The Real Pepsi Challenge
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The Real Pepsi Challenge
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Author : Stephanie Capparell
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-17
The Real Pepsi Challenge written by Stephanie Capparell and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-17 with Business & Economics categories.
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, led by the charismatic and socially progressive Walter Mack, a visionary business leader. Though Mack was a guarded idealist, his consent for a campaign aimed at black consumers was primarily motivated by the pursuit of profits -- and the campaign succeeded, boosting Pepsi's earnings and market share. But America succeeded as well, as longstanding stereotypes were chipped away and African- Americans were recognized as both talented employees and valued customers. It was a significant step in our becoming a more inclusive society. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation. Until these men came along, typical advertisements depicted African-Americans as one-dimensional characters: Aunt Jemimas and Uncle Bens. But thereafter, Pepsi-Cola took a different approach, portraying American blacks for what they were increasingly becoming -- accomplished middle-class citizens. While such portrayals seem commonplace to us today, they were revolutionary in their time, and the men who brought them into existence risked day-to-day professional indignities parallel to those that Jackie Robinson suffered for breaking baseball's color line. As they crossed the country in the course of their jobs, they faced the cruelty of American racial attitudes. Jim Crow laws often limited where they could eat and sleep while on the road, and they faced resistance even within their own company. Yet these men succeeded as businessmen, and all went on to success in other professions as well, including medicine, journalism, education, and international diplomacy. Happily, six of these pioneers lived to tell their stories to the author. Their voices, full of pride, good humor, and sharp recollection, enrich these pages and give voice to the continuing American saga.
The Pepsi Challenge
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Author : Ralph Roberts
language : en
Publisher: Wisdome Press
Release Date : 1998-06
The Pepsi Challenge written by Ralph Roberts and has been published by Wisdome Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with History categories.
Follow Pepsi-Cola from the struggles of the early days with fortunes made, then lost in the sugar crisis of 1919 to today's reign as leading challenger, second in the soft drink world. A marketing and sales history is given, including the first slogans to present day. Photos.
The Pepsi Challenge
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Author : Karin Beth Evans
language : en
Publisher:
Release Date : 1993
The Pepsi Challenge written by Karin Beth Evans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Communication in organizations categories.
Pop
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Author : Constance Hays
language : en
Publisher: Random House
Release Date : 2010-06-30
Pop written by Constance Hays and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-30 with Business & Economics categories.
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
The Other Guy Blinked
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Author : Roger Enrico
language : en
Publisher: Bantam Books
Release Date : 1986
The Other Guy Blinked written by Roger Enrico and has been published by Bantam Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Shackleton S Way
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Author : Margot Morrell
language : en
Publisher: Hachette UK
Release Date : 2011-01-11
Shackleton S Way written by Margot Morrell and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Business & Economics categories.
Sir Ernest Shackleton has been called 'the greatest leader that ever came on God's earth, bar none' for saving the lives of the twenty-seven men stranded with him on an Antarctic ice floe for almost two years. Written by two veteran business observers, Shackleton's Way details universal leadership tactics set against the thrilling survival story of the Endurance expedition. Whether it's hiring good workers, supporting and inspiring employees to do their best, managing a crisis with limited personnel and resources, creating order out of chaos, or leading by personal example with optimism, egalitarianism, humour, strength, ingenuity, intelligence and compassion, Ernest Shackleton set an example we can all follow. Illustrated with photographer Frank Hurley's masterpieces and other rarely seen photos, Shackleton's Way is filled with fascinating and practical lessons of a leader who succeeded by putting people first and triumphing brilliantly when all the odds were against him.
Pepsi
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Author : Bob Stoddard
language : en
Publisher: Stoddart
Release Date : 1997
Pepsi written by Bob Stoddard and has been published by Stoddart this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Antiques & Collectibles categories.
A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
The Birkman Method
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Author : Sharon Birkman Fink
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-29
The Birkman Method written by Sharon Birkman Fink and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-29 with Business & Economics categories.
The first in-depth book on the personality assessment used by millions of people worldwide, revealing the underlying needs that drive and inspire you Whether you're wondering if you are in the right career, looking to change job roles, or trying to reduce conflict and improve relationships at work and at home, you must begin by fully understanding your own interests and needs, and how they drive your ultimate happiness as well as unleash your stress points. Used by millions of people worldwide, The Birkman Method is the only personality-assessment tool that reaches beyond self-described behavior and situational analysis to unravel the DNA underpinning workplace satisfaction and productivity. The Birkman Method reveals such aspects of your personality as your relationship with authority, communication style, response to incentives, ability to deal with change, and the triggers for stress that can derail you. By explaining how these factors fit together and work off each other, The Birkman Method becomes your guide to a deeper self-awareness that can help you attain more-inspiring leadership, better team harmony, and higher goals for you personally and throughout any organization.
Racial Integration In Corporate America 1940 1990
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Author : Jennifer Delton
language : en
Publisher: Cambridge University Press
Release Date : 2009-09-21
Racial Integration In Corporate America 1940 1990 written by Jennifer Delton and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-21 with History categories.
In the space of about thirty years – from 1964 to 1994 – American corporations abandoned racially exclusionary employment policies and embraced some form of affirmative action to diversify their workforces. It was an extraordinary transformation, which most historians attribute to civil rights activists, federal legislation, and labor unions. This is the first book to examine the role of corporations in that transformation. Whereas others emphasize corporate obstruction, this book argues that there were corporate executives and managers who promoted fair employment and equal employment opportunity long before the federal government required it, and who thereby helped prepare the corporate world for racial integration. The book examines the pioneering corporations that experimented with integration in the 1940s and 1950s, as well as corporate responses to the civil rights movement and urban crisis in the 1960s and 1970s and the widespread adoption of affirmative action in the 1980s and 1990s.
The Real Coke The Real Story
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Author : Thomas Oliver
language : en
Publisher: Random House
Release Date : 2013-10-09
The Real Coke The Real Story written by Thomas Oliver and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-09 with Business & Economics categories.
“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.