Type And Image

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Type And Image

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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1992-03-15

Type And Image written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-03-15 with Architecture categories.

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Type Image Message A Graphic Design Layout Workshop

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Author : Nancy Skolos
language : en
Publisher: Rockport Publishers
Release Date : 2006-06-01

Type Image Message A Graphic Design Layout Workshop written by Nancy Skolos and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-01 with Design categories.

Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

Type Player 2

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Author : Shaoqiang Wang
language : en
Publisher:
Release Date : 2011

Type Player 2 written by Shaoqiang Wang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Alphabets categories.

This title takes a fresh look at extraordinary examples of typographic design being created today in areas ranging from editorial, illustration and fashion design to installations and handcrafted sculptural forms utilizing unexpected materials including yarn and hair.

Designing Type

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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20

Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Playing With Type

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Author : Lara McCormick
language : en
Publisher: Rockport Publishers
Release Date : 2013-02-01

Playing With Type written by Lara McCormick and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Design categories.

Playing with Type is a hands-on, playful approach to learning type application and principles. This engagingguide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit� of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Type Typography

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Author : Phil Baines
language : en
Publisher: Laurence King Publishing
Release Date : 2005

Type Typography written by Phil Baines and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Design categories.

Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

Mediating Ideology In Text And Image

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Author : Inger Lassen
language : en
Publisher: John Benjamins Publishing
Release Date : 2006-01-01

Mediating Ideology In Text And Image written by Inger Lassen and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Language Arts & Disciplines categories.

While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.

Type Only

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Author : Mark Sinclair
language : en
Publisher:
Release Date : 2013

Type Only written by Mark Sinclair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Commercial art categories.

Designing For Print

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Author : Charles Conover
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-08

Designing For Print written by Charles Conover and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-08 with Design categories.

This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution

Dicom Structured Reporting

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Author : David A. Clunie
language : en
Publisher: PixelMed Publishing
Release Date : 2000

Dicom Structured Reporting written by David A. Clunie and has been published by PixelMed Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Medical categories.