Typographic Communications Today
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Typographic Communications Today
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Author : Edward M. Gottschall
language : en
Publisher:
Release Date : 1989
Typographic Communications Today written by Edward M. Gottschall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Typographic Communications Today
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Author : Edward M. Gottschall
language : en
Publisher: National Geographic Books
Release Date : 1989-02-10
Typographic Communications Today written by Edward M. Gottschall and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-02-10 with Design categories.
With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession are involved in design choices. Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer. Typographic Communications Today places this phenomenon in historical perspective, covering the whole of 20th century graphic design. With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession are involved in design choices. It clarifies the options available in this new era of print while at the same time examining the new technologies in the context of art history. The numerous quotations by first rate designers make this a treasury of good thinking about the hows and whys of typographic design. Types are displayed and grid systems employed as they are being discussed. Gottschall's lively commentary examines the many typographic solutions designers have evolved for communication problems, beginning with the creative solutions devised by artists, painters, architects, poets and concluding with the new opportunities and challenges posed by computers and laser technology. Several chapters focus on how these technologies have changed the ways typefaces are being designed and used. Gottschall explains how terminals, output devices, networks, scanners, and software have revolutionized the world of typesetting and given graphic designers a whole new set of tools, freedoms, and restrictions. The chapter "Bits, Bytes, and Typographic Design," for example, offers a state of the art review of keyboarding on terminals, image scanning, electronic filing, and networking. Not only does Gottschall discuss the role of personal computers and word processing software, he also reviews the packages and languages available from all of the major corporate players Apple, Xerox, Wang, IBM AT&T, Interleaf, and many others and evaluates the future of such possibilities as X-ray chip etching. Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor of U&lc magazine.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-04
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-04 with Design categories.
For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images
The Typographic Medium
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Author : Kate Brideau
language : en
Publisher: MIT Press
Release Date : 2021-10-19
The Typographic Medium written by Kate Brideau and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-19 with Design categories.
An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.
Typographic Design
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Author : Rob Carter
language : en
Publisher: Wiley
Release Date : 2012-03-16
Typographic Design written by Rob Carter and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-16 with Design categories.
Typography A Very Short Introduction
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Author : Paul Luna
language : en
Publisher: Oxford University Press
Release Date : 2018-11-15
Typography A Very Short Introduction written by Paul Luna and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Art categories.
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Typography Language In Everyday Life
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Author : Sue Walker
language : en
Publisher: Routledge
Release Date : 2014-06-03
Typography Language In Everyday Life written by Sue Walker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Language Arts & Disciplines categories.
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
The Illustrated Dictionary Of Typographic Communication
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Author : Michael L. Kleper
language : en
Publisher:
Release Date : 1983-01-01
The Illustrated Dictionary Of Typographic Communication written by Michael L. Kleper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01-01 with categories.
The Graphics Of Communication
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Author : Arthur T. Turnbull
language : en
Publisher: Holt McDougal
Release Date : 1975
The Graphics Of Communication written by Arthur T. Turnbull and has been published by Holt McDougal this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Design categories.
Design For Visual Communication
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Author : Mary C. Dyson
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-03-11
Design For Visual Communication written by Mary C. Dyson and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Design categories.
The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations. The anthology investigates both current and future challenges and priorities in the field of design for visual communication, and will serve to provide a vivid spark to start a discourse in this regard. It will become a working tool and reference point for people interested in studying and researching typography and visual communication.