The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production
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The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production
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Author : Kalorth, Nithin
language : en
Publisher: IGI Global
Release Date : 2024-01-24
The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production written by Kalorth, Nithin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Social Science categories.
The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.
Exploring The Impact Of Ott Media On Global Societies
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Author : Kalorth, Nithin
language : en
Publisher: IGI Global
Release Date : 2024-02-27
Exploring The Impact Of Ott Media On Global Societies written by Kalorth, Nithin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-27 with Social Science categories.
In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.
Artificial Intelligence In Cultural Production
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Author : Dal Yong Jin
language : en
Publisher: Routledge
Release Date : 2021-05-26
Artificial Intelligence In Cultural Production written by Dal Yong Jin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Language Arts & Disciplines categories.
This book offers an in-depth academic discourse on the convergence of AI, digital platforms, and popular culture, in order to understand the ways in which the platform and cultural industries have reshaped and developed AI-driven algorithmic cultural production and consumption. At a time of fundamental change for the media and cultural industries, driven by the emergence of big data, algorithms, and AI, the book examines how media ecology and popular culture are evolving to serve the needs of both media and cultural industries and consumers. The analysis documents global governments’ rapid development of AI-relevant policies and identifies key policy issues; examines the ways in which cultural industries firms utilize AI and algorithms to advance the new forms of cultural production and distribution; investigates change in cultural consumption by analyzing the ways in which AI, algorithms, and digital platforms reshape people’s consumption habits; and examines whether governments and corporations have advanced reliable public and corporate policies and ethical codes to secure socio-economic equality. Offering a unique perspective on this timely and vital issue, this book will be of interest to scholars and students in media studies, communication studies, anthropology, globalization studies, sociology, cultural studies, Asian studies, and science and technology studies (STS).
Digital Entertainment
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Author : Subhankar Das
language : en
Publisher: Springer Nature
Release Date : 2021-02-06
Digital Entertainment written by Subhankar Das and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-06 with Business & Economics categories.
This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).
The Palgrave Handbook Of Children S Film And Television
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Author : Casie Hermansson
language : en
Publisher: Springer
Release Date : 2019-05-28
The Palgrave Handbook Of Children S Film And Television written by Casie Hermansson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-28 with Performing Arts categories.
This volume explores film and television for children and youth. While children’s film and television vary in form and content from country to country, their youth audience, ranging from infants to “screenagers”, is the defining feature of the genre and is written into the DNA of the medium itself. This collection offers a contemporary analysis of film and television designed for this important audience, with particular attention to new directions evident in the late twentieth and early twenty-first centuries. With examples drawn from Iran, China, Korea, India, Israel, Eastern Europe, the Philippines, and France, as well as from the United States and the United Kingdom, contributors address a variety of issues ranging from content to production, distribution, marketing, and the use of film, both as object and medium, in education. Through a diverse consideration of media for young infants up to young adults, this volume reveals the newest trends in children’s film and television and its role as both a source of entertainment and pedagogy.
Hegemonic Mimicry
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Author : Kyung Hyun Kim
language : en
Publisher: Duke University Press
Release Date : 2021-09-13
Hegemonic Mimicry written by Kyung Hyun Kim and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-13 with Social Science categories.
In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television, which is also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu's adaptation of American sensibilities and genres, he shows how the commercialization of Korean popular culture has upended the familiar dynamic of major-to-minor cultural influence, enabling hallyu to become a dominant global cultural phenomenon. At the same time, its worldwide popularity has rendered its Koreanness opaque. Kim argues that Korean cultural subjectivity over the past two decades is one steeped in ethnic rather than national identity. Explaining how South Korea leaped over the linguistic and cultural walls surrounding a supposedly “minor” culture to achieve global ascendance, Kim positions K-pop, Korean cinema and television serials, and even electronics as transformative acts of reappropriation that have created a hegemonic global ethnic identity.
Korea S Platform Empire
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Author : Seongcheol Kim
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-07
Korea S Platform Empire written by Seongcheol Kim and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-07 with Social Science categories.
Korea’s Platform Empire explores the evolution of digital platforms in South Korea’s media sphere, and their global political, economic, cultural, and technological influence. With a focus on Korea in the context of the global platform revolution, the book takes a methodical look at the broader social implications and the impact on cultural production. The authors explore various facets of the media and cultural industries—looking beyond social media to news broadcasting and the music industry—and look at the policy and regulations behind this shifting technological advancement. This book will appeal to students and scholars working on media industries, digital media, platform studies, information and technology studies, Korean and East Asian media studies, and the creative and cultural industries.
Undergraduate Research In Mass Media Ugrimm 2021
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Author : Dr. Manjula Srinivas
language : en
Publisher: Shineeks Publishers
Release Date : 2022-04-21
Undergraduate Research In Mass Media Ugrimm 2021 written by Dr. Manjula Srinivas and has been published by Shineeks Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-21 with Education categories.
Researching and obtaining new information is a very crucial part of a wandering mind. Neil Armstrong very aptly said, “Researching is the process to create new knowledge.” It helps an individual in broadening their intellect base which in turn makes them a well-adjusted and informed member of society. This compilation titled ‘UgRIMM-2021’ is an effort by the department of Mass Media under the guidance of our dear Principal Dr.HemlataBagla to instill research value at an undergraduate level. It is a one-of-a-kind Research initiative that took place with the help of multiple online training sessions by in-house as well as external faculty. One hundred and thirty research papers were penned down independently by our second-year undergraduate students of the BAMMC course. Our main objective with UgRIMM was to instill a sense of curiosity and comfort surrounding the word ‘research’ instead of the telltale uncertainty students feel when the word is brought up. Our approach towards research coupled with frequent interactive sessions with experts in the field of research aimed to make our students better at the prospects of researching and writing research papers.
Innovation In Advertising And Branding Communication
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Author : Lluís Mas-Manchón
language : en
Publisher: Routledge
Release Date : 2020-10-07
Innovation In Advertising And Branding Communication written by Lluís Mas-Manchón and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Business & Economics categories.
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
Mapping Innovation In India S Creative Industries
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Author : Rohit K Dasgupta
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-01
Mapping Innovation In India S Creative Industries written by Rohit K Dasgupta and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-01 with Political Science categories.
The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.