Typography In Graphic Design
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Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-02
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-02 with Architecture categories.
Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
Typographic Specimens
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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1993-12-16
Typographic Specimens written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-12-16 with Design categories.
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book
Typography And Graphic Design
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Author : Roxane Jubert
language : en
Publisher: Flammarion-Pere Castor
Release Date : 2006
Typography And Graphic Design written by Roxane Jubert and has been published by Flammarion-Pere Castor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
Design Elements Typography Fundamentals
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Author : Kristin Cullen
language : en
Publisher: Rockport Publishers
Release Date : 2012-06-01
Design Elements Typography Fundamentals written by Kristin Cullen and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-01 with Design categories.
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Typography Workbook
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Author : Timothy Samara
language : en
Publisher: Rockport Publishers
Release Date : 2004-09-04
Typography Workbook written by Timothy Samara and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-04 with Design categories.
DIVThe Typography Workbook provides an at-a-glance reference book for designers on all aspects of type. The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by. /div
Typography Referenced
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Author : Jason Tselentis
language : en
Publisher: Rockport Publishers
Release Date : 2012-02-01
Typography Referenced written by Jason Tselentis and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Design categories.
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
Stop Think Go Do
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Author : Steven Heller
language : en
Publisher:
Release Date : 2012-05
Stop Think Go Do written by Steven Heller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05 with Art categories.
Typography design structured in 8 categories featuring commanding designs
Type And Colour
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Author : Michael Beaumont
language : en
Publisher:
Release Date : 2003-10-01
Type And Colour written by Michael Beaumont and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-01 with categories.
Presents a lively and practical approach to type and color with over 400 examples of typographic design from the top design studios on both sides of the Atlantic. Part I looks at typography and black letter forms, and an exciting range of examples demonstrates how to exploit and manipulate simple type shapes to make striking designs. Shows you how to choose different typefaces to alter the appearance of a block of text, judge letter and word spacing, mix faces successfully, and break some of the standard rules of typography to produce innovative designs. Part II shows the effects of color in and with type. Provides numerous examples of successful use of color and explains why particular colors are chosen for particular jobs.
Basics Design 03 Typography
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Author : Gavin Ambrose
language : en
Publisher: AVA Publishing
Release Date : 2005-06
Basics Design 03 Typography written by Gavin Ambrose and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06 with Art categories.
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.