The Naming Of Things
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The Naming Of Things
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Author :
language : en
Publisher:
Release Date : 2015
The Naming Of Things written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The Naming Book
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Author : Brad Flowers
language : en
Publisher: Entrepreneur Press
Release Date : 2020-03-17
The Naming Book written by Brad Flowers and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
The Naming Of Things
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Author : Matt Bodett
language : en
Publisher:
Release Date : 2020-10-20
The Naming Of Things written by Matt Bodett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with categories.
A collection of poetry
The Business Of Naming Things
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Author : Michael Coffey
language : en
Publisher: Bellevue Literary Press
Release Date : 2014-12-22
The Business Of Naming Things written by Michael Coffey and has been published by Bellevue Literary Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-22 with Fiction categories.
“Riveting . . . vibrant and unsparing.” —Publishers Weekly (starred and boxed review) “Superb. . . . Startlingly original.” —Library Journal (starred review) “Once I started reading these stories, I couldn’t stop. They absorbed me thoroughly, with their taut narratives and evocative language—the language of a poet.” —JAY PARINI, author of Jesus: The Human Face of God and The Last Station “Sherwood Anderson would recognize this world of lonely, longing characters, whose surface lives Coffey tenderly plumbs. These beautiful stories—spare, rich, wise and compelling—go to the heart.” —FREDERIC TUTEN, author of Self Portraits: Fictions and Tintin in the New World “Whether [Coffey is] writing about a sinning priest or a man who’s made a career out of branding or about himself, we can smell Coffey’s protagonists and feel their breath on our cheek. Like Chekhov, he must be a notebook writer; how else to explain the strange quirks and the perfect but unaccountable details that animate these intimate portraits?” —EDMUND WHITE, author of Inside a Pearl and A Boy’s Own Story Among these eight stories, a fan of writer (and fellow adoptee) Harold Brodkey gains an audience with him at his life’s end, two pals take a Joycean sojourn, a man whose business is naming things meets a woman who may not be what she seems, and a father discovers his son is a suspect in an assassination attempt on the president. In each tale, Michael Coffey’s exquisite attention to character underlies the brutally honest perspectives of his disenchanted fathers, damaged sons, and orphans left feeling perpetually disconnected. Michael Coffey is the author of three books of poems and 27 Men Out, a book about baseball’s perfect games. He also co-edited The Irish in America, a book about Irish immigration to America, which was a companion volume to a PBS documentary series. He divides his time between Manhattan and Bolton Landing, New York. The Business of Naming Things is his first work of fiction.
The Art Of Naming
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Author : Michael Ohl
language : en
Publisher: MIT Press
Release Date : 2019-02-26
The Art Of Naming written by Michael Ohl and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-26 with Science categories.
From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.
Naming And Necessity
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Author : Saul A. Kripke
language : en
Publisher:
Release Date : 1996
Naming And Necessity written by Saul A. Kripke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Riverwalking
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Author : Kathleen Dean Moore
language : en
Publisher: Lyons Press
Release Date : 1995
Riverwalking written by Kathleen Dean Moore and has been published by Lyons Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Nature categories.
In twenty provocative essays Moore invites us to share the natural world Z99 her as she rafts down rapids hikes through dunes and walks along riverbanks
The Discipline Of Organizing Professional Edition
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Author : Robert J. Glushko
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2014-08-25
The Discipline Of Organizing Professional Edition written by Robert J. Glushko and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Computers categories.
Note about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers. We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions. The Discipline of Organizing synthesizes insights from library science, information science, computer science, cognitive science, systems analysis, business, and other disciplines to create an Organizing System for understanding organizing. This framework is robust and forward-looking, enabling effective sharing of insights and design patterns between disciplines that weren’t possible before. The Professional Edition includes new and revised content about the active resources of the "Internet of Things," and how the field of Information Architecture can be viewed as a subset of the discipline of organizing. You’ll find: 600 tagged endnotes that connect to one or more of the contributing disciplines Nearly 60 new pictures and illustrations Links to cross-references and external citations Interactive study guides to test on key points The Professional Edition is ideal for practitioners and as a primary or supplemental text for graduate courses on information organization, content and knowledge management, and digital collections. FOR INSTRUCTORS: Supplemental materials (lecture notes, assignments, exams, etc.) are available at http://disciplineoforganizing.org. FOR STUDENTS: Make sure this is the edition you want to buy. There's a newer one and maybe your instructor has adopted that one instead.
Naming Things
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Author : Nina Sully
language : en
Publisher:
Release Date : 1982
Naming Things written by Nina Sully and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Biology categories.
Brand Naming
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Author : Rob Meyerson
language : en
Publisher:
Release Date : 2021-12-14
Brand Naming written by Rob Meyerson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-14 with categories.
You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.