Understanding Mass Media Student Edition
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Understanding Mass Media Student Edition
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Author : McGraw Hill
language : en
Publisher: McGraw-Hill Education
Release Date : 1996-01-01
Understanding Mass Media Student Edition written by McGraw Hill and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Language Arts & Disciplines categories.
Understanding Mass Media stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Complete with thought-provoking readings, illustrations, and activities, Understanding Mass Media ranges from the basics of communication to the sophisticated techniques of the media-based industries.
Understanding Mass Media
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Author : Jeffrey Schrank
language : en
Publisher: CUP Archive
Release Date : 1981
Understanding Mass Media written by Jeffrey Schrank and has been published by CUP Archive this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Communication categories.
A textbook examining the importance of the mass media as means of communication and as shapers of the environment.
Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1981
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.
Understanding Mass Media Workbook
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Author : McGraw-Hill
language : en
Publisher: Glencoe/McGraw-Hill
Release Date : 1996-01-01
Understanding Mass Media Workbook written by McGraw-Hill and has been published by Glencoe/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Language Arts & Disciplines categories.
This book stresses the importance of becoming media literate in today's media-driven, global society--Résumé de l'éditeur.
Understanding The Media
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Author : Eoin Devereux
language : en
Publisher: SAGE
Release Date : 2013-12-10
Understanding The Media written by Eoin Devereux and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-10 with Social Science categories.
"This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers." - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.
Media Of Mass Communication
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Author : John Vivian
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-08-29
Media Of Mass Communication written by John Vivian and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Language Arts & Disciplines categories.
People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. Personalize Learning–MyCommunicationLab for Mass Communication delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MyCommunicationLab works with students and instructors to personalize the learning experience and make it more effective. Improve Skill Development and Application– Pedagogical tools including Study Preview; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources help students understand central concepts and prepare for the course. Additional activities on MyCommunicationLab.com emphasize skill-building and applications. Engage Students– Introductory vignettes at the beginning of each chapter provide evocative stories that illustrate important issues about the mass media and provide colorful descriptions about people who contributed significantly to the mass media. “Media People” boxes profile key figures in media industries. New “Media Counterpoints” boxes explore two sides of an issue, presenting the key arguments on controversial topics and providing critical thinking questions designed to help students determine their own positions on each issue. Explore Examples of contemporary communication–New “Media Tomorrow” boxesaddress the impact of new technologies on media as well as the public’s changing media consumption patterns. Topics range from eyetracking tablet users’ media access to the growth of digital publications and governmental online access policies. Emphasize Learning Outcomes–“Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. To help students establish a greater framework for understanding how issues such as culture, democracy, economy, and audience fragmentation in the media, interact with each media industry differently and relate to media literacy, each chapter concludes with a highly visual “Thematic Summary.” Understand Theory and Research — Students also can access Pearson’s MySearchLab where they can get extensive help on the research process as well as access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ). MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chicago formats), as well as Pearson’s SourceCheck, which encourages students to accurately document and cite their sources. Support Instructors– A strong supplements package along with activities and assessments in MyCommunicationLab for Mass Communication. ClassPrep, located within MyCommunicationLab, contains videos, lectures, classroom activities, audio clips, and more.
Introduction To Mass Communication Media Literacy And Culture Updated Edition
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Author : Stanley Baran
language : en
Publisher: McGraw-Hill Education
Release Date : 2012-01-13
Introduction To Mass Communication Media Literacy And Culture Updated Edition written by Stanley Baran and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-13 with Social Science categories.
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
Loose Leaf Version For Media Culture
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Author : Richard Campbell
language : en
Publisher: Bedford/St. Martin's
Release Date : 2013-04-16
Loose Leaf Version For Media Culture written by Richard Campbell and has been published by Bedford/St. Martin's this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Language Arts & Disciplines categories.
Today's communication students need a book that keeps pace with the ever-changing world of mass media – and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, and keen understanding of the digital turn, the ninth edition shows how the media really works – and how to become informed media consumers and critics.
Theories Of Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1970
Theories Of Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Communication categories.
Looseleaf Introduction To Mass Communication Media Literacy And Culture
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Author : Stanley Baran
language : en
Publisher: McGraw-Hill Education
Release Date : 2013-08-28
Looseleaf Introduction To Mass Communication Media Literacy And Culture written by Stanley Baran and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-28 with Language Arts & Disciplines categories.
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.