Typography And Graphic Design
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Mastering Typefaces And Layout Hierarchy Typography Techniques In Graphic Design
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Author : Michael David Williams
language : en
Publisher: Daniel O Brien
Release Date :
Mastering Typefaces And Layout Hierarchy Typography Techniques In Graphic Design written by Michael David Williams and has been published by Daniel O Brien this book supported file pdf, txt, epub, kindle and other format this book has been release on with Art categories.
Mastering Typefaces and Layout Hierarchy is the ultimate guide to the art and science of typography. Whether you're a beginner or an experienced designer, this comprehensive resource will elevate your understanding of typefaces, their usage, and their impact on design. This book delves into the intricacies of typeface selection, pairing, and hierarchy. You'll learn the principles of typography, from the history of typefaces to the anatomy of fonts. With practical tips and techniques, you'll gain the skills to create visually stunning and highly effective typographic designs. Beyond the basics, this guide explores advanced techniques like kerning, leading, and typographic color theory. It also examines typography in the context of branding, advertising, and motion graphics. Through case studies and inspiring examples, you'll discover the potential of typography to convey messages, create impact, and shape design outcomes. Whether you're designing for print, digital, or branding purposes, Mastering Typefaces and Layout Hierarchy provides you with the tools, knowledge, and inspiration to create typography that captivates, informs, and transforms your designs.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-29
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Architecture categories.
"Provides a comprehensive overview of every aspect of designing with type"--
Typography And Graphic Design
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Author : Roxane Jubert
language : en
Publisher: Flammarion-Pere Castor
Release Date : 2006
Typography And Graphic Design written by Roxane Jubert and has been published by Flammarion-Pere Castor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
Typographic Specimens
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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1993-12-16
Typographic Specimens written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-12-16 with Design categories.
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book
Type And Colour
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Author : Michael Beaumont
language : en
Publisher:
Release Date : 2003-10-01
Type And Colour written by Michael Beaumont and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-01 with categories.
Presents a lively and practical approach to type and color with over 400 examples of typographic design from the top design studios on both sides of the Atlantic. Part I looks at typography and black letter forms, and an exciting range of examples demonstrates how to exploit and manipulate simple type shapes to make striking designs. Shows you how to choose different typefaces to alter the appearance of a block of text, judge letter and word spacing, mix faces successfully, and break some of the standard rules of typography to produce innovative designs. Part II shows the effects of color in and with type. Provides numerous examples of successful use of color and explains why particular colors are chosen for particular jobs.
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Typography
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Author : Paul Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-02-23
Typography written by Paul Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Design categories.
-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---
Typography Referenced
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Author : Jason Tselentis
language : en
Publisher: Rockport Publishers
Release Date : 2012-02-01
Typography Referenced written by Jason Tselentis and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Design categories.
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
Graphic Design Rules
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Author : Peter Dawson
language : en
Publisher: Frances Lincoln
Release Date : 2019-06-01
Graphic Design Rules written by Peter Dawson and has been published by Frances Lincoln this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-01 with Design categories.
365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.
Typographic Systems Of Design
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Author : Kimberly Elam
language : en
Publisher: Princeton Architectural Press
Release Date : 2007-05-03
Typographic Systems Of Design written by Kimberly Elam and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-03 with Architecture categories.
Kim Elam explores eight major structural frameworks beyond the grid, including random, radial, modular, and bilateral systems. By taking the reader through exercises, student work and professional examples, she offers a broad range of design solutions.