The Tools And Modules Of Digital Marketing

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The Tools And Modules Of Digital Marketing

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Author : Vishaw Deepak
language : en
Publisher:
Release Date : 2020-06-27

The Tools And Modules Of Digital Marketing written by Vishaw Deepak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-27 with categories.

The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition and contains 21 important modules of digital marketing which provides the most comprehensive guide to all important aspects of digital marketing and the step framework for planning, integration, and measurement of each digital channel platform and technologies. From this book, you will learn about 21 models of digital marketing (eg, WordPress, Lead Generation, Viral Marketing, etc.) from zero levels to advanced level. This book provides a step-by-step guide to implementing the key aspects of online marketing. It will be equally useful in both training and self-learning scenarios. after reading this book - and completing the modules within it, the Reader will be equipped to undertake any digital marketing role within a variety of organizations. This book provides a complete course of digital marketing, through this course, you can make your career in the field of digital marketing or you can find yourself as a digital entrepreneur.In this book, you'll discover: p p⚫ How to get new customers, clients.⚫ How to make more profit from existing customers.⚫ How to your website, e-commerce, or blog and how to monetize them.⚫ A simple step-by-step process for creating your personalized marketing plan.⚫ How to analyze your competitors Plan

Digital Marketing

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Author : Dave Chaffey
language : en
Publisher: Pearson UK
Release Date : 2019-02-05

Digital Marketing written by Dave Chaffey and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Strategic Digital Marketing Top Digital Experts Share The Formula For Tangible Returns On Your Marketing Investment

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Author : Eric Greenberg
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-09-06

Strategic Digital Marketing Top Digital Experts Share The Formula For Tangible Returns On Your Marketing Investment written by Eric Greenberg and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-06 with Business & Economics categories.

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Digital Marketing Excellence

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Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-31

Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-31 with Business & Economics categories.

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Digital Marketing Mastery

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Author : Virversity Online Courses
language : en
Publisher: eBookIt.com
Release Date : 2025-02-20

Digital Marketing Mastery written by Virversity Online Courses and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.

Unlock the full potential of digital marketing with our comprehensive Digital Marketing Mastery course. Designed for both beginners and seasoned marketers, this course offers essential insights and advanced strategies to elevate your marketing efforts. By the end of this course, you'll have the knowledge and skills needed to execute effective digital marketing campaigns and drive measurable results for your business. Master Digital Marketing Strategies and Techniques Gain a thorough understanding of digital marketing concepts and the customer journey. Learn how to set clear and measurable marketing goals and identify target audiences. Explore key digital marketing channels, including SEO, PPC, social media, and email marketing. Develop effective content marketing strategies and optimize website content for search engines. Engage audiences on social media platforms and create impactful ad campaigns. Track campaign performance with analytics and enhance conversion rates. Stay ahead with insights into future trends and emerging technologies in digital marketing. Comprehensive Guide to Digital Marketing Success Digital marketing is an ever-evolving field that requires a solid foundation and a keen understanding of various strategies and tools. This course begins with an introduction to digital marketing concepts, providing you with an overview of the digital marketing landscape and the customer journey stages. You'll learn to navigate through the digital marketing funnel effectively, ensuring that you can guide potential customers from awareness to conversion. One of the critical aspects of digital marketing is setting clear and measurable goals. Our course will teach you how to define these goals, along with techniques for identifying and understanding your target audience. You'll discover the importance of crafting valuable and relevant content and how it plays a crucial role in engaging your audience and driving traffic. The course delves deep into the fundamentals of SEO, covering everything from keyword research to on-page and technical SEO. You'll learn how to enhance your website's visibility on search engines and build authority through effective link-building strategies. Additionally, you'll explore paid advertising basics, including PPC and display advertising, and gain insights into designing impactful ad campaigns. Social media marketing is another vital component of this course. You'll learn how to leverage social platforms to engage with your audience effectively. Our email marketing module will guide you in building and nurturing your email lists, ensuring you can maintain a direct line of communication with your audience. To measure the success of your campaigns, you'll explore analytics and performance tracking tools. The course will also equip you with techniques to improve conversion rates, ensuring that your marketing efforts translate into tangible results. Finally, stay ahead of the curve by exploring future trends and emerging technologies in digital marketing. Upon completing the Digital Marketing Mastery course, you'll be equipped with a comprehensive skill set that empowers you to execute successful digital marketing campaigns. You'll be able to adapt to the dynamic digital landscape, drive growth, and achieve your marketing objectives with confidence.

Understanding Digital Marketing

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Author : Dishek J. Mankad
language : en
Publisher: BPB Publications
Release Date : 2019-09-18

Understanding Digital Marketing written by Dishek J. Mankad and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-18 with Business & Economics categories.

Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Ê Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer.Ê Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. KEY FEATURES Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains steps to generate the lead for your business WHAT WILL YOU LEARN Basic concepts of Digital Marketing Website Planning & Creation, Search Engine Optimization(SEO) PPC Advertising With Google & Optimization Google Analytics WHO THIS BOOK IS FOR Digital Marketing is designed as a textbook for management students specialising in marketing. Table of Contents 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E Ð Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing Ð The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer

Digital Marketing Fundamentals

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Author : Marjolein Visser
language : en
Publisher: Taylor & Francis
Release Date : 2021-07-05

Digital Marketing Fundamentals written by Marjolein Visser and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-05 with Business & Economics categories.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Digital Marketing Essentials Strategies For The Modern Business

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Author : Cybellium
language : en
Publisher: Cybellium
Release Date :

Digital Marketing Essentials Strategies For The Modern Business written by Cybellium and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Digital Marketing With Drupal

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Author : Jose Fernandes
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-03-04

Digital Marketing With Drupal written by Jose Fernandes and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-04 with Computers categories.

Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

Promoting The Digitalization Of Small And Medium Sized Agrifood Enterprises In Asia And The Pacific

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Author : Gálvez Nogales, E.
language : en
Publisher: Food & Agriculture Org.
Release Date : 2023-12-11

Promoting The Digitalization Of Small And Medium Sized Agrifood Enterprises In Asia And The Pacific written by Gálvez Nogales, E. and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Political Science categories.

Small and medium-sized enterprises (SMEs) constitute the large majority of businesses both globally and in Asia and the Pacific. Despite their undeniable importance, the literature on SMEs in general, and agrifood SMEs in particular, is relatively limited. One specific area that deserves deeper consideration is the extent of digital engagement of agrifood SMEs along the agrifood value chain, from farm to retail and food services, in countries in Asia and the Pacific. The goal of this publication is to understand the current status of digitalization of agri-SMEs in Asia and the Pacific, what this process looks like and how to improve it. A value-chain approach was adopted to evaluate the digital maturity of all types of agri-SMEs across previously siloed categories – from farm to fork, and in the core and the extended value chain. The report analyses the benefits of digital transformation for agri-SMEs and the challenges they face in this process. Next, the report outlines practical and actionable measures that governments and other stakeholders may undertake to help agrifood SMEs stay ahead in the digital age. Special attention is given to the creation of a digital environment that enables agri-SMEs to increase the efficiency of their operations and allow them to grow. This is particularly important given that many agri-SMEs are located in rural agricultural areas, (where more than half of the population in Asia and the Pacific still resides), but where the environment is less favourable to digital transformation.