The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production
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The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production
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Author : Kalorth, Nithin
language : en
Publisher: IGI Global
Release Date : 2024-01-24
The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production written by Kalorth, Nithin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Social Science categories.
The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.
Digital Transformation Initiatives For Agile Marketing
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Author : Maravilhas, Sérgio
language : en
Publisher: IGI Global
Release Date : 2024-10-16
Digital Transformation Initiatives For Agile Marketing written by Maravilhas, Sérgio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-16 with Business & Economics categories.
In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.
Corporate Management In The Digital Age
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Author : Lin, Hua
language : en
Publisher: IGI Global
Release Date : 2025-04-02
Corporate Management In The Digital Age written by Lin, Hua and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-02 with Business & Economics categories.
The landscape of corporate management is evolving in an era of rapid technological advancements. Digital technologies like artificial intelligence (AI), big data analytics, blockchain, and the Internet of Things (IoT) are transforming traditional management practices across sectors like marketing, finance, human resources, and operations. By providing a consolidated and updated body of knowledge on corporate management in the digital age, businesses may progress their management practices, incorporating more effective strategies. It is critical to stay abreast of the latest trends and best practices in digital corporate management in an already competitive environment. Corporate Management in the Digital Age delves into the various strategies, tools, and frameworks that businesses need to thrive and remain competitive. It contributes to future directions in research, fostering innovation and development of more effective management theories and practices. Covering topics such as instant logistics services, territorial branding, and access management, this book is an excellent resource for industry practitioners, business owners, managers, researchers, academicians, and more.
New Challenges Of The Global Economy For Business Management
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Author : Sebastian Kot
language : en
Publisher: Springer Nature
Release Date : 2025-06-17
New Challenges Of The Global Economy For Business Management written by Sebastian Kot and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-17 with Business & Economics categories.
This book features a curated selection of works from the Global Conference on Entrepreneurship and Economy in an Era of Uncertainty (EEEU-24), organized by the International Research Center for Higher Education and Business Cooperation based in Poland in collaboration with academic partners: Czestochowa University of Technology, Swinburne University of Technology, Vietnam and King Mongkut’s Institute of Technology Ladkrabang, Thailand. It explores the critical role of entrepreneurship in the digital age, emphasizing the necessity of innovation for businesses to withstand global crises such as pandemics and geopolitical tensions that adversely affect the economy. The book aims to illuminate the transformative effect of digital innovation on fostering entrepreneurial ventures and emphasizes the significance of adept organizational management in nurturing and sustaining successful businesses. The book highlights the influential impact of digital innovation on entrepreneurial success and the importance of organizational management in maintaining a thriving business. It covers topics such as the synergy between innovation and entrepreneurship, promoting sustainability in business practices, integrating supply chain and logistics management, and enhancing educational pursuits through entrepreneurial activities. Aimed at providing valuable and practical insights for scholars and practitioners interested in the intersection of innovation, disruption, and entrepreneurship, this book sheds light on how emerging technologies and innovations are reshaping entrepreneurship and corporate governance, thereby enriching the knowledge base for those invested in the evolving dynamics of business and innovation.
Entrepreneurship Innovation And Education For Performance Improvement
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Author : Salman, Syed Ahmed
language : en
Publisher: IGI Global
Release Date : 2024-08-13
Entrepreneurship Innovation And Education For Performance Improvement written by Salman, Syed Ahmed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-13 with Business & Economics categories.
Entrepreneurship, innovation, and education intersections have become crucial in driving organizational and individual success in today’s quickly changing economic world. Globalization, technological innovation, and evolving consumer habits constantly transform sectors, requiring quick and innovative answers. The key to this transition is encouraging entrepreneurial attitudes, developing new methods, and using educational frameworks to improve performance in all areas. Entrepreneurship Innovation and Education for Performance Improvement thoroughly examines the ways in which these interrelated areas might collaboratively boost the performance of both organizations and individuals in the current dynamic business landscape. It investigates the interconnections among entrepreneurship, innovation, and education, clarifying how these components contribute to improving performance in both new and existing business ventures. By analyzing present patterns, upcoming approaches, and the revolutionary capability of combining these areas, this book sheds light on promoting a culture of ongoing improvement and success in the modern corporate environment. Covering topics such as entrepreneurial leadership, performance improvement, and sustainability, this book is an essential resource for postgraduate students, researchers, lecturers, industry practitioners, entrepreneurs, business leaders, and more.
Real World Applications Of Ai Innovation
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Author : Mallik, Saurav
language : en
Publisher: IGI Global
Release Date : 2024-12-02
Real World Applications Of Ai Innovation written by Mallik, Saurav and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Computers categories.
Artificial intelligence (AI) innovation works to transform various sectors, driving efficiency, enhancing decision-making, and creating new opportunities for growth. From healthcare and finance to agriculture and entertainment, real-world applications of AI are demonstrating its potential to solve complex problems and improve everyday life. As these technologies continue to evolve, further exploration into the integration of AI into different fields may allow for a more efficient, sustainable, and innovative future. Real-World Applications of AI Innovation explores the latest advancements and practical applications of artificial intelligence across various domains. It delves into cutting-edge AI methodologies, algorithms, and technologies, providing readers with a deep understanding of the current landscape and future trends in AI research and development. This book covers topics such as smart farming, machine learning, and deep neural networks, and is a useful resource for computer engineers, scientists, medical professionals, agriculturalists, educators, researchers, academicians, and business owners.
Leveraging Ai For Effective Digital Relationship Marketing
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2024-10-11
Leveraging Ai For Effective Digital Relationship Marketing written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-11 with Business & Economics categories.
Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Data Driven Marketing For Strategic Success
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Author : Rosário, Albérico Travassos
language : en
Publisher: IGI Global
Release Date : 2024-08-09
Data Driven Marketing For Strategic Success written by Rosário, Albérico Travassos and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Business & Economics categories.
In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.
Utilizing Virtual Communities In Professional Practice
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Author : Smerda-Mason, Dana L.
language : en
Publisher: IGI Global
Release Date : 2024-07-23
Utilizing Virtual Communities In Professional Practice written by Smerda-Mason, Dana L. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-23 with Computers categories.
In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounced. Global organizations grapple with the challenge of fostering connections for diverse purposes, ranging from team building to promoting inclusivity in the context of diversity, equity, and inclusion (DEI), and addressing collaborative operational needs. A deep dive into the creation and utilization of virtual communities, illuminating their effectiveness in various professional settings across industries is necessary to empower leaders to connect with their teams. From informal social learning environments to formal organizational structures, more knowledge is needed to showcase how professionals can leverage authentic connections to inform and support modern professional practice. Utilizing Virtual Communities in Professional Practice serves this purpose and stands as a comprehensive guide that seeks to support professionals in exploring the latest theoretical frameworks underpinning successful virtual communities. Each chapter of the book combines theoretical insights with practical applications, rooted in research and supported by relevant literature. By providing examples from diverse industries, the book empowers individuals to consider new virtual community approaches for their unique professional settings. The objective is to equip readers with new ideas and considerations, enabling them to customize and implement virtual communities effectively in realms such as education, business, and community engagement.
Exploring The Impact Of Ott Media On Global Societies
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Author : Kalorth, Nithin
language : en
Publisher: IGI Global
Release Date : 2024-02-27
Exploring The Impact Of Ott Media On Global Societies written by Kalorth, Nithin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-27 with Social Science categories.
In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.