Understanding Media And Mass Communication
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Understanding Media In The Digital Age
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Author : Everette E. Dennis
language : en
Publisher:
Release Date : 2010
Understanding Media In The Digital Age written by Everette E. Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Digital communication categories.
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Understanding Media And Culture
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Author : Jack Lule
language : en
Publisher:
Release Date : 2013
Understanding Media And Culture written by Jack Lule and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Culture categories.
"This book's title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book's title, and the book itself, begin with a focus squarely on media. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well."--BC Campus website.
Understanding Media And Mass Communication
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Author : Timothy Atkinson
language : en
Publisher:
Release Date : 2020-09-08
Understanding Media And Mass Communication written by Timothy Atkinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Social Science categories.
The diverse range of media technologies that reach a large audience through mass communication are referred to as mass media. Mass communication refers to the process of spreading information to a wide range of people through the use of mass media. This communication takes place through various technologies and methods. Mass media are broadly classified into broadcast media, digital media, internet media, etc. Broadcast media transfer information electronically by media such as films, radio and television. Digital media refers to the media which is encoded in a machine readable format, and includes mobile mass communication. Email, social media sites and websites fall under internet media. This textbook is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media and communication. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the field. This book will provide comprehensive knowledge to the readers.
Understanding Media Cultures
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Author : Nick Stevenson
language : en
Publisher: SAGE
Release Date : 2002-03-05
Understanding Media Cultures written by Nick Stevenson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-05 with Social Science categories.
Praise for the First Edition: `I can't think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful' - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media' and `information society', as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.
Understanding Media Cultures
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Author : Nick Stevenson
language : en
Publisher: SAGE Publications Limited
Release Date : 1995-08-11
Understanding Media Cultures written by Nick Stevenson and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08-11 with Social Science categories.
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
Understanding Media And Culture
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Author :
language : en
Publisher: State University of New York Oer Services
Release Date : 2018-07-24
Understanding Media And Culture written by and has been published by State University of New York Oer Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with categories.
Understanding Media And Mass Communication
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Author : Timothy Atkinson
language : en
Publisher:
Release Date : 2023
Understanding Media And Mass Communication written by Timothy Atkinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Communication categories.
Understanding Media
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Author : Marshall McLuhan
language : en
Publisher: Corte Madera, CA : Gingko Press
Release Date : 2003
Understanding Media written by Marshall McLuhan and has been published by Corte Madera, CA : Gingko Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Political Science categories.
A reissue of McLuhan's expose from 1964 on the state of the then emerging phenomenon of mass media
Media Now
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Author : Joseph D. Straubhaar
language : en
Publisher:
Release Date : 2006
Media Now written by Joseph D. Straubhaar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Information technology categories.
Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1988
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Communication categories.