Transparenz Und Vertrauen In Der Beratung Die Bedeutung Von Transparenz F R Das Vertrauen Der Klienten In Wissensintensive Beratungsleistungen Im Marketing
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Transparenz Und Vertrauen In Der Beratung Die Bedeutung Von Transparenz F R Das Vertrauen Der Klienten In Wissensintensive Beratungsleistungen Im Marketing
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Author : Daniel Beye
language : de
Publisher: diplom.de
Release Date : 2015-02-01
Transparenz Und Vertrauen In Der Beratung Die Bedeutung Von Transparenz F R Das Vertrauen Der Klienten In Wissensintensive Beratungsleistungen Im Marketing written by Daniel Beye and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Business & Economics categories.
Die vorliegende Arbeit beschäftigt sich auf Basis theoretischer Konstrukte der Dienstleistungsforschung und der Neuen Institutionenökonomik mit der Vertrauensbeziehung zwischen Beratern und Klienten. Die Schwierigkeit, die Qualität einer professionellen Beratungsleistung vor, während und nach ihrer Erstellung vollständig beurteilen zu können, macht Beratung aus Klientensicht zum Vertrauensgut. Es wird der Annahme nachgegangen, dass das Vertrauen der Klienten durch einen transparenten Beratungsprozess gesteigert werden kann. Auf Grund einer Forschungslücke bzgl. der Bedeutung von Transparenz für das Klientenvertrauen in wissensintensive Beratungsprozesse, werden die theoretischen Überlegungen um eine quantitative Online-Erhebung ergänzt. Mittels einer multiattributiven Zufriedenheitsmessung sind Angaben zu Wichtigkeit und Zufriedenheit hinsichtlich nicht einsehbarer bzw. nicht nachvollziehbarer Beratungsschritte von 89 Probanden ausgewertet worden. Die deskriptive Auswertung wird mit Hilfe uni- und bivariater Verfahren durchgeführt und mündet in Differenzprofilen und einem Zufriedenheitsportfolio auf Basis von Mittelwertvergleichen und Korrelationsanalysen. Die Ergebnisse zeigen, dass die erwartete Transparenz der Klienten durchweg höher ist als die Zufriedenheit mit der angebotenen Transparenz der Beratungsunternehmen. Es bietet sich - nicht auf inhaltlicher Ebene, aber zur Verbesserung der sozialen Beziehung - auf breiter Basis Innovationspotenzial für die Gestaltung von Beratungsprozessen. Um den Klienten einen zusätzlichen Mehrwert zu bieten und sich ggf. selbst einen Wettbewerbsvorteil in der Kundenakquise und -bindung zu verschaffen, sollten Beratungsunternehmen allerdings bereit sein, Transparenz radikal zu denken und den Beratungsprozess im Rahmen kommunikationspolitischer Maßnahmen und im Verlauf der Interaktion mit dem Klienten offenzulegen.
Vertrauen In Der Unternehmensberatung
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Author : Larissa Greschuchna
language : de
Publisher: Springer-Verlag
Release Date : 2007-12-22
Vertrauen In Der Unternehmensberatung written by Larissa Greschuchna and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-22 with Business & Economics categories.
Larissa Greschuchna untersucht die Relevanz des Vertrauens im Vergleich zu anderen Kriterien bei der Auswahl eines Beratungsunternehmens. Sie entwickelt ein Modell, anhand dessen Einflussfaktoren des interpersonalen und des organisationalen Vertrauens zu Beginn einer Berater-KMU-Beziehung sowie die Auswirkung der beiden Vertrauensformen auf den Projektauftrag erklärt werden können. Abschließend leitet sie konkrete Handlungsempfehlungen sowohl für Berater als auch für Entscheidungsträger in KMU ab.
Transparenz Im Gesundheitswesen
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Author : Christoph Straub
language : de
Publisher:
Release Date : 2023-12
Transparenz Im Gesundheitswesen written by Christoph Straub and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12 with categories.
Society Of Singularities
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Author : Andreas Reckwitz
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-21
Society Of Singularities written by Andreas Reckwitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-21 with Social Science categories.
Our contemporary societies place more and more emphasis on the singular and the unique. The industrial societies of the early 20th century produced standardized products, cities, subjects and organizations which tended to look the same, but in our late-modern societies, we value the exceptional - unique objects, experiences, places, individuals, events and communities which are beyond the ordinary and which claim a certain authenticity. Industrial society’s logic of the general has been replaced by late modernity’s logic of the particular. In this major new book, Andreas Reckwitz examines the causes, structures and consequences of the society of singularities in which we now live. The transformation from industrial to cultural capitalism, the rise of digital technologies and their ‘culture machine’ and the emergence of an educated, urban new middle class form a powerful engine for the singularization of the social. In late modernity, what is singular is valorized and stirs the emotions, while what is general has to remain in the background, and this has profound social consequences. The society of singularities systematically produces devaluation and inequality: winner-takes-all markets, job polarization, the neglect of rural regions and the alienation of the traditional middle class. The emergence of populism and the rise of aggressive forms of nationalism which emphasize the cultural authenticity of one’s own people thus turn out to be the other side of singularization. This prize-winning book offers a new perspective on how modern societies have changed in recent decades and it will be of great value to anyone interested in the forces that are shaping our world today.
Viral Marketing
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Author : Karen Nelson-Field
language : en
Publisher: OUP Australia & New Zealand
Release Date : 2013-10-03
Viral Marketing written by Karen Nelson-Field and has been published by OUP Australia & New Zealand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Business Marketing
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Author : F. Robert Dwyer
language : en
Publisher:
Release Date : 2002
Business Marketing written by F. Robert Dwyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business planning categories.
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.
Measuring And Improving Productivity In Services
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Author : Faridah Djellal
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009-01-01
Measuring And Improving Productivity In Services written by Faridah Djellal and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.
The question of how to measure and improve productivity in services has been a recurrent topic in political debates and in academic studies for several decades. The concept of productivity, which was developed initially for industrial and agricultural economies poses few difficulties when applied to standardized products. The advent of the service economy contributed to call into question, if not the relevance of this concept, at least its definition and measurement methods. This book takes stock of the issues met by productivity in services on theoretical, methodological and operational levels. The authors examine various definitions of productivity and the main methods of its measurement. A survey of recent conceptual and methodological debates on the notion of productivity is also presented. A more operational and strategic perspective is then adopted in order to identify and analyze the main levers, factors and determinants for improving productivity and, more generally, the actual strategies adopted for this purpose in firms and organisations. Providing a deep understanding of the specific and underestimated performance processes within service industries, this book will be of great interest to those involved in industrial economics, management science and public administration.
Managing The Multinationals
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Author : Anne-Wil Harzing
language : en
Publisher: Edward Elgar Publishing
Release Date : 1999
Managing The Multinationals written by Anne-Wil Harzing and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Comparative management categories.
Harzing (international management, U. of Bradford, UK) uses data from over 100 multinationals, headquartered in nine different countries, to examine the ways multinational corporations operate in the age of globalization. The book covers such topics as the structure and strategy of multinationals, the role of expatriates in controlling subsidiaries, the international transfer of managers, and international human resource management. Annotation copyrighted by Book News, Inc., Portland, OR
The Value Profit Chain
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Author : James L. Heskett
language : en
Publisher: Simon and Schuster
Release Date : 2010-05-11
The Value Profit Chain written by James L. Heskett and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Business & Economics categories.
James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.
Methods In Service Innovation
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Author : Walter Ganz
language : en
Publisher:
Release Date : 2012
Methods In Service Innovation written by Walter Ganz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Organizational change categories.
In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.