The Religious Dimensions Of Advertising
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The Religious Dimensions Of Advertising
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Author : T. Sheffield
language : en
Publisher: Springer
Release Date : 2006-11-13
The Religious Dimensions Of Advertising written by T. Sheffield and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-13 with Social Science categories.
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
The Religious Dimensions Of Advertising
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Author : T. Sheffield
language : en
Publisher: Palgrave Macmillan
Release Date : 2006-12-20
The Religious Dimensions Of Advertising written by T. Sheffield and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-20 with Social Science categories.
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
The Sacred Santa
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Author : Dell deChant
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2008-04-24
The Sacred Santa written by Dell deChant and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-24 with Religion categories.
The Sacred Santa is an inquiry into the religious dimension of postmodern culture, seriously considering the widespread perception that contemporary culture witnesses a profound struggle between two antithetical systems -- a collision of two worlds, both religious, yet each with vivid visions of the sacred that differ radically with regard to what the sacred is and what it means to human life and social endeavor.
Social Dimensions Of Advertising
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Author : S. S. Kaptan
language : en
Publisher: Sarup & Sons
Release Date : 2003
Social Dimensions Of Advertising written by S. S. Kaptan and has been published by Sarup & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.
Indian context.
Advertising And Reality
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Author : Amir Hetsroni
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-11-02
Advertising And Reality written by Amir Hetsroni and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-02 with Social Science categories.
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
The Routledge Companion To Religion And Popular Culture
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Author : John C. Lyden
language : en
Publisher: Routledge
Release Date : 2015-03-27
The Routledge Companion To Religion And Popular Culture written by John C. Lyden and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Social Science categories.
Religion and popular culture is a fast-growing field that spans a variety of disciplines. This volume offers the first real survey of the field to date and provides a guide for the work of future scholars. It explores: key issues of definition and of methodology religious encounters with popular culture across media, material culture and space, ranging from videogames and social networks to cooking and kitsch, architecture and national monuments representations of religious traditions in the media and popular culture, including important non-Western spheres such as Bollywood This Companion will serve as an enjoyable and informative resource for students and a stimulus to future scholarly work.
Religion And Media In China
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Author : Stefania Travagnin
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-10
Religion And Media In China written by Stefania Travagnin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with Religion categories.
This volume focuses on the intersection of religion and media in China, bringing interdisciplinary approaches to bear on the role of religion in the lives of individuals and greater shifts within Chinese society in an increasingly media-saturated environment. With case studies focusing on Mainland China (including Tibet), Hong Kong and Taiwan, as well as diasporic Chinese communities outside Asia, contributors consider topics including the historical and ideological roots of media representations of religion, expressions of religious faith online and in social media, state intervention (through both censorship and propaganda), religious institutions’ and communities’ use of various forms of media, and the role of the media in relations between online/offline and local/diaspora communities. Chapters engage with the major religious traditions practiced in contemporary China, namely Buddhism, Daoism, Confucianism, Christianity, Islam, and new religious movements. Religion and the Media in China serves as a critical survey of case studies and suggests theoretical and methodological tools for a thorough and systematic study of religion in modern China. Contributors to the volume include historians of religion, sinologists, sociologists, political scientists, anthropologists, and media and communication scholars. The critical theories that contributors develop around key concepts in religion—such as authority, community, church, ethics, pilgrimage, ritual, text, and practice—contribute to advancing the emerging field of religion and media studies.
The Bloomsbury Reader In The Study Of Religion And Popular Culture
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Author : Lisle W. Dalton
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-12-16
The Bloomsbury Reader In The Study Of Religion And Popular Culture written by Lisle W. Dalton and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-16 with Religion categories.
This is the first anthology to trace broader themes of religion and popular culture across time and theoretical methods. It provides key readings, encouraging a broader methodological and historical understanding. With a combined experience of over 30 years dedicated to teaching undergraduates, Lisle W. Dalton, Eric Michael Mazur, and Richard J. Callahan, Jr. have ensured that the pedagogical features and structure of the volume are valuable to both students and their professors. Features include: - A number of units based on common semester syllabi - A blend of materials focused on method with materials focused on subject - An introduction to the texts for each unit - Questions designed to encourage and enhance post-reading reflection and classroom discussion - A glossary of terms from the unit's readings, as well as suggestions for further reading and investigation. The Reader is suitable as the foundational textbook for any undergraduate course on religion and popular culture, as well as theory in the study of religion.
Religion In Vogue
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Author : Lynn S. Neal
language : en
Publisher: NYU Press
Release Date : 2019-12-17
Religion In Vogue written by Lynn S. Neal and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Religion categories.
Shows how the fashion industry in the mid- to late twentieth century created a particular way of seeing religion as fashionable From cross necklaces to fashion designs inspired by nuns’ habits, how have fashion sources interpreted Christianity? And how, in turn, have these interpretations shaped conceptions of religion in the United States? Religion in Vogue explores the intertwined history of Christianity and the fashion industry. Using a diverse range of fashion sources, including designs, jewelry, articles in fashion magazines, and advertisements, Lynn S. Neal demonstrates how in the second half of the twentieth century the modern fashion industry created an aestheticized Christianity, transforming it into a consumer product. The fashion industry socialized consumers to see religion as fashionable and as a beautiful lifestyle accessory—something to be displayed, consumed, and experienced as an expression of personal identity and taste. Religion was something to be embraced and shown off by those who were sophisticated and stylish, and not solely the domain of the politically conservative. Neal ultimately concludes that, through aestheticizing Christianity, the fashion industry has offered Americans a means of blending traditional elements of religion—such as ritual practice, miraculous events, and theological concepts—with modern culture, revealing a new dimension to the personal experience of religion.
Holy Hype
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Author : Susan H. Sarapin
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-01-13
Holy Hype written by Susan H. Sarapin and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-13 with Business & Economics categories.
Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.