The Rise Of Blockchain Applications In Customer Experience
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The Rise Of Blockchain Applications In Customer Experience
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Author : Majeed, Mohammed
language : en
Publisher: IGI Global
Release Date : 2023-11-14
The Rise Of Blockchain Applications In Customer Experience written by Majeed, Mohammed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
Applications Of Blockchain Technology In Business
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Author : Mohsen Attaran
language : en
Publisher:
Release Date : 2019
Applications Of Blockchain Technology In Business written by Mohsen Attaran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Educational technology categories.
The book discusses the various ways that blockchain technology is changing the future of money, transactions, government, and business. The first two chapters walk through the foundation of blockchain. Chapters 3-12 look at applications of blockchain in different industries and highlight its exciting new business applications. It show why so many companies are implementing blockchain, and present examples of companies who have successfully employed the technology to improve efficiencies and reduce costs. Chapter 13 highlights blockchain's powerful potential to foster emerging markets and economies including smart cities, value-based healthcare, decentralized sharing economy, machine to machine transactions, data-sharing marketplace, etc. Chapter 14 offers a conceptual model, provides information and insights, and covers a step-by-step approach to plan and develop blockchain-based technology.
Blockchain Technology And Applications For Digital Marketing
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Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Blockchain Technology And Applications For Digital Marketing written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
Blockchain Applications In Iot Security
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Author : Patel, Harshita
language : en
Publisher: IGI Global
Release Date : 2020-09-18
Blockchain Applications In Iot Security written by Patel, Harshita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-18 with Computers categories.
Like many other scientific innovations, scientists are looking to protect the internet of things (IoT) from unfortunate losses, theft, or misuse. As one of the current hot trends in the digital world, blockchain technology could be the solution for securing the IoT. Blockchain Applications in IoT Security presents research for understanding IoT-generated data security issues, existing security facilities and their limitations and future possibilities, and the role of blockchain technology. Featuring coverage on a broad range of topics such as cryptocurrency, remote monitoring, and smart computing, this book is ideally designed for security analysts, IT specialists, entrepreneurs, business professionals, academicians, researchers, students, and industry professionals seeking current studies on the limitations and possibilities behind competitive blockchain technologies.
Cases On Metaverse And Consumer Experiences
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Author : Gonçalves Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2025-02-27
Cases On Metaverse And Consumer Experiences written by Gonçalves Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-27 with Computers categories.
The metaverse represents a transformative shift in how individuals and businesses interact, blending physical and virtual realities to create immersive digital experiences. Its rapid evolution, driven by advancements in virtual reality, augmented reality, and extended reality, is reshaping industries such as education, healthcare, retail, and entertainment. With projections of significant market growth and increasing user adoption, the metaverse is redefining consumer behavior, business strategies, and economic models. As younger generations embrace virtual experiences and digital ownership, organizations must adapt to new forms of engagement and communication. Understanding the opportunities and challenges of this emerging digital landscape is essential for shaping its impact on society, commerce, and policymaking. Cases on Metaverse and Consumer Experiences explores the use of the metaverse in companies' marketing practices. It examines the development of new businesses, and the creation of consumer experiences using metaverse technology. This book covers topics such as ethics and law, machine learning, and patient care, and is a useful resource for academicians, researchers, business and marketing professionals, technology developers, entrepreneurs, policymakers, and more.
Marketing Intelligence Part A
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Author : Mudita Sinha
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-01
Marketing Intelligence Part A written by Mudita Sinha and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-01 with Business & Economics categories.
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.
New Trends In Marketing And Consumer Science
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-05-17
New Trends In Marketing And Consumer Science written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-13
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Business & Economics categories.
Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) methods and statistics to create robust frameworks for making informed and strategic decisions. Computational and modeling breakthroughs have resulted in a significant increase in the use of MCDM methods in marketing in the past decade, making it an ideal solution for many marketing problems. Statistics can now be used to conduct MCDM analyses on a variety of marketing problems, including new product introduction and pricing, using multiple data sources. Businesses can make more informed, strategic, and effective decisions by using MCDM methods and statistical analysis in marketing. By using these tools, marketers can improve market performance and competitive advantage by optimizing product development, pricing strategies, market segmentation, and campaign effectiveness. Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing explores the effects of MCDM techniques on marketing practices. It covers a wide range of statistics and research to examine MCDM in shaping modern consumer science. This book covers topics such as management science, product development, and consumer behavior, and is a useful resource for marketers, business owners, data scientists, academicians, and researchers.
Sustainable Practices In The Fashion And Retail Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-07
Sustainable Practices In The Fashion And Retail Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
Sustainable shopping practices are becoming more prevalent in the fashion and retail industry as consumers demand more ethical and environmentally friendly products. The industry's negative environmental and social impacts are being reduced through these efforts, which often create high levels of waste, pollution, and exploitation. Technological advancements, shifting values, and changing economic and environmental conditions are shaping the future of consumer shopping habits. As the impact of consumers on society and the environment grows, and digital innovations alter the way people interact with brands, the retail landscape is expected to change significantly. Further exploration of these sustainable practices may provide improved solutions for environmentally conscious fashion and retail businesses. Sustainable Practices in the Fashion and Retail Industry explores the continuing trends of sustainable techniques and practices in the fashion and retail business. It examines how consumer habits are evolving toward more thoughtful, personalized, and technology-driven experiences that align with modern values and lifestyles. This book covers topics such as green marketing, social media, and circular economy, and is a useful resource for business owners, policymakers, entrepreneurs, economists, academicians, and researchers.