Understanding Mass Media
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Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1981
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.
Understanding Mass Media
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Author : Jeffrey Schrank
language : en
Publisher: CUP Archive
Release Date : 1981
Understanding Mass Media written by Jeffrey Schrank and has been published by CUP Archive this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Communication categories.
A textbook examining the importance of the mass media as means of communication and as shapers of the environment.
Understanding The Mass Media
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Author : Nicholas Tucker
language : en
Publisher: Cambridge [Eng.] : University Press
Release Date : 1966
Understanding The Mass Media written by Nicholas Tucker and has been published by Cambridge [Eng.] : University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Mass media categories.
Theories Of Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1970
Theories Of Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Communication categories.
Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1998
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Language Arts & Disciplines categories.
Understanding Mass Media Student Edition
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Author : McGraw Hill
language : en
Publisher: McGraw-Hill Education
Release Date : 1996-01-01
Understanding Mass Media Student Edition written by McGraw Hill and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Language Arts & Disciplines categories.
Understanding Mass Media stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Complete with thought-provoking readings, illustrations, and activities, Understanding Mass Media ranges from the basics of communication to the sophisticated techniques of the media-based industries.
Mediamaking
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Author : Lawrence Grossberg
language : en
Publisher: SAGE
Release Date : 2006
Mediamaking written by Lawrence Grossberg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.
Understanding Media And Mass Communication
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Author : Timothy Atkinson
language : en
Publisher:
Release Date : 2020-09-08
Understanding Media And Mass Communication written by Timothy Atkinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Social Science categories.
The diverse range of media technologies that reach a large audience through mass communication are referred to as mass media. Mass communication refers to the process of spreading information to a wide range of people through the use of mass media. This communication takes place through various technologies and methods. Mass media are broadly classified into broadcast media, digital media, internet media, etc. Broadcast media transfer information electronically by media such as films, radio and television. Digital media refers to the media which is encoded in a machine readable format, and includes mobile mass communication. Email, social media sites and websites fall under internet media. This textbook is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media and communication. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the field. This book will provide comprehensive knowledge to the readers.
Understanding Audiences
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Author : Robert H. Wicks
language : en
Publisher: Routledge
Release Date : 2000-10-01
Understanding Audiences written by Robert H. Wicks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-01 with Business & Economics categories.
Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Understanding Media Culture
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Author : Jostein Gripsrud
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07
Understanding Media Culture written by Jostein Gripsrud and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Business & Economics categories.
The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.