The Rise Of Blockchain Applications In Customer Experience
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The Rise Of Blockchain Applications In Customer Experience
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Author : Majeed, Mohammed
language : en
Publisher: IGI Global
Release Date : 2023-11-14
The Rise Of Blockchain Applications In Customer Experience written by Majeed, Mohammed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
New Trends In Marketing And Consumer Science
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-05-17
New Trends In Marketing And Consumer Science written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Applications Of Neuromarketing In The Metaverse
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Author : Gupta, Monika
language : en
Publisher: IGI Global
Release Date : 2023-05-22
Applications Of Neuromarketing In The Metaverse written by Gupta, Monika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-22 with Business & Economics categories.
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Blockchain The Untold Story
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Author : Srinivas Mahankali
language : en
Publisher: BPB Publications
Release Date : 2019-09-19
Blockchain The Untold Story written by Srinivas Mahankali and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Business & Economics categories.
Designed to provide an insight into the Blockchain in depth concept DESCRIPTION Insightful & Conceptual coverage of Internet & Blockchain evolution, Bitcoin, Ethereal, Hyper-ledger, R3 Cora, Auxledger, GDPR, Cybersecurity, Consensus, Mechanisms, Enterprise applications, Global Developments, BAAS platforms, Disruptions across various countries, functional areas along with solution architectures. KEY FEATURES Book provide the in depth and up to date information aboutÊ the technology.Ê Learn about Blockchain 1.0 to Blockchain 4.0 To Trace and link the DNA of Blockchain paradigm to real world entities. To discuss comprehensively the relation of Blockchain to the cutting edge technologies today To discuss the role of the leading global technology organizations in promoting the blockchain ecosystem Focus on the impact of blockchain technology on the human resources function through a comprehensive case study. Trace the origin of internet to Blockchain of the future & written like a story to make the Blockchain concept well understood in the right perspective and context of digital worldÕs challenges WHAT WILL YOU LEARN Learn about Blockchain 1.0 to Blockchain 4.0 DAOs & ICOs-Facilitating Entrepreneurship Birth of Enterprise Blockchain Malware Attacks and the Cyberthreat. IoT, DMADV, Blockchain as a Service. WHO THIS BOOK IS FOR This book unfolds ÒBlockchainÓ in its true essence with no prefixes to it. Right sized for everyone who wants to hit the first mile on Blockchain. This book will surely be a treasure for all those who are eager to know the disruptive impact & possibilities of this amazing paradigm. Table of Contents 1. Ê Ê ÊIntroduction- How it started. Rise of Blockchain Religion 2. Ê Ê ÊWhodunnit - Unravelling the Mystery of bitcoinÕs OriginÊ 3. Ê Ê ÊBlockchain - Some FAQs What is Blockchain? Some fundamentals 4. Ê Ê ÊIts ÔDataÕ Stupid! - The Rising Power of Data Exponents 5. Ê Ê ÊThe Rise of Digital Marketing: How it all Started 6. Ê Ê ÊCustomer Relationship Management (CRM) 7. Ê Ê ÊBig Data Analytics & its Implications to organisations 8. Ê Ê ÊMachine Learning & Artificial Intelligence: Automating the Future 9. Ê Ê ÊInternet of Things- The booming penetrationÊ 10. Ê ÊMalware attacks and the cyberthreatsÊ 11. Ê ÊRisks of centralization & single points of failureÊ 12. Ê ÊGeneral Data Protection Regulations and their Implications 13. Ê ÊBlockchain- An introduction 14. Ê ÊBitcoin & The Blockchain - The inception of the ÔBigBangÕ 15. Ê ÊKey features and benefits of Blockchain 16. Ê ÊEthereum- The State Machine 17. Ê ÊDAOs & ICOs- Facilitating EntrepreneurshipÊ 18. Ê ÊBlockchain Certified LLPs to Boost EntrepreneurshipÊ 19. Ê ÊBlockchain Platforms for Web 2.0 ApplicationsÊ 20. Ê ÊThe Birth of Enterprise Blockchain 21. Ê ÊHyperledger Project - Fabric, Sawtooth - Versatile and Empowering 22. Ê ÊEnterprise Blockchain Platforms- A brief look at options 23. Ê ÊDMADV: Lean Six Sigma inspired approach to architect a BCT Solution 24. Ê ÊScaling up the Blockchain ProjectÊ 25. Ê ÊBlockchain as a Service- Various platforms available 26. Ê ÊBlockchain Applications in Action- Case study 27. Ê ÊBlockchain use cases- Enterprises, Government, NGOs 28. Ê ÊBlockchainified Future- A Vision for progressive enterprises 29. Ê ÊManeuvering in the World of GDPRÊ 30. Ê ÊA safer and secure world with Blockchain based solutions 31. Ê ÊAnnexure 1: Blockchain Glossary 32. Ê ÊAnnexure 2: Big Data Analytics - Applications Across Global Enterprises 33. Ê ÊAnnexure 3: Prominent Blockchain Based Applications and DAOs 34. Ê ÊAnnexure 4: Consensus Models- A Practical Comparison 35. Ê ÊAnnexure 5: Enterprise Blockchain Applications- Top use cases x Blockchain The Untold Story 36. Ê ÊAnnexure 6: Corda Key Concepts 37. Ê ÊAnnexure 7: Example of a Blockchain Technical White paperÊ 38. Ê ÊAnnexure 8: More on 3 Cs of Blockchain-Consensus, CIA & CAP. 39. Ê ÊAnnexure 9: Concepts addressed in the bookÊ 40. Ê ÊTestimonials
Blockchain The Untold Story
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Author : Srinivas Mahankali
language : en
Publisher: BPB Publications
Release Date : 2018-06-24
Blockchain The Untold Story written by Srinivas Mahankali and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-24 with Computers categories.
Description This book is indeed a great effort to put Blockchain in a right perspective with respect to other cutting edge technologies and its utility beyond the Bitcoin for En terrine, NGOs, Government & Institutions. Enjoyed the journey from the birth of the Internet to Blockchain enabled future!Blockchain is known as the Internet of Transactions and has the potential to disrupt the way business transactions are conducted in the digital economy. This book aims to demystify Blockchain create awareness and encourage the uptake of this revolutionary technology.Table of Contents Introduction- How it started? Rise of Blockchain Religion Whodunnit - Unravelling the Mystery of Bitcoin's Origin Blockchain - Some FAQs What is Blockchain? Some fundamentals Its 'Data' Stupid!- The Rising Power of Data Exponents The Rise of Digital Marketing: How it all Started Customer Relationship Management (CRM) Big Data Analytics & its Implications to Organisations Machine Learning & Artificial Intelligence: Automating the Future Internet of Things- The booming penetration . Malware Attacks and the Cyberthreats Risks of Centralisation & Single Points of Failure General Data Protection Regulations and Their Implications Blockchain- An introduction Bitcoin & The Blockchain - The inception of the 'BigBang' Key Features and Benefits of Blockchain Ethereum- The State Machine DAOs & ICOs- Facilitating Entrepreneurship Blockchain Certified LLPs to Boost Entrepreneurship Blockchain Platforms for Web 2.0 Applications The Birth of Enterprise Blockchain Hyperledger Project - Fabric, Sawtooth - Versatile and Empowering Enterprise Blockchain Platforms- A Brief Look at Options DMADV: Lean Six Sigma Inspired Approach to Architect a BCT Solution Scaling up the Blockchain Project Blockchain as a Service- Various platforms available Blockchain Applications in Action- Case study Blockchain Use Cases- Enterprises, Government, NGOs Blockchainified Future- A Vision For Progressive Enterprises Manoeuvring in the World of GDPR A Safer and Secure World with Blockchain Based SolutionsAnnexure 1 Blockchain GlossaryAnnexure 2 Big Data Analytics - Applications Across Global EnterprisesAnnexure 3 Prominent Blockchain Based Applications and DAOs Annexure 4 Consensus Models- A Practical ComparisonAnnexure 5 Enterprise Blockchain Applications- Top Use CasesAnnexure 6 Example of ICO White paperAnnexure 7 Concepts addressed in the book
Social Media And Online Consumer Decision Making In The Fashion Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2023-08-01
Social Media And Online Consumer Decision Making In The Fashion Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Global Developments In Nation Branding And Promotion Theoretical And Practical Approaches
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Author : Masouras, Andreas
language : en
Publisher: IGI Global
Release Date : 2023-07-17
Global Developments In Nation Branding And Promotion Theoretical And Practical Approaches written by Masouras, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-17 with Business & Economics categories.
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Contemporary Approaches Of Digital Marketing And The Role Of Machine Intelligence
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Author : Munna, Afzal Sayed
language : en
Publisher: IGI Global
Release Date : 2023-08-01
Contemporary Approaches Of Digital Marketing And The Role Of Machine Intelligence written by Munna, Afzal Sayed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.
Management And Marketing For Improved Retail Competitiveness And Performance
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2023-07-28
Management And Marketing For Improved Retail Competitiveness And Performance written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-28 with Business & Economics categories.
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Business Drivers In Promoting Digital Detoxification
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Author : Grima, Simon
language : en
Publisher: IGI Global
Release Date : 2024-01-10
Business Drivers In Promoting Digital Detoxification written by Grima, Simon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-10 with Computers categories.
The rapid progression of the digital age has brought both benefits and drawbacks. While the convenience of constant connectivity and digital devices is undeniable, the increasing screen time poses health and well-being challenges. With a significant portion of the global population now regularly using the internet, concerns about issues like digital addiction, shorter attention spans, and lifestyle diseases have become urgent matters. Addressing these challenges and charting a sustainable path forward is imperative. Business Drivers in Promoting Digital Detoxification delves into contemporary initiatives across various industries that advocate for digital detox. This book showcases opportunities within this transformative trend, spanning from health and tourism to unexpected sectors. It not only highlights the necessity of digital detox for health but also reveals its potential as a gateway to innovative business ventures. Catering to academics, researchers, students, and professionals, this book serves as a guiding beacon in the complexities of the digital era. It not only clarifies the motivations behind the digital detox movement but also explores its implications. More than just insights, this book offers a roadmap to shape a healthier and sustainable future in our digitally connected world. Engage in this pivotal conversation, explore its pages, and gain the knowledge to drive meaningful change for yourself, your organization, and society as a whole.