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The Strategy Of Renault Sa

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The Strategy Of Renault Sa

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Author : Sebastian Martin
language : en
Publisher: GRIN Verlag
Release Date : 2005-08-10

The Strategy Of Renault Sa written by Sebastian Martin and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-10 with Business & Economics categories.

Essay from the year 2005 in the subject Business economics - General, grade: 1,3, University of Brighton, course: Strategy for International Business, language: English, abstract: This assignment paper will describe Renault’s current competitive strategy and competitive advantage. It will be explained why the strategy has been adopted and which impact it has towards the companies recent performance. Moreover, recommendations for its future strategy shall be provided. Closer information concerning Renault is mentioned in the appendix.

The Renault Nissan Alliance

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Author : Martin Thomas
language : en
Publisher: GRIN Verlag
Release Date : 2013-01-30

The Renault Nissan Alliance written by Martin Thomas and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Business & Economics categories.

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.

The Renault Nissan Alliance A Case Study

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Author : Nils Croger
language : en
Publisher:
Release Date : 2016-04-13

The Renault Nissan Alliance A Case Study written by Nils Croger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-13 with categories.

Document from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Ramkhamhaeng University (Institute of International Studies), language: English, abstract: This case study focuses on the strategic alliance of Renault and Nissan. It examines the history of the partnership and the question why the cooperation of the two companies from vastly different cultures was as successful. The story of Renault is first the story of a man with an unusual destiny. The adventure began on December 24, 1898. At this time Louis Renault took up a challenge to drive his A-type Voiturette up the steep Rue Lepic in Paris. Founded in 1898 by Louis Renault Voiturette, the company quickly became the leading industrial manufacturer in France. The mechanical, design and stylish innovation make it to a famous brand. Renault as a company has contributed immensely to the development of the automobile industry all over the world. The Renault company employs over 166.000 people across the globe with production plants in Europe and outside Europe (www.renault.com, 2015). Nissan was jointly established in December 1933 in Japan as Jidosha Seizo Co., Ltd by Nihon Sangyo Co., and Tobata Imono Co. to manufacture and sell Datsun cars and parts. In June 1934, the company was bought by a new sole owner; Nihon Sangyo, who later changed the company's name to Nissan Motor Co., Ltd. The company works with manufacturing, sales and related business of automotive products, industrial machinery and marine equipments. The Nissan company employs over 133.000 people (Nissan facts booklet found on www.nissan-global, 2015).

An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault

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Author : Nina Rakowski
language : en
Publisher: GRIN Verlag
Release Date : 2008-10-08

An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault written by Nina Rakowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-08 with Business & Economics categories.

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance’s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.

An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault

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Author : Nina Rakowski
language : en
Publisher: GRIN Verlag
Release Date : 2009-08

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: ...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance's success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.

Strategic Alliances

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Author : Thomas Loska
language : de
Publisher: Grin Publishing
Release Date : 2011

Strategic Alliances written by Thomas Loska and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Manchester Metropolitan University Business School, language: English, abstract: Strategic alliances have become a very popular form of partnerships, regard-ing to the increased number in the last decades. However, they are not natu¬rally successful. This paper briefly describes the prominent Renault-Nissan alliance, mostly from Nissan's view, and tries to analyse the key-factors of its success. Due the fact that Nissan was in a very bad financial condition during the 90s and on the way to face bankruptcy, this paper argues how successful allying companies can be if each of them has that what the other needs. Furthermore it will be shown that alliances continuously develop.

Strategic Management

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Author : Adrian Haberberg
language : en
Publisher: Oxford University Press
Release Date : 2008

Strategic Management written by Adrian Haberberg and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.

Automotive Management

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Author : Jens Diehlmann
language : en
Publisher: Walter de Gruyter
Release Date : 2012-11-12

Automotive Management written by Jens Diehlmann and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Strategic Management Of Technological Learning

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Author : Elias Carayannis
language : en
Publisher: CRC Press
Release Date : 2018-10-08

Strategic Management Of Technological Learning written by Elias Carayannis and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Technology & Engineering categories.

How do companies such as BMW, Airbus Industrie, and Bayer leverage technology and learn to thrive where others fail? This book provides a one-stop resource on technology, innovation, and knowledge management. It gives you a tool for gaining short-term, case-specific insight and long-term, industry-wide understanding of the best technology management and learning policies and practices. The Strategic Management of Technological Learning explores a portfolio of case studies on technology-driven-but not exclusively high-tech-companies that have an overall long-term record of success and prosperity. Through in-depth interviews with industry practitioners, the author empirically identifies the presence of Strategic or Active Incrementalism. The following chart shows the studied firms, which operate at high risk and uncertainty, very dynamic, and technologically intensive business environments:

Strategies Of Multinational Corporations And Social Regulations

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Author : Xavier Richet
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-03-18

Strategies Of Multinational Corporations And Social Regulations written by Xavier Richet and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-18 with Business & Economics categories.

This contributed volume seeks to provide a unique window on the globalization process by analyzing the dynamics of Foreign Direct Investment (FDI) in Europe and Asia, as well as its influence on the renewal of public policies and regulations, both transnational and local. It discusses the link between the trans-nationalization of productive and business systems and the renewal of local regulations in the light of concerns over competitiveness and attractiveness, as well as new social tensions. Multinational corporations (MNCs) as key actors of globalization are central for understanding the new interactions between the global, regional and local dimensions as well as for highlighting the challenges of regulation both at transnational level and within national boundaries. Research approaches along two broad lines are presented: First, a theoretical and empirical approach that examines links between the strategies of multinationals and local public policy in order to contribute to a better understanding of the institutional dynamics of social regulation. Second, a comparative approach that compares regional spaces, with particular attention to Europe on the one hand, and to the two great emerging powers, China and India, on the other.

The Strategy Of Renault Sa

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