Trade Show Convention Guide
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Trade Show Convention Guide
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Author :
language : en
Publisher:
Release Date : 1995
Trade Show Convention Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Convention facilities categories.
The Complete Idiot S Guide To Trade Shows
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Author : Linda Musgrove
language : en
Publisher: Penguin
Release Date : 2009-03-03
The Complete Idiot S Guide To Trade Shows written by Linda Musgrove and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
Trade Show Convention Guide 1995 96
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Author :
language : en
Publisher:
Release Date : 1995-06-01
Trade Show Convention Guide 1995 96 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-06-01 with categories.
Professional Trade Show Exhibit Manager S Handbook
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Author : Brett Alexander Lipeles
language : en
Publisher: Brett A Lipeles
Release Date : 2006
Professional Trade Show Exhibit Manager S Handbook written by Brett Alexander Lipeles and has been published by Brett A Lipeles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The quintessential guide to purchasing and running your trade show display booth or exhibit for less. Unlike all of the other books written about how to present your company and product at the show, this handbook covers every part of the trade show display logistics cycle such as: Preparing the Request for Proposal and purchasing the booth; Shipping the exhibit; Managing the various union workers at the show to maximize efficiency during display installation and dismantle; Working with show management to achieve your results; Packing, shipping, and storing your exhibit; Qualifying, negotiating with and choosing service providers and checking the related bills and getting those bills corrected before, during and after the show. These are proven techniques: If you master and apply the tips that are documented within this guide you will reduce the costs of running your exhibit by an average of 30% at each and every show that you attend.
Expo Essentials
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Author : Chris Van der Leer
language : en
Publisher:
Release Date : 2013
Expo Essentials written by Chris Van der Leer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Trade shows categories.
Expositions And Trade Shows
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Author : Deborah Robbe
language : en
Publisher: Wiley-Interscience
Release Date : 1999-09-17
Expositions And Trade Shows written by Deborah Robbe and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09-17 with Business & Economics categories.
The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
The Platinum Rule For Trade Show Mastery
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Author : Tony Alessandra
language : en
Publisher: Morgan James Publishing
Release Date : 2007-11-01
The Platinum Rule For Trade Show Mastery written by Tony Alessandra and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-01 with Business & Economics categories.
In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
Powerful Exhibit Marketing
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Author : Barry Siskind
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-23
Powerful Exhibit Marketing written by Barry Siskind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-23 with Business & Economics categories.
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
The Guerrilla Guide To High Tech Trade Shows
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Author : Michael Roney
language : en
Publisher: Random House Puzzles & Games
Release Date : 1995
The Guerrilla Guide To High Tech Trade Shows written by Michael Roney and has been published by Random House Puzzles & Games this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Discusses trade show activities, including networking, booths, presentations, and parties.
Exhibitions And Trade Shows
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Author : Ivan Jurisevic
language : en
Publisher: Longman Publishing Group
Release Date : 2002
Exhibitions And Trade Shows written by Ivan Jurisevic and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Exhibitions categories.
Shows how to make a profit from exhibiting, taking you through a timeline of activities that need to be performed at specific times. It incorporates what to do before, during and after a show. How to exhibit in a systematic and profitable way and turn show visitors into sales. For beginner and advanced exhibitors.