The Olympic Effect
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The Olympic Effect
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Author : Andrew Rose
language : en
Publisher:
Release Date : 2009
The Olympic Effect written by Andrew Rose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Hosting of sporting events categories.
Economists are skeptical about the economic benefits of hosting "mega-events" such as the Olympic Games or the World Cup, since such activities have considerable cost and seem to yield few tangible benefits. These doubts are rarely shared by policy-makers and the population, who are typically quite enthusiastic about such spectacles. In this paper, we reconcile these positions by examining the economic impact of hosting mega-events like the Olympics; we focus on trade. Using a variety of trade models, we show that hosting a mega-event like the Olympics has a positive impact on national exports. This effect is statistically robust, permanent, and large; trade is around 30% higher for countries that have hosted the Olympics. Interestingly however, we also find that unsuccessful bids to host the Olympics have a similar positive impact on exports. We conclude that the Olympic effect on trade is attributable to the signal a country sends when bidding to host the games, rather than the act of actually holding a mega-event. We develop a political economy model that formalizes this idea, and derives the conditions under which a signal like this is used by countries wishing to liberalize.
The Olympic Effect
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Author : Andrew K. Rose
language : en
Publisher:
Release Date : 2009
The Olympic Effect written by Andrew K. Rose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Hosting of sporting events categories.
Economists are skeptical about the economic benefits of hosting "mega-events" such as the Olympic Games or the World Cup, since such activities have considerable cost and seem to yield few tangible benefits. These doubts are rarely shared by policy-makers and the population, who are typically quite enthusiastic about such spectacles. In this paper, we reconcile these positions by examining the economic impact of hosting mega-events like the Olympics; we focus on trade. Using a variety of trade models, we show that hosting a mega-event like the Olympics has a positive impact on national exports. This effect is statistically robust, permanent, and large; trade is around 30% higher for countries that have hosted the Olympics. Interestingly however, we also find that unsuccessful bids to host the Olympics have a similar positive impact on exports. We conclude that the Olympic effect on trade is attributable to the signal a country sends when bidding to host the games, rather than the act of actually holding a mega-event. We develop a political economy model that formalizes this idea, and derives the conditions under which a signal like this is used by countries wishing to liberalize
The Olympic Games Effect
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Author : John A. Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-11
The Olympic Games Effect written by John A. Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-11 with Business & Economics categories.
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
The Olympic And Paralympic Effect On Public Policy
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Author : Daniel Bloyce
language : en
Publisher: Routledge
Release Date : 2016-04-14
The Olympic And Paralympic Effect On Public Policy written by Daniel Bloyce and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Sports & Recreation categories.
Set against the backdrop of the London 2012 Olympic and Paralympic Games, this book examines the impact on public policy from broader political decisions taken in relation to Olympic- and Paralympic-related policy. It considers the major political justifications for hosting these global sports events, evidence for their expected impacts, and topical issues including environmental protection and sustainability, the use of technology, and political protest. The book will be essential reading for anyone with an interest in sport policy and politics, and how broader political decisions come to impact on the development of Olympic and Paralympic sport. This book was published as a special issue of the International Journal of Sport Policy and Politics.
The Olympic Effect
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Author :
language : en
Publisher:
Release Date : 1998
The Olympic Effect written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Olympic Games categories.
Celebration Capitalism And The Olympic Games
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Author : Jules Boykoff
language : en
Publisher: Routledge
Release Date : 2013-08-15
Celebration Capitalism And The Olympic Games written by Jules Boykoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Sports & Recreation categories.
The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
The Olympic Games Effect
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Author : John Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2008-12-03
The Olympic Games Effect written by John Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-03 with Business & Economics categories.
This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.
An Ex Post Analysis Of The 2004 Olympic Effect
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Author : Gregory T. Papanikos
language : en
Publisher:
Release Date : 2022
An Ex Post Analysis Of The 2004 Olympic Effect written by Gregory T. Papanikos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
In this article, Gregory T. Papanikos evaluates the effects of the Athens 2004 Olympic Games on Greece's Gross Domestic Product (GDP), as he estimated in a previous study in 1999. In this previous study, estimates were made in 1997 for a fourteen-year period, 1998-2011, based on different scenarios. During this period, two events had a large impact on GDP that could have been predicted in 1997: Greece adopted the euro in 2002 and the Great Recession hit the Greek economy hard from 2008. These two effects had a negative impact on Greek GDP, wiping out the expected positive effects of the Olympic Games.
The Olympic Effect
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Author : Australia. Tourism Forecasting Council
language : en
Publisher:
Release Date : 1998
The Olympic Effect written by Australia. Tourism Forecasting Council and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Circus Maximus
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Author : Andrew Zimbalist
language : en
Publisher: Brookings Institution Press
Release Date : 2020-06-30
Circus Maximus written by Andrew Zimbalist and has been published by Brookings Institution Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Business & Economics categories.
Beyond the headlines of the world's most beloved sporting events Brazil hosted the 2016 men's World Cup at a cost of $15 billion to $20 billion, building large, new stadiums in cities that have little use for them anymore. The projected cost of Tokyo's 2020 Summer Olympic Games is estimated to be as high as $30 billion, much of it coming from the public trough. In the updated and expanded edition of his bestselling book, Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup, Andrew Zimbalist tackles the claim that cities chosen to host these high-profile sporting events experience an economic windfall. In this new edition he looks at upcoming summer and winter Olympic games, discusses the recent Women's World Cup, and the upcoming men's tournament in Qatar. Circus Maximus focuses on major cities, like London, Rio, and Barcelona, that have previously hosted these sporting events, to provide context for future host cities that will bear the weight of exploding expenses, corruption, and protests. Zimbalist offers a sobering and candid look at the Olympics and the World Cup from outside the echo chamber.
