The Rise Of Blockchain Applications In Customer Experience
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The Rise Of Blockchain Applications In Customer Experience
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Author : Majeed, Mohammed
language : en
Publisher: IGI Global
Release Date : 2023-11-14
The Rise Of Blockchain Applications In Customer Experience written by Majeed, Mohammed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
Cases On Metaverse And Consumer Experiences
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Author : Gonçalves Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2025-02-27
Cases On Metaverse And Consumer Experiences written by Gonçalves Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-27 with Computers categories.
The metaverse represents a transformative shift in how individuals and businesses interact, blending physical and virtual realities to create immersive digital experiences. Its rapid evolution, driven by advancements in virtual reality, augmented reality, and extended reality, is reshaping industries such as education, healthcare, retail, and entertainment. With projections of significant market growth and increasing user adoption, the metaverse is redefining consumer behavior, business strategies, and economic models. As younger generations embrace virtual experiences and digital ownership, organizations must adapt to new forms of engagement and communication. Understanding the opportunities and challenges of this emerging digital landscape is essential for shaping its impact on society, commerce, and policymaking. Cases on Metaverse and Consumer Experiences explores the use of the metaverse in companies' marketing practices. It examines the development of new businesses, and the creation of consumer experiences using metaverse technology. This book covers topics such as ethics and law, machine learning, and patient care, and is a useful resource for academicians, researchers, business and marketing professionals, technology developers, entrepreneurs, policymakers, and more.
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-13
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Business & Economics categories.
Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) methods and statistics to create robust frameworks for making informed and strategic decisions. Computational and modeling breakthroughs have resulted in a significant increase in the use of MCDM methods in marketing in the past decade, making it an ideal solution for many marketing problems. Statistics can now be used to conduct MCDM analyses on a variety of marketing problems, including new product introduction and pricing, using multiple data sources. Businesses can make more informed, strategic, and effective decisions by using MCDM methods and statistical analysis in marketing. By using these tools, marketers can improve market performance and competitive advantage by optimizing product development, pricing strategies, market segmentation, and campaign effectiveness. Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing explores the effects of MCDM techniques on marketing practices. It covers a wide range of statistics and research to examine MCDM in shaping modern consumer science. This book covers topics such as management science, product development, and consumer behavior, and is a useful resource for marketers, business owners, data scientists, academicians, and researchers.
Marketing Intelligence Part A
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Author : Mudita Sinha
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-01
Marketing Intelligence Part A written by Mudita Sinha and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-01 with Business & Economics categories.
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
New Trends In Marketing And Consumer Science
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-05-17
New Trends In Marketing And Consumer Science written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.
Technology Driven Market Transformations For Digital Fashion And Smart Luxury
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-07-29
Technology Driven Market Transformations For Digital Fashion And Smart Luxury written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-29 with Business & Economics categories.
Technology-driven market transformations reshape digital fashion and smart luxury, combining physical and virtual experiences. Innovations like augmented reality (AR), blockchain, artificial intelligence (AI), and digital wearables revolutionize how fashion is designed, produced, marketed, and consumed. In the luxury sector, these technologies enable brands to offer personalized experiences, enhance supply chains, and expand immersive digital environments. As consumer behavior shifts toward more experiential and sustainable models, the integration of fashion with technology redefines value and exclusivity while challenging traditional notions of ownership, authenticity, and brand engagement. Technology-Driven Market Transformations for Digital Fashion and Smart Luxury explores new developments in the fashion, luxury, and retail industries through digital technology. It examines solutions for sustainable branding tactics for effective fashion and luxury marketing. This book covers topics such as green branding, smart technology, and art and design, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.
Sustainable Practices In The Fashion And Retail Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-07
Sustainable Practices In The Fashion And Retail Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
Sustainable shopping practices are becoming more prevalent in the fashion and retail industry as consumers demand more ethical and environmentally friendly products. The industry's negative environmental and social impacts are being reduced through these efforts, which often create high levels of waste, pollution, and exploitation. Technological advancements, shifting values, and changing economic and environmental conditions are shaping the future of consumer shopping habits. As the impact of consumers on society and the environment grows, and digital innovations alter the way people interact with brands, the retail landscape is expected to change significantly. Further exploration of these sustainable practices may provide improved solutions for environmentally conscious fashion and retail businesses. Sustainable Practices in the Fashion and Retail Industry explores the continuing trends of sustainable techniques and practices in the fashion and retail business. It examines how consumer habits are evolving toward more thoughtful, personalized, and technology-driven experiences that align with modern values and lifestyles. This book covers topics such as green marketing, social media, and circular economy, and is a useful resource for business owners, policymakers, entrepreneurs, economists, academicians, and researchers.
Connecting With Consumers Through Effective Personalization And Programmatic Advertising
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Author : Remondes, Jorge
language : en
Publisher: IGI Global
Release Date : 2024-01-10
Connecting With Consumers Through Effective Personalization And Programmatic Advertising written by Remondes, Jorge and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-10 with Business & Economics categories.
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Social Media And Online Consumer Decision Making In The Fashion Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2023-08-01
Social Media And Online Consumer Decision Making In The Fashion Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.