennin a top ten best selling adult education author this is an easy to understand book that will provide all the knowledge and tools you need to begin your new career in a stable, growing industry. The book contains all of the basic industry knowledge needed to begin your career as a Home Mortgage Loan Processor.Kenney is a Mortgage Professional with a proven history of success in Mortgage Banking and Brokering Management. Having achieved top 10% status for all originations nationwide with one of the Nation's largest Banks SK Kenney incorporates all of the knowledge, skills and understanding that generate success into this course. Obtain exceptional career education from one of the Top Producers of the Nation. Special contributions from S. Hennin, a top ten best selling adult education author make this course the course to take you into the future of Mortgage Lending success!
The Cluetrain Manifesto
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Author : Rick Levine
language : en
Publisher: Pitman Pub Limited
Release Date : 2000
The Cluetrain Manifesto written by Rick Levine and has been published by Pitman Pub Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.