The Opportunities To Enhance Retail Value Chains Through Multi Channel Partnerships
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The Opportunities To Enhance Retail Value Chains Through Multi Channel Partnerships
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Author : David Arelette
language : en
Publisher:
Release Date : 1993
The Opportunities To Enhance Retail Value Chains Through Multi Channel Partnerships written by David Arelette and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Marketing channels categories.
Operations In An Omnichannel World
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Author : Santiago Gallino
language : en
Publisher: Springer Nature
Release Date : 2019-10-15
Operations In An Omnichannel World written by Santiago Gallino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Business & Economics categories.
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Social Software And Web 2 0 Technology Trends
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Author : Deans, P. Candace
language : en
Publisher: IGI Global
Release Date : 2008-11-30
Social Software And Web 2 0 Technology Trends written by Deans, P. Candace and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-30 with Computers categories.
"This book provides an overview of current Web 2.0 technologies and their impact on organizations and educational institutions"--Provided by publisher.
Customer Loyalty And Supply Chain Management
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Author : Ivan Russo
language : en
Publisher: Routledge
Release Date : 2017-08-03
Customer Loyalty And Supply Chain Management written by Ivan Russo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-03 with Business & Economics categories.
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.
Supply Chain Management Strategies And Risk Assessment In Retail Environments
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Author : Kumar, Akhilesh
language : en
Publisher: IGI Global
Release Date : 2017-12-15
Supply Chain Management Strategies And Risk Assessment In Retail Environments written by Kumar, Akhilesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with Business & Economics categories.
The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.
Customer Relationship Management
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Author : Samit Chakravorti
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-02-23
Customer Relationship Management written by Samit Chakravorti and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-23 with Business & Economics categories.
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
Multidisciplinary Perspectives Towards Building A Digitally Competent Society
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Author : Bansal, Sanjeev
language : en
Publisher: IGI Global
Release Date : 2022-06-17
Multidisciplinary Perspectives Towards Building A Digitally Competent Society written by Bansal, Sanjeev and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-17 with Technology & Engineering categories.
The world is undergoing a transformation as technology enters every ecosystem. Subsequently, there is a need to develop higher-order digital skills to ensure one's employability as professionals need to build digital competencies to remain competitive in the current work environment. Additionally, businesses must also continue to update their digital practices in order to remain relevant. Multidisciplinary Perspectives Towards Building a Digitally Competent Society explores multidisciplinary perspectives towards building a more digitally competent society, considers new business models and the need for organizations and individuals to develop the right mindset to embrace digitalization, and discusses how social capital can become a key driver in crafting a whole new digitally competent social fabric. Covering topics such as technological transformation, social media, and corporate social responsibility, this reference work is ideal for corporate practitioners, business owners, policymakers, scholars, researchers, practitioners, instructors, and students.
Enhancing The Role Of Smes In Global Value Chains
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2008-10-23
Enhancing The Role Of Smes In Global Value Chains written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-23 with categories.
This report identifies the ways in which governments, the business community, and international organisations can facilitate SMEs’ gainful participation in global value chains through policies, practices and targeted support programmes.
The Flexible Multi Partner Mechanism
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2021-12-20
The Flexible Multi Partner Mechanism written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-20 with Business & Economics categories.
The Flexible Multi-Partner Mechanism (FMM), as FAO’s main pooled multi-partner flexible funding instrument, enables resource partners to contribute voluntary and less-earmarked financial resources to support the delivery of programmatic results under FAO’s Strategic Framework. This report highlights the key achievements of the FMM in 2020, both in terms of its accomplishments as a funding mechanism and the delivery of transformative results on the ground through FMM-funded Programmes and Subprogrammes.
Beyond Multi Channel Marketing
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Author : Maria Palazzo
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-06-17
Beyond Multi Channel Marketing written by Maria Palazzo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Business & Economics categories.
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.