The Political Economy Of Advertising
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The Political Economy Of Advertising
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Author : David G. Tuerck
language : en
Publisher: American Enterprise Institute Press
Release Date : 1978
The Political Economy Of Advertising written by David G. Tuerck and has been published by American Enterprise Institute Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Advertising, Corrective categories.
The Codes Of Advertising
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Author : Sut Jhally
language : en
Publisher: Routledge
Release Date : 2014-05-22
The Codes Of Advertising written by Sut Jhally and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-22 with Social Science categories.
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
The Codes Of Advertising
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Author : Sut Jhally
language : en
Publisher:
Release Date : 1987
The Codes Of Advertising written by Sut Jhally and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
How Media Work A Critical Approach Towards Political Economy
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Author : Kim Clay
language : en
Publisher: GRIN Verlag
Release Date : 2014-03-14
How Media Work A Critical Approach Towards Political Economy written by Kim Clay and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Language Arts & Disciplines categories.
Seminar paper from the year 2011 in the subject Communications - Media and Politics, Politic Communications, grade: B, University of Kent, language: English, abstract: “Text Analysis provides some insight of the media messages but it is the CPE (Critical Political Approach) that truly explains the working of the media in present times.” This essay is about the evaluation of the above said statement in context of the ‘advertising’ that is one of the most popular sectors of the modern media. The advertisements can be portrayed as a medium of communiqué created to reach a large number of audiences with no individual contact between the advertiser and the viewer. This includes several mediums of advertisements like magazines, books, newspapers, websites, radio, cinema and television. Everywhere we get to see loads of advertisements selling one or the other product or service. These advertisements are indeed influencing our lives to a great extent. For example, we are always keen to buy the deodorant or the perfume we last seen in the advertisement without even analyzing its effects on our body. Similarly, our kids become crazy about the new flavored toothpaste advertised last week without taking much interest on its benefits to the teeth and bad breathe. This is the big virtual world where we all are living and we are happy to see these advertisements for both entertainment and awareness. But the big question is: Whether these advertisements are influencing our minds negatively or positively? To find out the answer to this question, researchers have adopted 2 dissimilar approaches; Text Analysis and Critical Political Economy.
I Watch Therefore I Am
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Author : Zixu Liu
language : en
Publisher:
Release Date : 2019-07
I Watch Therefore I Am written by Zixu Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07 with Social Science categories.
From a Marxian viewpoint the author draws upon the distinction made in Chinese television advertising between the working class and what could be called the "watching class," and suggests that the advertising in contemp. China is fundamentally an ideological apparatus, which educates not only for new life styles but also for a new social order.
The Routledge Companion To Advertising And Promotional Culture
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Author : Emily West
language : en
Publisher: Routledge
Release Date : 2013-02-11
The Routledge Companion To Advertising And Promotional Culture written by Emily West and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Business & Economics categories.
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Explorations In Critical Studies Of Advertising
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Author : James F. Hamilton
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-26
Explorations In Critical Studies Of Advertising written by James F. Hamilton and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with Social Science categories.
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Advertising
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Author : Chris Wharton
language : en
Publisher: Routledge
Release Date : 2014-12-05
Advertising written by Chris Wharton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Social Science categories.
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.
A Companion To Television
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Author : Janet Wasko
language : en
Publisher: John Wiley & Sons
Release Date : 2009-12-21
A Companion To Television written by Janet Wasko and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-21 with Performing Arts categories.
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Advertising And Consumer Society
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Author : Nicholas Holm
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-03
Advertising And Consumer Society written by Nicholas Holm and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-03 with Social Science categories.
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.